Marketing Upheaval

Creative Outhouse
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Marketing Upheaval Podcast

Over the last few years, what’s changed in marketing? Everything. Marketing Upheaval is a bi-weekly podcast where Creative Outhouse founder, Rudy Fernandez, talks to marketing leaders about what’s changing, what’s working and why we shouldn’t panic. Each episode is an enlightening 30-minute conversation with experts from different industries sharing their personal stories. Visit www.creativeouthouse.com/podcast. If your business is changing and you need creative that gets you noticed, we’re your people. www.creativeouthouse.com

  1. 9 JAN

    Mat Mathews-Getting People To Embrace Digital Transformation

    Mat Mathews, Chief Technology Officer and Vice President of Boys and Girls Clubs of America (BGCA), is guiding this 160-plus year old organization through a digital transformation. BGCA is wonderful organization that impacts children all over the world and technology is playing an ever expanding role in helping kids grown, learn and keeping them safe. As Mat says, "Everyone likes change until it has to happens to them." He talks about is approach and how he gets people onboard and...

    29 min

  2. 27/09/2023

    Brian Carr-Bringing people back to cities

    Midtown Atlanta, like all urban areas, took a huge hit during the pandemic. The move for people to work from home has also hurt the businesses and communities who = depend on the influx of daily visitors. Brian Carr, Director of Marketing and Communications for Midtown Alliance, and his team are creating new reasons to get people to come back to work in town and stay longer once they arrive. He discusses what's working and what isn't and how Midtown is helping people gain the one big th...

    39 min

  3. 24/09/2023

    Brian Carr-Bringing people back to cities

    Midtown Atlanta, like all urban areas, took a huge hit during the pandemic. The move for people to work from home has also hurt the businesses and communities who depend on the influx of daily visitors. Brian Carr, Director of Marketing and Communications for Midtown Alliance, and his team are creating new reasons to get people to come back to work in town and stay longer once they arrive. He discusses what's working and what isn't and how Midtown is helping people gain the one bi...

    39 min

  4. 15/09/2020

    Marketing When People Are On Edge

    On this episode, Dr. Marni Bender, a clinical psychologist, talks about how fear and anxiety are driving the general public's behavior and what marketers can do to affect positive behavior change. Creative Outhouse specializes in behavior change and this episode shows how similar psychology and marketing can be. Well, anxiety has gone through the roof as you can imagine. For people who already had anxiety, it has been exacerbated tremendously— especially anxiety around health issues. Wit...

    36 min

  5. 24/06/2020

    Mind Blowing Insights About the Pharmaceutical Industry

    This episode contains mind-blowing insights into the Pharmaceutical industry, targeting HR managers, personalized healthcare marketing vs. privacy and a new term for you, “Monkey Math.” Whether you’re in marketing or not, this episode will be eye opening about the medicines you take and the unnecessary costs. Hey everyone. This is Rudy Fernandez from Creative Outhouse. This conversation with Kyra Hagan is eye opening. For starters, she talks about how 25 – 30 cents of every dollar a comp...

    33 min

  6. 17/06/2020

    Targeting Orthopedic Surgeons When Surgery is On Hold

    Hey everyone. This is Rudy Fernandez from Creative Outhouse. At Creative Outhouse we create brilliant content and integrated marketing campaigns. Just go to Creative Outhouse.com and click on Creative Work if you don’t believe me. This episode with Kathryn Smith of MedShape is really enlightening. MedShape supplies foot and ankle surgeons with advanced devices for surgeries. Most ortho procedures were stopped for a few months. So who would have a better overall picture of how that’s starting ...

    29 min

  7. 12/06/2020

    The Future of Healthcare Marketing: Launching a New Series of Episodes

    Hey, this is Rudy Fernandez from Creative Outhouse. This mini episode will launch our new healthcare series. We all know that the COVID crisis has been devastating to providers. We’re going to talk about that in these episodes, but the crisis has also accelerated some much needed change. We’re going to talk about that, too. Most importantly I’m going to talk about where marketing for providers has been and where it needs to go. Most providers have marketing departments full of expert str...

    14 min

  8. 07/05/2020

    The Secret to Public Health Campaigns: Behavior Change

    Health messaging is part of every brand's communication now. So how do we develop campaigns with behavior change messaging to promote public health? How do we speak to people's minds and hearts? To get them to do what's best for them, even when they'd rather not? Learn more here. Hey folks, this is Rudy Fernandez from Creative Outhouse. With COVID-19, health messaging is part of every brand's communication now. So how do we develop messaging that encourages healthy behaviors?How do we speak t...

    35 min
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About

Over the last few years, what’s changed in marketing? Everything. Marketing Upheaval is a bi-weekly podcast where Creative Outhouse founder, Rudy Fernandez, talks to marketing leaders about what’s changing, what’s working and why we shouldn’t panic. Each episode is an enlightening 30-minute conversation with experts from different industries sharing their personal stories. Visit www.creativeouthouse.com/podcast. If your business is changing and you need creative that gets you noticed, we’re your people. www.creativeouthouse.com

Information

  • Creator
    Creative Outhouse
  • Years Active
    2019 - 2024
  • Episodes
    46
  • Rating
    Explicit
  • Copyright
    © 2024 Marketing Upheaval
  • Show Website
    Marketing Upheaval

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