The Tech Marketer

Nicole Williams

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BUSINESS

The weekly podcast for marketers who strive to be continuously improving. Who understand that our world is constantly changing, and it’s up to us to keep learning and growing. Because what works today, probably won’t work tomorrow. A mix of practical tips and interesting guest interviews to keep you improving your tech marketing skills.

02/11/2016

Ep 14: How Equity Crowdfunding helps raise capital and brand awareness

Marketing leaders are now finding themselves in the driving seat of capital raising efforts, needing to understand more about the their own businesses to create messages for investors. When successful, equity crowdfunding not only raises capital, it also raises your profile. In episode 14 of the Tech Marketer podcast I chat to Assemble Advisory director […]
13/10/2016

Ep 13: Instagram vs Snapchat

Tech Marketer podcast covers the latest in social media news
09/08/2016

Ep 12: AB Testing Marketing Strategy with Frans Riemersma of Boardview

Marketing strategy was once a locked into marketing plans and powerpoints at the start of each year. These days are long gone! Marketing strategy is can now be AB tested and improved in the same way as headlines and ad imagery. It should be a constant work in progress as we learn and improve our […]
28/07/2016

Ep 11: Naming your new SaaS app

In episode 11 of the Tech Marketer podcast, I’m joined by digital marketing and branding expert Nicola Cloherty. We discuss the important step of naming your new SaaS app or tech company. We cover the steps for choosing the perfect name, including: Name-storming – how to come up with ideas and what do if you get […]
18/07/2016

Ep 10: Marketing News – Pokemon Go, Snapchat Memories and Facebook Live

The latest need-to-know news for digital marketers. This week’s Tech Marketer Podcast is co-hosted by Digital and marketing expert Nicola Cloherty. Nicola has over ten years experience working in NZ, UK, USA and Spain. I first meet Nicola while she was the Marketing and Communications Manager of Flick Electric, a start-up shaking up the NZ power industry and […]
13/07/2016

Ep 9: The future of marketing with Danu Abeysuriya

Danu Abeysuriya is the CEO and founder of Rush Digital, he was also recently named the NZ Hi-Tech Association’s Young Achiever of the Year. Rush Digital combines technology and creativity in cutting-edge experiences for some of the world’s biggest brands including Microsoft, Samsung, Heineken and National Geographic. I’ve been itching to talk tech and marketing with Danu […]
08/07/2016

Ep 8: Faster, better and happier. Surviving the pace of modern marketing.

Studies have shown you can increase your team satisfaction and happiness by 30%. And at the same time you can increase the velocity of the work you deliver and reduce your time to market. Sounds like a nirvana right? In this episode I’ll be sharing my experiences learning Agile marketing and how it helps marketing teams […]
07/06/2016

Ep 7: Using digital influencers to drive campaigns with Stephanie Charles of StarNow

Stephanie Charles of StarNow shares how they are using digital influencers to drive campaigns with impressive results cost effectively.
19/05/2016

Ep 6: Pitch Perfect

Advice on creating memorable introductions for yourself and your tech brand.

9 Episodes

The weekly podcast for marketers who strive to be continuously improving. Who understand that our world is constantly changing, and it’s up to us to keep learning and growing. Because what works today, probably won’t work tomorrow. A mix of practical tips and interesting guest interviews to keep you improving your tech marketing skills.

Creator

Nicole Williams
Years Active

2K
Episodes

9
Rating

Clean
Show Website

The Tech Marketer

The Tech Marketer

Episodes

Ep 14: How Equity Crowdfunding helps raise capital and brand awareness

Ep 13: Instagram vs Snapchat

Ep 12: AB Testing Marketing Strategy with Frans Riemersma of Boardview

Ep 11: Naming your new SaaS app

Ep 10: Marketing News – Pokemon Go, Snapchat Memories and Facebook Live

Ep 9: The future of marketing with Danu Abeysuriya

Ep 8: Faster, better and happier. Surviving the pace of modern marketing.

Ep 7: Using digital influencers to drive campaigns with Stephanie Charles of StarNow

Ep 6: Pitch Perfect

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