Ep 79 | Why Pricing Transformation isn’t a “Chicken or Egg” Problem

What should come first: pricing technology or pricing strategy? Our guest today, PwC Partner Ron Otocki, makes a strong case for why the two should go hand-in-hand. Ron leans on his vast experience guiding companies through digital transformations to explain how pricing fits into larger transformative projects, and how the most successful pricing initiatives mix strategy and the right tools from the very start.

“When you're in an enterprise environment, it's easy to essentially ask for investment in a tool and say that's going to be the solution. It's much harder to say, ‘Well, I'm going to implement a tool, but I also have to implement a culture change and implement role changes.’ That's the harder stuff, but it’s so critical to have those two go hand-in-hand; otherwise you're only doing 50% of what you need to do.”

Listen to learn how to marry strategy with technology in your pricing and digital transformation initiatives.

Past PwC episodes: Pricing in Times of Inflation | Revenue Growth Management in B2B

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