AI-Driven Marketer: Master AI Marketing To Stand Out In 2025

Dan Sanchez
  • 0.0 (0)
  • MARKETING
  • UPDATED WEEKLY

I'm just a marketer on a mission to master AI in 2025 by interviewing AI tech founders, AI leaders, and marketing practitioners who are getting great results with AI today.  Let's master this thing together. Follow this show to join me on the journey. #danchez

  1. Google Gemini Vs. ChatGPT: Images, Videos, Automation—Battle Tested

    2 DAYS AGO · VIDEO

    Google Gemini Vs. ChatGPT: Images, Videos, Automation—Battle Tested

    In this  AI marketing podcast episode, Dan Sanchez and his brother Travis put ChatGPT head‑to‑head with Google Gemini after a summer of major updates from Google. We break down where Gemini now outperforms (photorealistic image generation, fast video with VO3, and prompt‑built automations) and where ChatGPT still shines (layout‑aware design, research workflows). We wrap with everyday AI use cases, a sponsor spotlight on HighLevel’s upcoming agent builder, and a viral creative thread that shows how close we are to blockbuster‑level ads on a bootstrapped budget. My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with) — https://danchez.com/tella High Level (My all in one marketing platform) — https://danchez.com/highlevel Zencastr (Best AI podcast tool) — https://danchez.com/podtools n8n (my favorite AI automation tool) — https://danchez.com/n8nResources Mentioned Google Gemini (image & video models including VO3) — https://gemini.google.com ChatGPT — https://chat.openai.com LMArena (blind testing/ranking hub) — https://lmarena.ai Google Opal — https://opal.withgoogle.com/landing/ Adobe Express — https://www.adobe.com/express HighLevel Agent Builder (teased) — https://danchez.com/highlevel OpenAI Sora — https://openai.com/sora Viral AI post of the week — https://x.com/minchoi/status/1960930861466914820Timestamps 00:00 – 01:06 • Setting the stage: ChatGPT’s long reign & Google’s summer surge 01:06 – 03:02 • Bot Bros kickoff & what marketers will get from this breakdown 03:02 – 09:31 • Image showdown: Gemini’s “Nano Banana” vs ChatGPT for thumbnails (photorealism vs typography/layout) 09:31 – 11:27 • Code‑name backstory & LMArena blind tests 11:27 – 15:47 • VO3 opens up: fast 8‑second clips, shock‑moment demos, client uses 15:47 – 18:32 • Google “Opal” automations: Zapier/Make‑style flows built by prompt 18:32 – 20:03 • Ecosystem edge: Workspace integration vs OpenAI; rumors & realities 20:03 – 21:17 • Sponsor: HighLevel’s teased agent builder inside the all‑in‑one platform 21:17 – 29:04 • Everyday AI: shopping research, meeting‑to‑summary workflows, conference prospecting, quick health triage 29:04 – 32:28 • Viral thread breakdown: face/body swaps, 8‑second storytelling, Super Bowl‑level creative on a budget

    31 min
  2. Steal These 3 ChatGPT Power Moves

    4 DAYS AGO · VIDEO

    Steal These 3 ChatGPT Power Moves

    Join the 21-Day Solo: Podcast Challenge - https://podcast.soloscaled.com/ In this AI marketing podcast episode, Dan Sanchez gives you a rare behind-the-scenes look at how he's using ChatGPT to accelerate the launch of a new product: the Solo Podcast Challenge. After coaching others and reviewing dozens of ChatGPT conversations, Dan reveals three power moves that separate AI dabblers from true AI-driven marketers. This episode is part live coaching, part tactical training—perfect for those looking to turn ChatGPT into their most powerful teammate. My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all in one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8nResources Mentioned Podcast Challenge Program: https://podcast.soloscaled.com Audience Deep Research Toolkit: https://danchez.com/audienceTimestamps 00:00 - Are you using AI differently than others? 01:57 - Why people get different results from ChatGPT 04:30 - Power Move #1: Deep Research for pain points 12:44 - Building the Solo Podcast Challenge concept 15:42 - How to structure ideation using real customer voices 21:10 - Power Move #2: Batch content with prompt chaining 28:55 - Using ChatGPT Canvases to generate serial content 34:19 - Power Move #3: Use ChatGPT Agent for landing page audits 39:50 - Summary of 3 AI power moves 41:10 - Where to find the Podcast Challenge

    25 min
  3. 71% Fear AI — Here's 3 Ways People Are Overcoming It

    22 AUG · VIDEO

    71% Fear AI — Here's 3 Ways People Are Overcoming It

    Get your 30-day free trial of High Level at https://AIautomationvault.comIn this AI marketing podcast episode, Dan Sanchez and his co-host Travis Sanchez dive deep into the emotional and practical landscape of job security in the age of AI. While 71% of Americans report being worried about AI taking over jobs, Dan and Travis explore why their audience of marketers feels largely confident instead. They dissect the stats, the mindset shifts, and the hands-on practices that separate the worried majority from the optimistic few. My Favorite AI Tools Tella - https://danchez.com/tella High Level - https://danchez.com/highlevel Zencastr - https://danchez.com/podtools n8n - https://danchez.com/n8nResources Mentioned Reuters AI Job Loss Poll - https://www.reuters.com/world/us/americans-fear-ai-permanently-displacing-workers-reutersipsos-poll-finds-2025-08-19/ Microsoft AI Job Risk Report - https://arxiv.org/pdf/2507.07935 https://www.marketingaiinstitute.com/blog/podcast AI Automation Vault - https://AIautomationvault.comTimestamps 00:00 - 71% of Americans are scared AI will take their job 01:30 - Why boomers and Gen Z might feel differently about AI 03:00 - What’s really fueling the fear: uncertainty and media hype 04:50 - Microsoft’s list of most at-risk jobs (marketers, beware) 07:00 - The surprising flip in Dan's LinkedIn poll 09:00 - The mindset that brings confidence in the age of AI 13:00 - The 3 ways to stay confident: mindset, news vetting, experimentation 18:00 - How daily life use of AI builds career confidence 23:00 - Why mastering AI in your existing tools is the real unlock 24:00 - Creating AI-animated kids books with Google Gemini and Grok

    25 min
  4. AI Sales Agents You Can Set And Forget (I'll Show You How)

    20 AUG · VIDEO

    AI Sales Agents You Can Set And Forget (I'll Show You How)

    Get Your 30 Day Trial of High Level Here:  https://danchez.com/highlevel In this AI marketing podcast episode, Dan Sanchez dives into a powerful solution to a common marketing bottleneck: too many leads, not enough follow-up. Drawing from his time as a university marketing director, Dan explores how AI sales agents are transforming how businesses handle inbound calls, qualify leads, and book appointments 24/7. He shows how even solo entrepreneurs and local businesses can implement AI-powered phone agents that sound great, take action, and integrate seamlessly with platforms like High Level. This episode is both a case study and a how-to guide for automating sales conversations with AI. My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all-in-one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8nResources Mentioned High Level Here:  https://danchez.com/highlevel AI Vault Templates - https://aiautomationvault.com/ Call the AI Agent Demo - +1 615-610-0721Timestamps 00:00 - The "too many leads" problem marketers face 01:00 - Why AI sales agents are the solution 02:30 - What AI sales agents can do (and what they can't) 04:00 - Real-world use case: A chiropractor example 05:00 - Capabilities: Booking, qualifying, texting, workflows 08:00 - Live demo of Dan's AI sales agent in action 10:00 - How to easily set one up using High Level 11:30 - How to train your AI agent with FAQs and knowledge base 12:30 - Why every marketer should be testing this NOW

    12 min
  5. Mastering ChatGPT-5 Like a Pro: The Ultimate Guide

    15 AUG · VIDEO

    Mastering ChatGPT-5 Like a Pro: The Ultimate Guide

    In this AI marketing podcast episode, Dan Sanchez dives headfirst into the whirlwind of reactions surrounding ChatGPT-5. With some marketers thrilled and others furious, Dan cuts through the hype to offer a grounded take on what's really happening with this major AI update. He explains why GPT-5 is a massive leap forward, how OpenAI's strategy democratizes access to advanced AI, and what practical steps you can take as a marketer to get the most from this new model. My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all in one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8nResources Mentioned Full Guide On Customizing ChatGPT: https://www.youtube.com/watch?v=D-n0IuKpo6A Giovanni Beggiato's OpenAI Agent Guide Slide Deck — https://www.linkedin.com/feed/update/urn:li:activity:7360626057139433472/ Nicole Leffer's Prompt Strategy — https://www.linkedin.com/posts/nicoleleffer_if-you-use-chatgpt-it-is-gold-to-understand-activity-7360804026424147968-krdW?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA InstaPost GPT for LinkedIn Content — https://go.danchez.com/instapostTimestamps 00:00 – The polarizing reaction to ChatGPT-5 01:30 – Results from Dan's LinkedIn poll 03:00 – Why OpenAI hyped GPT-5 (and what actually changed) 05:00 – The real power of GPT-5: better access, streamlined experience 06:30 – Personality backlash: users missing old affirming behavior 09:00 – The importance of AI pushing back, not affirming everything 11:00 – Bugs, glitches, and rollout pains 13:00 – OpenAI’s response and fixes 15:00 – How to organize your ChatGPT account for best results 18:00 – Context Engineering: give it the right data, not all the data 20:00 – Tuning how much GPT-5 "thinks" with reasoning prompts 22:00 – Beginner guide to AI agents and why they matter now

    21 min
  6. Finally… The Announcement I've Been Waiting to Make

    12 AUG · VIDEO

    Finally… The Announcement I've Been Waiting to Make

    Join me at the Solo: Scaled live event at: https://soloscaled.com/event In this AI marketing podcast episode, Dan Sanchez shares an exciting personal update about the future of the show and his latest ventures. He reflects on the journey of AI Driven Marketer, announces his part-time shift at Social Media Examiner, and reveals three major projects: a new YouTube series called AI Explored, a podcast automation tool called Smack.fm, and a hybrid podcast agency and coaching program called SoloScaled. These initiatives are designed to help marketers, solopreneurs, and consultants harness AI for content creation, lead generation, and business growth — all while maintaining consistency without burnout. My Favorite AI Tools Tella - https://danchez.com/tella High Level - https://danchez.com/highlevel Zencastr - https://danchez.com/podtools n8n - https://danchez.com/n8nResources Mentioned AI Explored YouTube Series: https://www.youtube.com/watch?v=rIglN6SkRDM&list=PLITe1ltD-mS213yIHUe96UA9D6cJYX_ZT Smack.fm - https://smack.fm/ Solo: Scaled live event - https://soloscaled.com/eventTimestamps 00:00 – Reflecting on the AI-Driven Marketer journey and audience growth 01:47 – Joining Social Media Examiner as Senior AI Marketing Strategist 02:36 – Launch of AI Explored YouTube series with Social Media Examiner 03:53 – Shifting to part-time at Social Media Examiner to focus on personal ventures 04:14 – Introducing Smack.fm: AI-powered podcast content distribution tool 07:26 – Lessons from building SaaS and plans for Smack.fm beta launch 07:53 – Launching SoloScaled: hybrid podcast agency and coaching program 10:20 – How SoloScaled helps solopreneurs overcome feast-and-famine cycles 11:08 – Co-founding with Ken Ferrer and details on the live event launch 12:23 – The evolving agency model and future of founder-led content marketing 13:47 – Closing thoughts on AI’s role in transforming marketing

    14 min
  7. What ChatGPT 5 Means for All of Us

    8 AUG · VIDEO

    What ChatGPT 5 Means for All of Us

    Get your free 30 day trial of High Level: https://danchez.com/highlevel/  In this AI marketing podcast episode, Dan Sanchez and his brother Travis Sanchez unpack the much-anticipated release of ChatGPT 5 — separating the real value from the hype. They share first impressions, discuss how different types of users will experience the upgrade, and explain why this release is more about accessibility than flashy new features. The conversation also covers OpenAI’s first open weights model and its implications for marketers working with proprietary data, plus an exploration of AI-generated ads and the ethical debates they spark. My Favorite AI Tools Tella - https://danchez.com/tella High Level - https://danchez.com/highlevel Zencastr - https://danchez.com/podtools n8n - https://danchez.com/n8nResources Mentioned Video Ad on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:7358142219003858944/?updateEntityUrn=urn%3Ali%3Afs_updateV2%3A%28urn%3Ali%3Aactivity%3A7358142219003858944%2CFEED_DETAIL%2CEMPTY%2CDEFAULT%2Cfalse%29Timestamps 00:01 – First impressions of ChatGPT 5 and how it compares to previous versions 03:53 – How beginners, intermediate users, and pros will experience the update differently 06:05 – Missing features and what OpenAI didn’t release with ChatGPT 5 10:06 – Model selection changes and the shift to “thinking” mode 10:56 – Why this release focuses on accessibility and mass adoption 16:21 – OpenAI’s first open weights model and its potential for marketers 18:35 – Benefits and limitations of running local AI models 21:03 – High Level’s value for agencies and marketers 22:42 – Everyday AI: How Dan and Travis used AI this week 26:37 – Viral AI-generated ad and public backlash over authenticity 33:14 – Ethical considerations for AI in advertising 34:43 – Closing thoughts on marketing ethics and AI

    35 min
  8. 3 AI Books Every Marketer Needs to Read (Plus What I'm Reading Now)

    6 AUG · VIDEO

    3 AI Books Every Marketer Needs to Read (Plus What I'm Reading Now)

    In this AI marketing podcast episode, Dan Sanchez dives into a highly curated list of AI books every marketer should know. Rather than just follow trends on social media or binge-watch YouTube explainers, Dan shares why books remain the most powerful medium for deep learning on AI. He breaks down his top three must-reads for different stages of the AI journey—beginner, practitioner, and advanced leader—and gives bonus recommendations and a few titles to avoid. Whether you're just wrapping your head around AI or you're ready to implement advanced strategies, this episode is your ultimate AI reading guide. My Favorite AI Tools Tella - https://danchez.com/tella High Level - https://danchez.com/highlevel Zencastr - https://danchez.com/podtools n8n - https://danchez.com/n8nResources Mentioned Co-Intelligence by Ethan Mollick - https://amzn.to/3HcV75s AI Human Fusion by Leanne Shelton - https://amzn.to/45Fiwpi The AI-Driven Leader by Geoff Woods - https://amzn.to/45L5XrJ Empire of AI by Karen Hao - https://amzn.to/47oUkJ4 Elon Musk by Walter Isaacson - https://amzn.to/458HKMI Timestamps 00:00 - Why books still matter for mastering AI 01:30 - Dan's book preview-review system for getting the most out of reading 03:30 - Book #1: Co-Intelligence by Ethan Mollick (best intro book) 05:00 - Book #2: AI Human Fusion by Leanne Shelton (best for practitioners) 06:15 - Book #3: The AI-Driven Leader by Jeff Woods (top pick for leaders) 08:00 - Bonus biographies and big-picture books: OpenAI, Elon Musk, Nvidia 11:00 - Books that didn’t make the cut (and why you can skip them) 13:00 - Upcoming reads on Dan's radar 14:00 - How to suggest books or send yours to Dan directlyWould you like me to move on to the next step and write 10 title options for this episode?

    15 min
See All (135)

About

I'm just a marketer on a mission to master AI in 2025 by interviewing AI tech founders, AI leaders, and marketing practitioners who are getting great results with AI today.  Let's master this thing together. Follow this show to join me on the journey. #danchez

Information

You Might Also Like