Auto Shop Marketing: Digital Marketing for Auto Repair, Auto Body, Collision Shops, PDR, Detailers

James F Griffin of Auto Shop Marketing Pros
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Auto Shop Marketing: Digital Marketing for Auto Repair, Auto Body, Collision Shops, PDR, Detailers

The Auto Shop Marketing podcast is designed to help various auto service shops get more calls, more quote requests, & increase their car count. We talk business & marketing strategies for Auto Repair Shops, Auto Body & Collision Repair Shops, Paintless Dent Repair (PDR) Shops, Detailers, & Auto Customization shops. Get proven digital marketing strategies specifically for web design, Google Ads, Facebook Ads, YouTube Ads, automation and AI, and follow ups. The podcast discusses the strategies used by Auto Shop Marketing Pros. https://www.autoshopmarketingpros.com/

  1. 2 DAYS AGO

    Quick Strategies from the 2024 Auto Shop Growth Workshop

    In this episode of the Auto Shop Marketing Pros podcast, we get a quick recap of our 2024 Auto Shop Growth workshop. Learn how to build a strong online presence, move beyond referrals, leverage Google and Facebook ads, automate your lead follow-up, and implement customer tracking software. These insights, drawn from our latest workshop, will help you get more calls, increase customer count, and ultimately grow your auto shop. Discover actionable strategies on: Creating a professional website and optimizing your Google Business Profile Targeting the right audience with Google and Facebook ads Enhancing customer engagement through automated follow-up Tracking every lead and improving conversion rates If you're ready to start growing, schedule a free strategy session at autoshopmarketingpros.com/schedule and let’s take your shop to the next level! Links: Auto Shop Marketing Pros Schedule a Strategy Session Auto Shop Marketing Checklist. This is a 70 point marketing checklist that covers everything you need to review your online presence.  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to get the checklist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Just starting out your Auto service business or have limited resources for marketing Check out our Auto Shop Marketing Secrets Course. This course is based on our experience helping various auto shops including: auto body shops, auto repair shops, paintless dent repair, detailers, customs shops, and more. It has 49 step-by-step lessons and guides designed to help Auto Shops: Increase Your Shop’s Car Count, Get More Calls, More Quote Requests, More Customers. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: Schedule an Auto Shop Strategy Session to discuss how we can help your auto shop increase it's car count. This is a one-on-one session specifically for Auto Repair Shops, Auto Body Shops, Paintless Dent Repair Shops, Detailers, and Auto Customization shops. The goal is for you to generate more leads through more calls and more quote request, to ultimately drive more sales and profits. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to schedule now.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    14 min

  2. 3 DAYS AGO

    Donald Trump Just Won the 2024 Election! What does it mean for your Auto Shop?

    In this episode of the Auto Shop Marketing Pros Podcast, host James Griffin dives into what the recent presidential election could mean for auto shop owners. But here’s the bottom line—success doesn’t depend on who’s in the White House; it depends on the actions you take. James shares strategies to help auto shop owners get in front of high-intent customers with a strong online presence, targeted advertising through Google and social media ads, and a consistent approach to lead generation. Discover how to take advantage of new opportunities in 2024 and build sustainable growth for your shop, no matter the political climate. Auto Shop Marketing Checklist. This is a 70 point marketing checklist that covers everything you need to review your online presence.  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to get the checklist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Just starting out your Auto service business or have limited resources for marketing Check out our Auto Shop Marketing Secrets Course. This course is based on our experience helping various auto shops including: auto body shops, auto repair shops, paintless dent repair, detailers, customs shops, and more. It has 49 step-by-step lessons and guides designed to help Auto Shops: Increase Your Shop’s Car Count, Get More Calls, More Quote Requests, More Customers. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: Schedule an Auto Shop Strategy Session to discuss how we can help your auto shop increase it's car count. This is a one-on-one session specifically for Auto Repair Shops, Auto Body Shops, Paintless Dent Repair Shops, Detailers, and Auto Customization shops. The goal is for you to generate more leads through more calls and more quote request, to ultimately drive more sales and profits. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to schedule now.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    5 min

  3. 4 DAYS AGO

    Drive More Customers To Your Auto Shop With Google Ads [Auto Shop Marketing Workshop]

    "Mastering Google Ads: Proven Strategies for Auto Shops to Attract New Customers" Spotify Description: In this episode of Auto Shop Marketing Pros, James Griffin shares proven Google Ads strategies that help auto shop owners drive more calls, quote requests, and new customer appointments. James delves into why Google Ads are crucial for auto repair shops, auto body and collision services, paintless dent repair, detailing, and custom auto shops looking to reach customers who are actively searching online. Topics include setting up a strong online presence, creating high-conversion landing pages, optimizing ad performance, and using automated follow-ups to convert leads into loyal customers. Tune in to discover how to use Google Ads to build brand awareness, increase leads, and grow your auto shop. Key Takeaways: Why Google Ads are essential for auto-related businesses Steps to set up a Google Ads campaign tailored to your services Building landing pages that convert visitors into leads Managing Google Ads budget for optimal ROI Automated follow-up strategies to boost appointment rates Helpful Links: Auto Shop Marketing Pros Website Schedule a Strategy Call Watch Full Workshop on YouTube Follow Us on Facebook Auto Shop Marketing Checklist. This is a 70 point marketing checklist that covers everything you need to review your online presence.  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to get the checklist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Just starting out your Auto service business or have limited resources for marketing Check out our Auto Shop Marketing Secrets Course. This course is based on our experience helping various auto shops including: auto body shops, auto repair shops, paintless dent repair, detailers, customs shops, and more. It has 49 step-by-step lessons and guides designed to help Auto Shops: Increase Your Shop’s Car Count, Get More Calls, More Quote Requests, More Customers. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: Schedule an Auto Shop Strategy Session to discuss how we can help your auto shop increase it's car count. This is a one-on-one session specifically for Auto Repair Shops, Auto Body Shops, Paintless Dent Repair Shops, Detailers, and Auto Customization shops. The goal is for you to generate more leads through more calls and more quote request, to ultimately drive more sales and profits. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to schedule now.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    35 min

  4. 1 NOV

    Why Old School Marketing Can’t Compete: Google Ads for Auto Shops

    In this episode of the Auto Shop Marketing Pros Podcast, we explore the most effective strategies for auto shop owners to attract more customers. From Google Ads to Facebook, we break down why traditional marketing methods—like mailers, flyers, and billboards—often fall short in today’s digital world. James Griffin discusses: The two primary ways to reach customers: search-based advertising and social media The cost comparison between digital ads and traditional marketing Real-life examples of the high return on investment with Google Ads The importance of meeting customers where they’re actively searching for services If you're considering old-school advertising methods or simply want a cost-effective way to grow your auto shop, tune in to learn why Google and social media ads are a no-brainer. Hashtags: #AutoShopMarketing #GoogleAds #SocialMediaMarketing #LeadGeneration #CustomerAcquisition #AutoRepairMarketing #SmallBusiness #DigitalMarketing #AutoRepairSuccess #MarketingTips #IncreaseCarCount #BusinessGrowth #SmallBusiness #Entrepreneurship Auto Shop Marketing Checklist. This is a 70 point marketing checklist that covers everything you need to review your online presence.  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to get the checklist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Just starting out your Auto service business or have limited resources for marketing Check out our Auto Shop Marketing Secrets Course. This course is based on our experience helping various auto shops including: auto body shops, auto repair shops, paintless dent repair, detailers, customs shops, and more. It has 49 step-by-step lessons and guides designed to help Auto Shops: Increase Your Shop’s Car Count, Get More Calls, More Quote Requests, More Customers. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:   Schedule an Auto Shop Strategy Session to discuss how we can help your auto shop increase it's car count. This is a one-on-one session specifically for Auto Repair Shops, Auto Body Shops, Paintless Dent Repair Shops, Detailers, and Auto Customization shops. The goal is for you to generate more leads through more calls and more quote request, to ultimately drive more sales and profits. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to schedule now.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    5 min

  5. 18 OCT

    Set Real Goals for Success: Actionable Steps for Auto Shop Growth

    In this episode of the Auto Shop Marketing Pros podcast, host James Griffin dives into the importance of setting real, measurable goals for your business and personal life. Whether you want to double your income, lose weight, or grow your auto shop's car count, James shares practical advice on how to define clear, actionable steps to achieve success. Learn how to write down your top 10 goals for the year and create a plan to take consistent action towards them. This episode is perfect for auto shop owners looking to push their business to the next level and anyone looking to improve their personal life by setting and achieving meaningful goals. #AutoShopMarketing #BusinessGoals #AutoRepairSuccess #MarketingTips #IncreaseCarCount #BusinessGrowth #SmallBusiness #GoalSetting #Entrepreneurship Auto Shop Marketing Checklist. This is a 70 point marketing checklist that covers everything you need to review your online presence.  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to get the checklist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Just starting out your Auto service business or have limited resources for marketing Check out our Auto Shop Marketing Secrets Course. This course is based on our experience helping various auto shops including: auto body shops, auto repair shops, paintless dent repair, detailers, customs shops, and more. It has 49 step-by-step lessons and guides designed to help Auto Shops: Increase Your Shop’s Car Count, Get More Calls, More Quote Requests, More Customers. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:   Schedule an Auto Shop Strategy Session to discuss how we can help your auto shop increase it's car count. This is a one-on-one session specifically for Auto Repair Shops, Auto Body Shops, Paintless Dent Repair Shops, Detailers, and Auto Customization shops. The goal is for you to generate more leads through more calls and more quote request, to ultimately drive more sales and profits. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to schedule now.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    6 min

  6. 17 OCT

    Mastering Lead Measures: The Key to Auto Shop Business Growth

    In this episode of the Auto Shop Marketing Podcast, we dive deep into the importance of focusing on lead measures—the actionable steps that drive growth and revenue in your auto shop business. Too often, business owners focus solely on long-term goals, such as revenue or profit growth, without considering the daily actions needed to achieve those results. We'll guide you through: Identifying the lead measures for your business. How to track the number of leads needed to reach your revenue goals. The importance of effective advertising on platforms like Google, Facebook, and TikTok. How to calculate the number of ads necessary to generate consistent leads. By understanding and implementing these lead measures, you'll create a clearer path to growth and profitability. Whether you're aiming for quarterly or annual growth, the process starts with actionable steps that you can track and influence. Looking to set up the right lead measures for your business? Let's talk—schedule a strategy session with us today. Auto Shop Marketing Checklist. This is a 70 point marketing checklist that covers everything you need to review your online presence.  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to get the checklist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Just starting out your Auto service business or have limited resources for marketing Check out our Auto Shop Marketing Secrets Course. This course is based on our experience helping various auto shops including: auto body shops, auto repair shops, paintless dent repair, detailers, customs shops, and more. It has 49 step-by-step lessons and guides designed to help Auto Shops: Increase Your Shop’s Car Count, Get More Calls, More Quote Requests, More Customers. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:   Schedule an Auto Shop Strategy Session to discuss how we can help your auto shop increase it's car count. This is a one-on-one session specifically for Auto Repair Shops, Auto Body Shops, Paintless Dent Repair Shops, Detailers, and Auto Customization shops. The goal is for you to generate more leads through more calls and more quote request, to ultimately drive more sales and profits. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to schedule now.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    3 min

  7. 16 OCT

    Aligning Your Actions with Your Goals: The Key to Personal Success

    Today's episode is a throwback to the video series Cadillac Confessions. In this episode of Cadillac Confessions, host James Griffin delves into the essential principle that sets successful people apart: they are willing to do what unsuccessful people are not. Success means different things to different people, but at its core, it's about making progress toward your personal goals and improving your life in meaningful ways. James reflects on feedback from his previous episode, where he discussed achieving financial success by increasing knowledge and skills—simply dedicating one hour a day to reading can make a significant difference. Some listeners responded, saying they don't have time to read. James challenges this notion by emphasizing that we make time for what is truly important to us. In this insightful discussion, you'll learn: The Importance of Prioritization: How to identify what's most important in your life—be it family, health, or financial growth. Aligning Activities with Goals: Strategies for reallocating your time from less important activities to those that directly contribute to your primary objectives. Eliminating Distractions: Understanding that even good activities may need to be set aside if they don't align with your top priorities. Actionable Steps: Tips on listing your top five goals and auditing your daily activities to ensure they support your journey toward success. James encourages you to take a hard look at how you're spending your time and to make conscious choices that align with your personal definition of success. By focusing on lead measures—the actions you can control—you'll be better positioned to achieve your desired outcomes. Tune in to gain valuable insights and start transforming the way you approach your goals today. Auto Shop Marketing Checklist. This is a 70 point marketing checklist that covers everything you need to review your online presence.  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to get the checklist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Just starting out your Auto service business or have limited resources for marketing Check out our Auto Shop Marketing Secrets Course. This course is based on our experience helping various auto shops including: auto body shops, auto repair shops, paintless dent repair, detailers, customs shops, and more. It has 49 step-by-step lessons and guides designed to help Auto Shops: Increase Your Shop’s Car Count, Get More Calls, More Quote Requests, More Customers. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:   Schedule an Auto Shop Strategy Session to discuss how we can help your auto shop increase it's car count. This is a one-on-one session specifically for Auto Repair Shops, Auto Body Shops, Paintless Dent Repair Shops, Detailers, and Auto Customization shops. The goal is for you to generate more leads through more calls and more quote request, to ultimately drive more sales and profits. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to schedule now.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    4 min

  8. 15 OCT

    No one is calling. Where are my Auto Shop Customers?

    In this episode of the Auto Shop Marketing Podcast, we dive into an essential strategy for auto repair shops looking to attract more customers. James shares a real-life example of a paintless dent repair business struggling to bring in clients despite having multiple websites. We explore why relying solely on websites without optimizing for search doesn’t work and how using Google Ads can instantly connect your business with customers already searching for your services. Tune in to learn how to leverage search volume data, optimize your ads, and drive immediate results. Whether you’re in the automotive industry or any local business, these tips are key to unlocking a steady flow of customers. Key Topics Covered: Understanding the importance of search volume Optimizing your business visibility with Google Ads Why websites alone won’t bring in enough customers Targeting customers through search ads and social media ads How to figure out demand for your services in your local area Perfect for: Auto shop owners, marketing professionals in the automotive industry, and any local business looking to grow its customer base. Auto Shop Marketing Checklist. This is a 70 point marketing checklist that covers everything you need to review your online presence.  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to get the checklist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Just starting out your Auto service business or have limited resources for marketing Check out our Auto Shop Marketing Secrets Course. This course is based on our experience helping various auto shops including: auto body shops, auto repair shops, paintless dent repair, detailers, customs shops, and more. It has 49 step-by-step lessons and guides designed to help Auto Shops: Increase Your Shop’s Car Count, Get More Calls, More Quote Requests, More Customers. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠:   Schedule an Auto Shop Strategy Session to discuss how we can help your auto shop increase it's car count. This is a one-on-one session specifically for Auto Repair Shops, Auto Body Shops, Paintless Dent Repair Shops, Detailers, and Auto Customization shops. The goal is for you to generate more leads through more calls and more quote request, to ultimately drive more sales and profits. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to schedule now.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    4 min
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About

The Auto Shop Marketing podcast is designed to help various auto service shops get more calls, more quote requests, & increase their car count. We talk business & marketing strategies for Auto Repair Shops, Auto Body & Collision Repair Shops, Paintless Dent Repair (PDR) Shops, Detailers, & Auto Customization shops. Get proven digital marketing strategies specifically for web design, Google Ads, Facebook Ads, YouTube Ads, automation and AI, and follow ups. The podcast discusses the strategies used by Auto Shop Marketing Pros. https://www.autoshopmarketingpros.com/

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