Ep127: Enabling AI Acceleration at Scale - How Celonis Leverages Amazon Bedrock

Industry leaders from Celonis and AWS explain why 2025 marks the inflection point for agentic AI and how early adopters are gaining significant competitive advantages in efficiency and innovation.

Topics Include:

• AWS's Cristen Hughes and Celonis's Jeff Naughton discuss AI agent transformation
• Andy Jassy declares AI agents will fundamentally change how we work
• Three key trends make AI agents practical: smarter models, longer tasks, cheaper costs
• AI now beats humans on complex benchmarks for the first time ever
• Claude 3.7 cracked graduate-level reasoning where humans previously dominated completely
• AI evolved from brief interactions to managing sustained multi-step complex workflows
• Processing costs plummeted 99.7% making enterprise-grade AI economically viable at scale
• We're transitioning from 2023's adaptation era to 2025's human-AI collaboration era
• By 2028, AI will suggest actions to humans rather than vice versa
• Agents are autonomous software that plan, act, and reason independently with minimal intervention
• Agent workflow: receive human request, create plan, execute actions, review, adjust, deliver
• Four agent components: brain (LLM), memory (context), actions (tools), persona (role definition)
• AWS offers three building approaches: ready-made solutions, managed platform, DIY development
• Key enterprise applications: software development acceleration, customer care automation, knowledge work optimization
• Manual processes like accounts payable offer huge transformation opportunities through intelligent automation
• Deep process analysis is critical before deploying agents for maximum effectiveness
• Celonis pioneered process mining to help enterprises understand their actual workflow realities
• Companies are collections of interacting processes that agents need proper context to navigate
• Process intelligence provides agents with placement guidance, data feeds, monitoring, and workflow direction
• Celonis-AWS partnership demonstrates order management agents that automatically handle at-risk situations

Participants:

• Jeff Naughton – SVP and Fellow, Celonis
• Cristen Hughes – Solutions Architecture Leader, ISV, North America, Amazon Web Services

Further Links:

• Celonis Website
• Celonis on AWS Marketplace

See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/