The Grow and Convert Marketing Show

Benji Hyam and Devesh Khanal
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  • MARKETING
  • UPDATED WEEKLY
The Grow and Convert Marketing Show

We share our thoughts and ideas on how to grow a business.

  1. 18 SEPT

    How to Use Jobs to Be Done (JTBD) Keywords to Boost Blog Conversions 🚀 | SEO & Content Strategy

    In this video, we dive deep into how to use Jobs to Be Done (JTBD) keywords for your blog content to drive higher conversions.  📌 What You'll Learn: - What are Jobs to Be Done (JTBD) keywords?- Examples of JTBD keywords- How to come up with JTBD keywords for your business- JTBD conversion data- Which JTBD keywords convert the highest. 💡 Don’t forget to subscribe for more content on SEO, content marketing strategies, and conversion optimization!

    36 min

  2. 11 SEPT

    Competitor Keywords: The Highest Converting Strategy in the Pain Point SEO Framework

    Competitor keywords are the highest converting type of keyword in the pain point SEO framework. More on SEO conversion rates here: https://www.growandconvert.com/conversion-rate-optimization/average-seo-conversion-rate/ We discuss:- Should you create landing pages vs. blog posts to target competitor keywords- Vs. Keywords and a more advanced strategy of going after vs. keywords- Alternatives Keywords- Writing tips for going after competitor and vs. keywords- and more! Additional reading:Landing page vs. blog posts: https://www.growandconvert.com/conversion-rate-optimization/landing-pages-vs-blog-posts/Pain Point SEO: https://www.growandconvert.com/seo/pain-point-seo/Circuit Case Studyhttps://www.growandconvert.com/content-marketing/scaling-seo-traffic/

    40 min

  3. 9 SEPT

    Mastering Category Keywords: A Strategy to Grow Blog Post Conversions

    n this episode, we do a in-depth dive into what category keywords are and how to use them to drive more blog post conversions. In the reverse marketing funnel diagram that you can find in our blog post on Pain Point SEO, category keywords are some of the highest converting keywords. We explain how to identify which keywords would be best to target and share data on different ways to approach them to increase your conversion rate. SEO conversion rate article

    30 min

  4. 15 AUG

    Episode 27- How We Improved Blog Post Conversion Rates by 66%-950% Through Writing

    Historically, we only updated blog posts to try to increase ranking positions. However, through that process of updating blog posts, we realized how much the actual writing of pieces matters. Specifically, we've been updating blog posts for two different clients that helped sell and position the product or service better and have seen conversion rate increases between 66%-950% per blog post. We share our thoughts as to why this is and make the case for why more businesses should adopt our approach to blog post writing. Relevant articles:https://www.growandconvert.com/content-marketing/how-often-should-website-content-be-updated/https://www.growandconvert.com/seo/secondary-keywords/

    48 min

  5. 1 AUG

    Episode 26: Brand Marketing vs. Performance Marketing. Which is better?

    A recent news story from someone that worked at Nike is making its way around Twitter and LinkedIn. The ex-employee claims that the loss of $25B has to do with Nike's focus on performance marketing instead of brand marketing. Marketers are taking to Twitter and LinkedIn to take sides: "See, this is why you should focus on brand marketing" - Brand Marketer"No! Performance marketing still works"- Performance marketer We share our thoughts on this topic and share when we think each type of marketing makes sense. Hope you enjoy the debate! The linkedin post: https://www.linkedin.com/pulse/nike-epic-saga-value-destruction-massimo-giunco-llplf/?trackingId=4hwmp4UlQNyDwPI%2F%2BSN2kA%3D%3D

    44 min

  6. 18 JUL

    Episode 25: June and July Agency Update - New Record Highs & Is the Economy Playing into Growth?

    Although we've largely moved away from doing episodes about our agency and have focused more on marketing strategy episodes, we made a commitment to sharing our growth journey and struggles as we go. In this episode, we'll share our stats for June and July - both new clients and churn - and we discuss the issues we're facing. Specifically:- How we're almost at capacity and how we're solving this- How hiring is a growth limiter- Why growing quickly isn't advantageous to an agency and more...

    33 min

  7. 11 JUL

    Episode 24: How Long Does it Take to Get SEO and Content Marketing Results?

    We often get asked by prospects interested in working with us, "how long does it take to start seeing results from SEO and content marketing? It's not an easy question to answer because there are multiple factors that go into it:1. What is the definition of results?2. What is the conversion goal? Trials, demos, MQLs, SQLs, etc.3. How many conversions are you already driving through other channels?And more... In this episode, we share a ton of different data to help answer this question. We share our own client data to show how long it takes to start seeing rankings and conversions. We share how we do expectation setting around rankings, traffic and conversions. Then we answer some common questions around does domain rating play into speed and how does keyword difficulty affect rankings? Articles featured in the episode:Disruption stories: https://www.growandconvert.com/content-marketing/disruption-stories/How long does it take for content marketing to work: https://www.growandconvert.com/content-marketing/how-long-does-it-take-for-content-marketing-to-work/

    47 min

  8. 28 JUN

    Episode 23: How A Content Strategy Evolves Over Time

    In this episode, we talk through how a content strategy evolves overtime. We break down content strategy into a 3-tier system to help you understand how the process evolves.  How a content strategy evolves:Tier 1: Testing ability and time to rankTier 2: ScalingTier 3: Maintaining/Defending rankings We share our thought process around how to test keywords and how to measure success throughout an engagement, or through your work inside of a business. Hope you enjoy this episode! Other helpful articles: More on updating: https://www.growandconvert.com/seo/secondary-keywords/SaaS content strategy: https://www.growandconvert.com/content-marketing/saas-content-strategy/B2B content marketing strategy: https://www.growandconvert.com/content-marketing/b2b-content-marketing-strategy/

    1h 1m
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We share our thoughts and ideas on how to grow a business.

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