#63 The Daily Edited & In The Roundhouse: How Alyce Tran Built 2 Multi-Million Dollar Consumer Brands That Started as Side Hustles

My next guest is the founder of two iconic consumer brands - The Daily Edited and In The Roundhouse. 

The Daily Edited started as a blog in 2001, but then pivoted into an accessories brand that since has grown to 8 figures and dominated the personalisation space in Australia. Alyce has subsequently sold her stake in the business to her co-founder. 

She then went to a role working on strategy for LTK, one of the world’s largest influencer marketing platforms. She couldn’t shake off the entrepreneurial bug and started in the the roundhouse, a very on-trend conversational-print focused dinnerware brand. This side hustle soon grew to a multi-million dollar business! 

It’s so incredibly impressive how Alyce has been able to build two very well-known consumer brands and how both started as side hustles. We talk about the importance of product development alongside the marketing strategies and tactics that grew these businesses, and more specifically the importance of influencer marketing.

@alyce_tran

@intheroundhouse

@thedailyedited

@thelazyceo_podcast

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