TikTok

Okay, let's get into it. What's happening on TikTok as it relates to the college search process, and what should colleges do to manage it?

Jenna Shulman, founder and owner of Get Me Into College helps us see how students are leveraging TikTok as a tool in the college search process.

Natasha Caudill, Digital Communications Specialist at Knox College in Galesburg, Illinois steps in as the practitioner with tangible examples of how she manages the Knox College TikTok account.