An Elf-Made Success | How the Elf On The Shelf Found a Place at Christmas

Mother-daughter duo Chanda Bell and Carol Aebersold turn their old family tradition into a new Christmas children’s book they call The Elf on the Shelf. But when they are rejected by the major publishers, they decide to finance the release of the book themselves—and begin a new Christmas phenomenon. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Movers on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial today by visiting https://wondery.com/links/business-movers/ now.