Ep. 90: Amory Lovins – RMI

Amory Lovins, co-founder and chairman emeritus of RMI, talks about why he thinks we have only scratched the surface of how much efficiency is available and worth buying. He also talks about the importance of integrative design and the role of both speed and drivers in improving efficiency. And he shares how he thinks NACFE has helped the trucking industry and how he views various alternatives to diesel.