45 | Identifying Content Gaps: What's Missing in Your Strategy and 5 Steps to Fix It!

Feeling like your content strategy just isn’t hitting the mark? Frustrated with low engagement and wondering if you’re missing something crucial? This episode is for you.

Today, I’m guiding you through a step-by-step approach to identifying and fixing content gaps. Instead of creating more, this is about understanding what’s missing in your strategy, so your content connects, engages, and drives results.

We'll cover everything from auditing your current content to aligning it with your audience’s journey, using data to fine-tune your strategy, and creating a roadmap to fill the gaps and move forward with confidence.

Here’s what you’ll get from this episode:

• Self-Audit Essentials: A guide to examining your current content strategy with fresh eyes.
• Aligning with Audience Needs: Mapping content to each stage of your audience’s journey to create a seamless experience.
• Data-Driven Decisions: Using metrics to see what’s working, what isn’t, and where you’re losing engagement.
• Strengthening Brand Voice & Authority: Tips for a consistent, memorable brand presence that builds trust.
• Roadmap for Closing Gaps: A plan to address gaps, set goals, and create purposeful content that aligns with your growth.

Timestamps:

• [00:01:00] Self-Audit Your Content Strategy: Start by assessing where you are and what’s missing.
• [00:05:00] Audience Journey Alignment: Matching content to guide your audience through each stage of their journey.
• [00:10:00] Metrics for Deeper Insight: Uncovering patterns and using data to highlight where to adjust.
• [00:15:00] Building Brand Voice & Authority: How consistency strengthens trust and recognition.
• [00:18:00] Creating a Roadmap to Close Gaps: Setting goals, planning content, and tracking your progress.

Ready to stop feeling overwhelmed by content and start building a strategy that connects and converts?

>> Check out my free masterclass: Create Content for Your Dream Client. In just 25 minutes, I’ll show you how to organize your content around your customer journey to ensure every piece resonates and drives results.
Grab your free spot now and start creating content that converts!

If you have any questions or need more guidance, leave me a voice note at jamiejohansson.com/answer. I’d love to help you out!

What's next?

>> Snag your FREE Guide: Batch 30-Days of Authentic Content for your business (+My FAVE AI Prompts!): https://jamie-johansson.mykajabi.com/authentic-content-fix

>> Watch the FREE MASTERCLASS: Creating Content for Your DREAM CLIENT, here: jamie-johansson.mykajabi.com/masterclass (Ps. This is NOT a webinar - but a 25-minute training taken straight from my paid Creative Content Fix Workshop that you'll love!)

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