Beyond The Billboard

Kirsty Carlson & Livia Brown

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MARKETING
EVERY TWO WEEKS

Beyond The Billboard

A Podcast about insightful & topical Out of Home advertising discussions with key industry experts created to educate and inspire. Join OOH Experts and Co-Hosts; Livia Brown & Kirsty Carlson as they go Beyond The Billboard to discover the world inside Out of Home.

2 DAYS AGO

Going Beyond: A Strategic Approach to OOH with Kirsty & Liv

In this episode hosts Kirsty Carlson and Livia Brown dive deep into the art and science of Out-of-Home (OOH) strategy. From foundational principles to the intricate steps of the strategic process, they break down what it takes to craft a compelling and effective OOH strategy. Listeners will get an exclusive behind-the-scenes look at the strategic considerations that drive impactful campaigns, as well as essential tips for building strategies that resonate. Whether you're new to OOH or a seaso...

26 min
12/12/2024

OOH in Africa with Greg Benatar

In this episode we welcome Greg Benatar, Joint Managing Director & Group Sales Director at Alliance Media. With 27 years of expertise in the Out of Home (OOH) industry, Greg shares his insights on how global trends are playing out in African markets and what it takes for brands to succeed across the continent.We explore the unique nuances and complexities of operating in Africa, uncovering the strategies that are delivering results in this diverse and dynamic region. From emerging trends ...

28 min
05/12/2024

MTN OOH: A Client's Point of View with Imraan Rajab

In this episode, we sit down with Imraan Rajab, General Manager Media at MTN Group, to explore the critical factors behind the consideration and motivation for allocating budgets to Out-of-Home (OOH) advertising. Imraan shares insights into how MTN is maximizing its investment in OOH, leveraging innovative strategies, and aligning campaigns for impactful results. We also discuss the nuances of OOH advertising in South Africa and across the rest of Africa, highlighting challenges, opportunitie...

38 min
28/11/2024

Going Beyond: Getting to know your hosts Kirsty and Liv

Welcome to the first episode of our "Going Beyond" series! We take you behind the scenes to meet your hosts, Kirsty Carlson and Livia Brown. Discover their journeys into the world of Out of Home (OOH), their passion for the industry, and what drives them to explore the stories on Beyond the Billboard. Get ready to connect with the voices behind the mic and gain fresh insights into the dynamic personalities shaping this podcast.

28 min
21/11/2024

Nando's OOH: A Client's Point of view Jessica Wheeler

We're joined by Jessica Wheeler, Marketing Director for Nando’s South Africa, as she shares how Out-of-Home (OOH) forms an integral part of Nando's bold and innovative marketing strategy. Jessica dives into the art of creativity in OOH, emphasizing the power of nailing the copy to capture attention and spark conversation. From crafting witty, on-point messaging to staying culturally relevant, she shares an insight into making a memorable impact through OOH.

33 min
07/11/2024

3D, Anamorphic & Faux OOH with Tania Quinn

In this episode, we’re joined by Tania Quinn, Founder of Immersive Media, for a fascinating dive into the technology that powers digital Out-of-Home (OOH) creative. From Fake OOH (FOOH) to 3D and anamorphic design techniques, Tania breaks down the cutting-edge methods that bring OOH campaigns to life and captivate audiences. She shares expert insights, behind-the-scenes stories, and her thoughts on how these game-changing innovations are reshaping the world of advertising.

25 min
31/10/2024

Attention and Intention in OOH with Darren McKinon

In this episode, we are re-joined by Darren McKinon, the Commercial Director at Epic Outdoor, to dive into the intricate world of Attention and Intention advertising in Out-of-Home (OOH) media. We explore how critical elements like creative execution, strategic placement, and environmental context all play a role in driving effective OOH campaigns. Darren also sheds light on attribution modelling, showing how the integration of geo-targeted mobile can significantly enhance ROI measurement in ...

32 min
24/10/2024

OOH & Digital Working Together with Jared Pillai

In this episode, we're joined by Jared Pillai, CEO of Robust Marketing, to explore the powerful synergies between digital and Out-of-Home (OOH) channels. Together, we dive into how integrating these platforms can unlock tremendous value for clients in an omnichannel media strategy. From real-world examples of successful campaigns to practical tips on thriving in this evolving space, we cover what it takes to stand out when combining digital and OOH.

31 min

A Podcast about insightful & topical Out of Home advertising discussions with key industry experts created to educate and inspire. Join OOH Experts and Co-Hosts; Livia Brown & Kirsty Carlson as they go Beyond The Billboard to discover the world inside Out of Home.

Creator

Kirsty Carlson & Livia Brown
Years Active

2024 - 2025
Episodes

25
Rating

Clean
Copyright

© 2025 Beyond The Billboard
Show Website

Beyond The Billboard