Episode 74: 从百事可乐,苹果,宜家,到好时,为何“商业向善”(ESG)已成为主流商业策略

"柠檬变成柠檬水"中文商业播客(Chinese Podcast)

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现在,“商业向善ESG”的理念已经逐渐成为主流的商业策略。越来越多的企业在追求盈利的同时,积极承担社会责任,通过商业手段促进社会的可持续发展。在最新一期的“柠檬变成柠檬水”播客中,主持人俞骅和Poy Zhong邀请了曾在加拿大北电、荷兰飞利浦、德国拜耳、美国好时以及目前在中国民企药明生物担任中国/亚太和国际事务的公关负责人及ESG负责人Sharon Tang,与听众朋友们分享了为何ESG越来越受到大众和企业的重视,并通过许多品牌的例子进行了深入探讨。欢迎大家收听。

请您在Apple Podcasts, 小宇宙APP, Spotify, iHeart Radio, Google Podcasts, Amazon Music等,搜寻”柠檬变成柠檬水“。

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