S2, EP2 | Hong Mei - #OTW To Building Your Personal Brand

刘红梅（Law Hong Mei）是The Olive Tree的创始人。她在41岁时开始了她的创业旅程。虽然在四十多岁才开始创业，但她在Triumph International和Levi Strauss的工作经验为她的创业奠定了坚实的基础。从去年开始，她在小红书、TikTok和Instagram上记录她的故事并分享她的知识，在短短15个月内就在小红书吸引了1.6万粉丝。

在本期播客中，我们将与红梅讨论她如何打造个人品牌。红梅将分享她从Levi’s到创业的转变过程，通过小红书建立个人品牌的经验，与不同世代共鸣的方法，以及在社交媒体快速变化中保持品牌真实性的策略。她还会谈到在建立品牌过程中所犯的错误和收获的经验，给年轻人的建议，以及个人品牌对她领导风格和公司文化的影响。

Hong Mei is the founder of The Olive Tree. She started her entrepreneurial journey when she was 41. Although she began her business in her forties, her vast experience in corporate roles at Triumph International and Levi Strauss provided her with a strong foundation to manage her business. Since last year, she has been recording her stories and sharing her knowledge on Xiao Hong Shu, TikTok, and Instagram, and has managed to gain an impressive 16k followers on Xiao Hong Shu within 15 months.

In this podcast episode, we'll dive into how Hong Mei crafted her personal brand. Hong Mei will share her journey from Levi's to entrepreneurship, her insights on building a strong personal brand on platforms like Xiao Hong Shu, tips for connecting with different generations, and strategies for keeping her brand genuine amidst the ever-evolving landscape of social media. She'll also open up about the hiccups she encountered along the way and the valuable lessons she learned, offer some friendly advice for young professionals looking to do the same, and discuss how her personal brand influences her leadership style and shapes the culture at The Olive Tree.​ 

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