Screen Wars

Michael Beach

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MARKETING

Learn from the experts on the latest developments, trends, and challenges across the Convergent TV Space!Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

30/08/2023

51. Needham & Company’s Laura Martin on the Keys to Value In the TV Market

Laura Martin, Senior Entertainment & Internet Analyst at Needham & Company, joins Michael Beach to discuss the latest bull and bear cases in the TV sector and how networks are balancing profitability with the shift towards streaming. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

23 min
23/08/2023

50. Streaming Evolution: Loop Media’s Bob Gruters on Bringing TV Everywhere

Bob Gruters, Chief Revenue Officer of Loop Media, joins Michael Beach to discuss the massive upside of streaming and impact of contextual relevancy for retailers, their customers, and their advertising partners.Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

20 min
09/08/2023

49. IRIS.TV’s Field Garthwaite on the Power of Contextual Targeting

Field Garthwaite, Co-Founder, and CEO of IRIS.TV, joins Michael Beach to discuss the power of contextual targeting, and how publishers with high value inventory can use video-level data to improve performance and justify higher CPMs.Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

35 min
02/08/2023

48. Dallas Lawrence on The Future of Free Ad-Supported TV

Dallas Lawrence, Chief Strategy Officer of Telly, joins Michael Beach to discuss an innovative new offering in the free, ad-supported TV (FAST) space and the optimal value exchange between media companies, device manufacturers, and consumers.Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

22 min
20/07/2023

47. Decoding the Streaming Landscape: Insights from the Entertainment Strategy Guy

In this unique episode, Michael Beach is joined by the anonymous industry insider known as Entertainment Strategy Guy (ESG) to discuss how algorithms dictate streaming viewership, the evolution of streaming economics, and what content spend may look like going forward. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

40 min
28/06/2023

46. CIMM’s Jon Watts on The Measurement Dilemma

Jon Watts, Managing Director of CIMM joins Michael Beach to discuss the evolving TV and streaming landscape, measurement complexities, and potential measurement advancements through emerging technologies. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

37 min
07/06/2023

45. Frost Prioleau on Empowering Local Businesses with CTV

Frost Prioleau, CEO of Simpli.fi, joins Michael Beach to discuss the unique needs of local advertisers, the convergence of performance and branding in CTV, and the challenges of optimizing creative delivery and measurement. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

20 min
17/05/2023

44. Chris Wilson on Decoding Cross-Platform Video Measurement

Chris Wilson, CEO of HyphaMetrics, joins Michael Beach to discuss the need for a fresh approach in video measurement. They discuss the hurdles of local cross-platform planning, the implications of walled gardens, and the complexities surrounding fragmented media consumption. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

24 min

See All (51)

Creator

Michael Beach
Years Active

2021 - 2023
Episodes

51
Rating

Clean
Show Website

Screen Wars

Screen Wars

51. Needham & Company’s Laura Martin on the Keys to Value In the TV Market

50. Streaming Evolution: Loop Media’s Bob Gruters on Bringing TV Everywhere

49. IRIS.TV’s Field Garthwaite on the Power of Contextual Targeting

48. Dallas Lawrence on The Future of Free Ad-Supported TV

47. Decoding the Streaming Landscape: Insights from the Entertainment Strategy Guy

46. CIMM’s Jon Watts on The Measurement Dilemma

45. Frost Prioleau on Empowering Local Businesses with CTV

44. Chris Wilson on Decoding Cross-Platform Video Measurement

About

Information

Screen Wars

Episodes

51. Needham & Company’s Laura Martin on the Keys to Value In the TV Market

50. Streaming Evolution: Loop Media’s Bob Gruters on Bringing TV Everywhere

49. IRIS.TV’s Field Garthwaite on the Power of Contextual Targeting

48. Dallas Lawrence on The Future of Free Ad-Supported TV

47. Decoding the Streaming Landscape: Insights from the Entertainment Strategy Guy

46. CIMM’s Jon Watts on The Measurement Dilemma

45. Frost Prioleau on Empowering Local Businesses with CTV

44. Chris Wilson on Decoding Cross-Platform Video Measurement

About

Information