The Importance of a Successful Radio Website with Melissa Boswell Townsend

How important is your radio station website to what you do?  For so many, it’s still not a major concern.  Today, we’ll talk with Melissa Boswell Townsend, the owner and General Manager of Boswell Media in Kosciusko, MS. Born into radio, Melissa is a fourth-generation broadcaster, following her father, grandfather, and great-grandfather. A graduate of Mississippi State University, Melissa and her husband Drew have four children and a son-in-law.

Melissa shares the importance of a radio station website to a station's daily operations and discusses how Boswell Media's websites, BreezyNews.com and Kicks96News.com, have become essential elements of their business. She dives into the journey of starting their digital presence back in 2000, the significance of local content for driving traffic, and the creative ways they monetize their websites.

Additionally, Melissa provides actionable insights for radio professionals looking to successfully launch and maintain their station websites even with limited resources. The episode emphasizes the symbiotic relationship between radio content and a robust digital presence, affirming the necessity of adapting to digital trends for wider audience reach and increased revenue.

00:00 Introduction to the Importance of Radio Station Websites

00:08 Meet Melissa Boswell Townsend

03:48 Melissa's Background and Early Challenges

04:20 The Evolution of Boswell Media's Website

05:24 Content is King: Generating and Monetizing Website Traffic

07:06 Managing and Updating the Website

08:34 Building Trust and Gathering News

13:56 Advertising and Sponsorship Strategies

21:43 The Role of AI and Copyright Issues

22:51 The Critical Role of Websites in Modern Radio

24:14 Encouragement for Newcomers

30:24 Conclusion and Contact Information

As Melissa says during the episode, the best way to start is to provide great content for your local audience. Once you build the audience, the revenue will follow.

Need help getting off the ground with your radio station website? Reach out to us at https://www.skyrocketradio.com