The Ultimate Checklist for Rebranding Your Radio Station Online

Many radio stations across the country have rebranded this past week. Rebranding your radio station is always an exciting time, especially when it includes a format change. As radio professionals, we're often so focused on how the station sounds that we might overlook updating the logo in some places. Have you ever meticulously changed your logo everywhere you could think of, only to realize months later that you missed a spot?

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Let’s explore every possible place your new logo might appear online, so you don’t miss any. Full disclaimer: I used AI tools to help me generate this list and I’m not embarrassed to say that I missed a few in rebranding this podcast. Where to Update Your Logo Online 1. Website 2. Social Media Platforms 3. Podcast Platforms 4. Email Communications 5. Online Advertising 6. Mobile Applications 7. Online Directories and Review Sites 8. Third-Party Websites and Partnerships 9. Digital Documents and Presentations 10. Streaming and On-Demand Services 11. Merchandise Stores 12. Content Management Systems and Tools 13. Online Forums and Communities 14. Cloud Services and Collaboration Tools 15. Digital Signage and In-Store Displays Useful Tips - Some of these online locations might take a few days for the change to be visible, so be sure to check back with those. - Use tools like Brand24 or Mention to find where your old logo might still be appearing online. - Set up Google Alerts for your brand name to catch outdated references. Rebranding your radio station used to be for mainly for bumper stickers and ads that we placed around town. Today, you want that new logo to be everywhere your audience is online. By meticulously updating your online presence and paying attention to the details, you'll ensure a smooth transition that revitalizes your brand without confusing your loyal listeners. Need help with your radio station website? Visit https://www.skyrocketradio.com