061: March 2019 News Current Events & Controversy

Questions answered on this episode

• When multiple agencies handle one customer account, how does Google calculate/allocate ad spend for each to achieve partner status?
• About how long does it take your quality score to change once you make edits to the ad? I made a change on Friday and Saturday, and still some of my ads are not showing “due to low ad rank”
• How many Impressions with no clicks should we give a keyword before pausing or killing the keyword?
• Should you trust research & management websites that ask for your login credentials or account access?

Resources:

• Avg Position sunsetting: https://support.google.com/google-ads/answer/9263492
• Click Share coming to Search Campaigns: https://support.google.com/google-ads/answer/9181997
• Maximize conversion bid strategy for TrueView for Action: https://support.google.com/google-ads/answer/9238647
• Two new chart types in the Report Editor: https://support.google.com/google-ads/answer/9256505
• Google introduces 3 new features for responsive display ads: https://support.google.com/google-ads/answer/9260895
• Advertisers boycott youtube yet again, YouTube answers by removing comment sections of kids videos
  • https://www.nytimes.com/2019/02/20/technology/youtube-pedophiles.html
  • https://www.npr.org/2019/03/01/699282111/youtube-bans-comments-on-videos-deemed-vulnerable-to-pedophiles