Getting Results from Social Media

We get results from social media when we’re able to identify the result that we’re looking to get, and identify the messaging that we need to create to be able to get in front of these ideal prospects to have them raise their hands and express interest. When we do those things correctly, then you can get to the point where nearly everybody you talk to is actually qualified to do business with you.

David: Hi, and welcome back. In today’s episode, co host Jay McFarland and I will be discussing getting results from social media. Welcome back, Jay.

Jay: Hey, David. This is a big topic. Talk about opening a can of worms. It’s something everybody wants, and we talked, last podcast about learning online and what great resources there are.

This is a place where there may be such an overload of information and different ideas that I don’t know if you’re going to find the answer online. I really don’t.

David: You’ll find a lot of answers online. Yeah., Right? Whether or not it’s the answer you’re looking for, whether or not it’s the answer that solves your problem, that is the big question mark.

But I feel like this topic is so important because everyone’s on social media. Everyone’s trying to figure out what to do and how to do it. And the reason that I believe the word results is so important is that it narrows your focus. It forces you to think in terms of, okay, what is the result I even want to get here? What am I trying to do?

Because as we talked about in a previous podcast, you can go on social media and it’s nothing but distraction after distraction. And if you just turn it on and go in there without a really strong focus in terms of what you want to accomplish, what result you want to get, you’re not getting any sort of result, except you’re going to get pulled into other people’s experiences.

So from my standpoint, the first thing we need to do is to identify what is the result that I would like to get from social media? And then you can look at how much time that I spend on there is actually allocated to getting that result. That’ll tell you a lot right off the bat.

Jay: Yeah, and I think that there is a misguided focus that you need a large audience, right?

Like if I can get up to 10, 000 followers or whatever, that’s not true. it could be better to have a thousand dedicated followers who are potential clients than having a hundred thousand people who may just clog up your pipeline and who really never are going to be your clients.

David: Right. And if they’re not responding to what you do, if they’re not liking, if they’re not replying, then the algorithm says people aren’t interested in this. So you’re exactly right. If you just had the hundred people or so who are going to click today’s link on there. You’d be seeing everybody, everyone would be seeing your stuff. But of course it’s impossible to do that.

So you’re exactly right. It’s about saying, all right, well, how can I get to more of the right kind of people who resonate with the material that I’m putting out? And I am not speaking as an authority on social media. Okay. I want to be really clear about this. I’m not coming to you and saying, oh yes, I’m the guy for social media.

No, not saying that. However, what we have been able to do is to identify specific things that our clients have wanted to accomplish, and we’re very good at helping them accomplish it, once we decide exactly what those results are.

Jay: Yeah, I’ll tell you where we’re at right now in our company.

As you know, we offer Tax Services to a very specific group, so, I’ve told you in the past, we have spent two years identifying keywords for paid ads, and it’s been a constant process where we’re refining, I do the consultations, And so