Purpose 360

TruStory FM
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Purpose 360 Podcast

Business is an unlikely hero: a force for good working to solve society's most pressing challenges, while boosting bottom line. This is social purpose at work. And it's a dynamic journey. Purpose 360 is a masterclass in unlocking the power of social purpose to ignite business and social impact. Host Carol Cone brings decades of social impact expertise and a 360-degree view of integrating social purpose into an organization into unfiltered conversations that illuminate today's big challenges and bigger ideas.

  1. A Match Made from a Shared Vision with Whirlpool Foundation and The Washing Machine Project

    10 SEPT

    A Match Made from a Shared Vision with Whirlpool Foundation and The Washing Machine Project

    Sixty percent of the global population handwashes their clothing in rivers, streams, and buckets. While living and volunteering in a remote village in India, Nav Sawhney witnessed firsthand the immense burden this chore placed on women like his neighbor Divya. Determined to find a solution, Nav returned to the UK, founded The Washing Machine Project (TWMP), and created the manual "Divya" washing machine. However, TWMP faced challenges scaling its impact to reach more people who desperately needed it. Meanwhile, in the United States, the Whirlpool Foundation had developed a similar off-grid manual washing machine, recognizing that this same laborious task deepens social inequities and stunts personal advancement. With the vast resources of Whirlpool engineers, the Foundation was well-equipped to produce these machines yet struggled to find an effective distribution method. The subsequent, serendipitous collaboration between TWMP and the Whirlpool Foundation is yielding incredible impact at scale. We invited Nav Sawhney, Founder of TWMP, and Deb O'Connor, Managing Director of the Whirlpool Foundation, to speak about the origin of their "one plus one equals three" relationship, their human-centric approach to Whirlpool employee engagement, and the significant “unlock” their work together will have on women and girls worldwide, including Nav’s friend Divya and her family. Listen for insights on: The “Washing Divide” and its impact on inhibiting economic growth and social inequalityIntroducing employees to a social issue and inviting them to be part of the solutionBalancing empathy and action when working directly with beneficiariesResources + Links: Deb O’Connor’s LinkedInNav Sawhney’s LinkedInSustainable Brands: How Whirlpool, Washing Machine Project Are Bridging ‘the Global Washing Divide’Meet the Divya Washing Machine (00:00) - Welcome to Purpose 360 (00:13) - Whirlpool (02:02) - Meet Deb and Nav (04:51) - Washing Machine Project (05:48) - First Reaction (08:11) - Global Washing Divide (09:29) - Design (11:44) - The Name (15:44) - Kolams (16:46) - Insights to These Relationships (17:51) - Employee Involvement (19:00) - Committment (20:20) - Reception (22:34) - Number of Machines (23:42) - Purpose in an AI-Driven World (25:03) - Final Thoughts (26:49) - Wrap Up

    28 min
  2. Banking on a Sustainable Future with Walden Mutual Bank

    27 AUG

    Banking on a Sustainable Future with Walden Mutual Bank

    Every day, we make small decisions to lead more sustainable lives. These choices reflect a growing awareness of the impact humans have on the planet. Yet when it comes to banking, many overlook the influence our choice of financial institution can have on the environment and in our communities. Where we choose to save and invest our money can align with—or work against—our personal values. This is where Walden Mutual Bank comes in, offering an opportunity to make a more conscious and positive impact through everyday financial choices. Walden Mutual Bank is driven by a mission to support the sustainable growth of local communities. The bank offers consumer savings accounts, grow local accounts, and CDs which fund loans for local sustainable food, farm, and community businesses across New England and New York, enabling customers to contribute to a healthier, more resilient regional economy. We invited Charley Cummings, Founder and CEO of Walden Mutual Bank, to share his insights on building a reputable banking institution in a mutual structure and how it has successfully funded underrepresented borrowers—all while supporting a sustainable regional economy. Listen for insights on: How traditional business can implement a mutual structureHow this funding approach enables businesses with distinct ecological priorities to secure specialized loansServing underrepresented businesses and borrowersResources + Links: Charley Cummings’ LinkedInWalden Mutual BankUnderstanding What “Mutual” MeansPartner Story: A.R.C. Shellfish HatcheryPartner Story: Carl King, Vermont Natural Beef and Kingston Place (00:00) - Welcome to Purpose 360 (00:13) - Walden Mutual Bank with Charley Cummings (01:40) - Charley’s Background (05:29) - Investors (11:09) - Stories of Beneficiaries (16:49) - Risk and Relationships (21:09) - More Loan Data (23:06) - Depositors (25:24) - Long-Term Vision (28:18) - Customer Base (28:54) - The Banking Industry (30:38) - Last Thoughts (33:00) - Wrap Up

    35 min
  3. You’re Invited to the Greatest American Cleanup with Keep America Beautiful

    13 AUG

    You’re Invited to the Greatest American Cleanup with Keep America Beautiful

    In 2026—two years from now—the United States will celebrate its 250th birthday, making it the perfect time to show America some love by sprucing up neighborhoods across the country. Since 1953, the nonprofit Keep America Beautiful has been inspiring and working alongside people nationwide to beautify their communities. Keep America Beautiful is inviting everyone to join the Greatest American Cleanup. In addition to calling upon individuals, families, clubs, and community groups, Keep America Beautiful is rallying 25,000 local governments and leaders across the country to commit to a declaration of independence from litter, calling on everyone to plant trees, clean up litter, and improve recycling practices. Importantly, this effort transcends party lines, bringing people together in a time of political divisiveness to pursue a common goal. We invited Jennifer Lawson, President and CEO of Keep America Beautiful, to introduce the Greatest American Cleanup and share how the organization will inspire people to contribute to a cleaner, greener, and more beautiful country. Listen for insights on: How you can get involved in the Greatest American CleanupMaintaining relevance and impact as a nonprofit for 70+ yearsPositioning and leading an organization that transcends partisan dividesResources + Links: Jennifer Lawson’s LinkedInThe Greatest American CleanupMLK Community ImprovementKeep America Beautiful’s Do Beautiful Things Podcast (00:00) - Welcome to Purpose 360 (00:13) - Keep America Beautiful (03:15) - Jenny Lawson’s Back Story (04:55) - KAB’s Purpose and Legacy (05:56) - Misperceptions (07:46) - Vision (08:47) - Being Purple (10:20) - Getting Outside (11:49) - America’s 250th Birthday Plans (14:35) - Companies Involved (16:17) - MLK Corridors (18:02) - Overall Drivers (20:27) - Keeping It Relevant Over Time (24:24) - Looking Forward (25:22) - Action Steps (27:20) - AI and Purpose (27:59) - Last Thoughts (28:31) - Wrap Up

    30 min
  4. The New Face of Sports is Embracing Purpose

    30 JUL

    The New Face of Sports is Embracing Purpose

    The COVID-19 pandemic forced a reevaluation of many aspects of society, and the sports industry was no exception. Deemed "non-essential," professional sports and recreational activities ground to a halt — in one instance, in the middle of a professional game. This classification served as a wake-up call: if sports wanted to remain relevant, it would need to evolve and adapt. We invited Neill Duffy, Chief Executive & Founder at 17 Sport, the world’s first sports impact company operating at the intersection of sport, business, and purpose, to discuss this necessary evolution and how industry leaders have driven progress. Neill highlights the transformative potential of the sports industry, noting examples of how athletes, sporting goods companies, and events like the Olympics and Paralympics are driving social and environmental progress. From breaking barriers for underrepresented groups to incorporating sustainable practices at major events, the industry is showing that it can be a catalyst for positive change. Listen for insights on: Progress and impact from the International Olympic Committee’s Agenda 2020+5Sustainability planning ahead of the Paris OlympicsThe evolution of storytelling in sports activationSpecific examples of sporting events and companies embracing social and environmental strategiesResources + Links: Neill Duffy’s LinkedInLegacy Sport: How to Win at the Business of Sport in the Age of Social GoodAllianz MoveNowAthletes for GoodThe Ocean Race: Racing with PurposeAdidas Breaking Barriers (00:00) - Welcome to Purpose 360 (00:13) - 17 Sport • Neill Duffy (01:49) - Neill’s Background (03:35) - Why 17 Sport? (04:12) - Definition of Purpose (04:47) - Olympics (06:58) - Purpose and the IOC (11:53) - Accelerating the Shift (13:47) - Who’s Leading (15:49) - SuperBowl (20:26) - 17 Sports Initiatives (25:42) - The Athletes (28:04) - Behind the Athletes (29:51) - Lightning Round (31:38) - Last Thoughts (32:20) - Wrap Up

    34 min
  5. Making a Difference On and Off the Field with ESPN

    16 JUL

    Making a Difference On and Off the Field with ESPN

    Countries around the world are anticipating the start of the Paris Olympics, a celebration of the unifying power of sports. For many, an introduction to sports begins at a young age. From participating in a sport to watching games with family, sports plays a pivotal role in shaping youth, teaching invaluable life skills such as teamwork, leadership, and resilience and encouraging healthy lifestyles through active play. But unfortunately, children are dropping out of sports at alarming rates. Not only does this impact their lifelong health, but it influences whether children will grow up to become sports fans. We invited Kevin Martinez, Vice President of Corporate Citizenship at ESPN, to highlight programs central to ESPN’s mission to serve sport fans anytime, anywhere. Kevin discusses several of ESPN’s programs, including Don't Retire, Kid; Foundation V; and ESPN’s partnership with Special Olympics, and highlights ESPN’s aim to support and nurture both athletes and fans, reinforcing the idea that sports are for everyone. Listen for insights on: The business and community value of investing in sportsBusiness areas that corporate citizenship professionals need to be aware of to expand their impact and make the business case for social impactMaintaining connections and communication with other corporate citizenship professionals to drive greater overall impactResources + Links: Kevin Martinez’s LinkedInESPN x Special OlympicsV FoundationThe Emperor of All MaladiesDon’t Retire, Kid (00:00) - Welcome to Purpose 360 (00:13) - ESPN's Kevin Martinez (01:09) - Kevin’s Background (04:14) - Intuition (06:53) - Sports (08:06) - ESPN’s Purpose (09:30) - Programmatic Work (12:48) - Kids in Sports (16:40) - Equity in Sports (20:27) - Olympics (22:23) - Last Thoughts (25:03) - Purpose and AI (27:56) - Wrap Up

    29 min
  6. Mobilizing the Power of Purpose with StrawberryFrog

    2 JUL

    Mobilizing the Power of Purpose with StrawberryFrog

    What does purpose have to do with movements? StrawberryFrog, a movement marketing agency, were faced with this question when clients came to them with a purpose statement but were unsure how to activate it. This led to a pivotal realization: purpose activation is essentially a movement, where a group of people rally around a shared purpose to drive change. Inspired, StrawberryFrog decided to enter the purpose field, focusing on mobilizing employees and consumers around a purpose, in addition to conducting innovative research. Their primary research tool, the first-of-its-kind Purpose Power Index (PPI), empirically measures how well companies activate purpose at the core of their business. The PPI reveals key insights, from what drives purpose to how it enhances employee engagement and retention.  We invited Chip Walker, Head of Strategy, to share key insights from StrawberryFrog’s work and research with purpose, highlighting the transformative power of purpose and showing that, when companies move beyond merely defining their purpose to actively living it, they can ignite powerful internal and external change. Listen for insights on: The primary drivers of purposePurpose’s role on an employee’s hierarchy of needsKey purpose gaps at organizationsStrategies for measuring purpose internally and externallyResources + Links: StrawberryFrogPurpose Power IndexStrawberryFrog Case Studies (00:00) - Welcome to Purpose 360 (00:13) - StrawberryFrog (01:54) - Chip’s Background (04:11) - Movement Marketing (06:29) - Relationship with Work (06:49) - Favorite Client (09:58) - Purpose, Merger, and New Brand (11:58) - Internal Activation (16:02) - Purpose Power Index (21:12) - Metrics (24:45) - Purpose Gap (26:27) - Measurement (28:38) - Convincing the C-Suite (29:50) - Purpose in an AI World (31:42) - Last Word (33:40) - Wrap Up

    35 min
  7. Unlocking Workforce Neurodiversity with Ultranauts

    18 JUN

    Unlocking Workforce Neurodiversity with Ultranauts

    Even with a supportive family and access to quality education, opportunities for meaningful and inclusive work can be scarce for people with disabilities once they reach adulthood. The transition from school to the workforce is often overlooked, exposing a systemic failure to provide equal opportunities for all individuals, regardless of cognitive or physical ability.  Ultranauts, a company born from a recognition that cognitive diversity could lead to strategic business success, embodies the transformative power of leveraging neurodiversity in the workforce. The company’s approach defies conventional hiring practices by prioritizing abilities over society’s perceived limitations. By recognizing the unique talents inherent in neurodiverse individuals, Ultranauts not only addresses a glaring market gap and conducts a profitable technology company (with a Net Promoter Score of 100), but has also pioneered a model of inclusive employment for other companies to implement.  We invited Rajesh Anandan, Co-Founder of Ultranauts, to discuss the company’s founding and how its model has proven to be effective for both employees and customers, proving that inclusion isn't just a buzzword, but a strategic imperative for business success.  Listen for insights on: The business value of cognitive diversity in work teamsMisconceptions that burden neurodiverse adultsStrategies to drive greater inclusion between employees, regardless of cognitive diversity Resources + Links: Rajesh Anandan’s LinkedInAbout UltranautsUltranauts Case StudiesUniversal WorkplaceTeamX (00:00) - Welcome to Purpose 360 (00:13) - Ultranauts • Rajesh Anandan (02:21) - Meet Rajesh (09:10) - Mission (10:08) - What Is Neurodivergent? (11:20) - Hiring Using Cognitive Diversity (12:40) - Key Benefits (14:57) - Customers (16:47) - Why Hire Neurodivergent Persons? (18:23) - Universal Workplace (26:46) - Last Word (31:07) - Wrap Up

    33 min
  8. The Value of Values with Daniel Aronson

    4 JUN

    The Value of Values with Daniel Aronson

    Does acting on values hurt the bottom line? According to Daniel Aronson, Founder and CEO of Valutus, the answer is no—in fact, the converse is true. In his new book, The Value of Values, Daniel shows that making ethical choices can actually increase a company's profits and competitive advantage, often without much extra cost or risk. Using research and real-world examples, Daniel explains that the true business value of ethical actions—like taking strong steps to fight climate change, supporting job seekers, or creating an inclusive workplace—is higher than most people think. He finds that these actions can bring returns four to ten times greater than expected.  Daniel joins host Carol Cone to talk about The Value of Values and how the book can help business leaders improve profits, gain customers, and advance their careers by making ethical choices. This book is a valuable resource for anyone looking to lead with integrity in today’s business world.  Listen for insights on: Three primary perceived obstacles to investing in valuesQuantifying values-driven investments for customers, operations, risk reduction, and employeesSteps to take as a sustainability employee to bring concrete and relevant data to the CFO Resources + Links: Daniel Aronson’s LinkedInThe Value of ValuesCurated Valuation Resources for Purpose 360 Listeners OnlyValutus (00:00) - Welcome to Purpose 360 (00:13) - Value of Values Book with Daniel Aronson (01:43) - Daniel and Valutus (03:35) - Why Write It? (06:20) - Eureka Moment (07:39) - Showing There Was Value (09:25) - Submerged Value (11:19) - List of Submerged Values (13:37) - Proving the Submerged Value (14:36) - Financial Outcomes (17:01) - The Values Are Left Off Spreadsheets (19:07) - Why Quantify Values (20:36) - Daniel’s Favorite Case (23:56) - Response (24:43) - Making the Case for Values (27:17) - Optimism / Pessimism (29:08) - Last Thoughts (30:21) - Purpose and AI

    33 min
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About

Business is an unlikely hero: a force for good working to solve society's most pressing challenges, while boosting bottom line. This is social purpose at work. And it's a dynamic journey. Purpose 360 is a masterclass in unlocking the power of social purpose to ignite business and social impact. Host Carol Cone brings decades of social impact expertise and a 360-degree view of integrating social purpose into an organization into unfiltered conversations that illuminate today's big challenges and bigger ideas.

Information

  • Channel
    TruStory FM
  • Creator
    TruStory FM
  • Years Active
    2018 - 2024
  • Episodes
    182
  • Rating
    Clean
  • Copyright
    © TruStory FM
  • Show Website
    Purpose 360

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