Reimagine Motivation

What does the Rush album, “Exit, Stage Left” have to do with marketing and decision-making? In this episode, Brian takes his usual roundabout from a discussion about his lifelong obsession with bass playing to a confab about why some companies are trapped in the mindset that if they can just find the perfect marketing tool, they’ll be successful.

How many organizations go out and get the latest trendy and self-proclaimed innovative software only to find out it isn’t what they need, and it has added minimal to no additional value whatsoever? Companies must consider their own goals, abilities and situations when selecting the “perfect” tech stack.

Here are some complementary assets to help you on your journey of reimagining change management: 

• [E-book] In-the-Moment Marketing: Real-time insights and actions 
• [Whitepaper] Redefining Brand Performance for the 21st Century 
• Experience 2030: Discover how consumers, brands and technology will evolve through 2030. 

Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm.  

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• Visit sas.com/reimaginemarketingpodcast to learn more about our guests, upcoming episodes and more.  
• If you’d like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: reimaginemarketingpodcast@sas.com.  

About our host: 

Brian Alfond is a principal solutions architect in the SAS Global Customer Intelligence Practice. From his start creating marketing content, through managing international marketing teams, to becoming one of the leading marketing operations consultants in the world, Brian Alfond brings over 20 years of Marketing Experience to helping his customers solve all their Marketing business challenges. 

A natural problem-solver, Brian understands that all the technology in the world is not going to fix a broken process, nor unite disjointed teams. By uniting organization dynamics knowledge with strong process re-engineering skills, he partners with his customers to design elegant and efficient solutions to their complex issues. With this approach, he has helped transform the Marketing operations of customers ranging in size from small Mom and Pops to Fortune 100 companies. 

Brian has a Bachelor of Arts from the University of Massachusetts, is an accomplished musician, and a frustrated stand-up comedian.