Building Trust in Election Coverage by Prioritizing the Citizens’ Agenda

Lynn Walsh, Assistant Director of Trusting News, talks with Justin Blake, Executive Director of the Edelman Trust Institute, about the state of trust in the media during the 2024 U.S. election cycle. She lays out how journalists can build trust through transparency, engagement, and humility and how national media organizations should focus on providing people with content to help them make informed voting decisions. “[Newsrooms should] get on the record about their goals and mission with election coverage… If people see our coverage and they only see one story, how can we make sure they understand what our goals and mission are?” Lynn says.