Episode 175 - Evolution of Advertising

Advertising in the truck driver recruiting industry has evolved considerably over the past 10 years – and it’s about to make another shift. But if you're wondering why you keep getting the same results, or worse, your results are not as good as they used to be with the same or higher advertising budget, this podcast is for you.

Chad Hendricks, host of the Recruit and Retain Trucking Edition podcast and President of Driver Outcomes, discusses the evolution and how the advertising industry continues to fall short. He explains why we may be looking at the wrong metrics, and you will learn why and how to look at the right ones that will make a direct impact on your business.

If you're interested in trying something new, something that is quite literally changing the face of your industry, you won't want to miss this episode.

What you’ll learn in this episode:

• A brief history of recruitment advertising
• The state of recruitment advertising today
• The metrics for success you should be paying attention to
• How to change the state of recruitment advertising into something mutually beneficial

How to connect with Chad:

Chad Hendricks