Great Thinking: The Future of Advertising

Advertising Week
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Great Thinking: The Future of Advertising

Welcome to Great Thinking: The Future of Advertising, presented by the UK’s Department for Business and Trade, where leaders in the UK Advertising and Creative sectors discuss how they are navigating some of most important challenges brands are currently facing around the world.

Episodios

  1. 23/03/2023

    New Media Spaces for Advertising

    How brands can build value from being players in gaming, metaverse, VR and other alternative new media. Host Dino Myers-Lamptey in conversation with Jonny Shaw, CEO, VCCP+ and Mackenzie Jackson, Co-Founder Alliance Studios

    27 min

  2. 23/03/2023

    Tech-Driven Convergence

    Opportunities in advertising, fashion, gaming, entertainment, and sport, where creativity and strategic excellence can create new brand winners. Featuring Charli Cohen, Founder, RSTLS, Andy Cooper, Director, Draw & Code and host Dino Myers-Lamptey.

    32 min

  3. 16/03/2023

    Storytelling in the Metaverse

    The Metaverse offers us all new and unique tools for storytelling, shared experience and a new approach to the idea of presence. Featuring Yush Kalia, Sales & Marketing Director, Dimension Studio and Isabelle Quevilly, Director, Creative Shop UK at Meta with host Dino Myers-Lamptey.

    24 min

  4. 08/03/2023

    Understanding How Advertising Consumption is Changing

    Modern agencies are focusing on consumer behaviour, they’re studying where ad consumption is happening today, seeking to maximise opportunities for brands and clients. Featuring Nikkita Sidhu, Planning Director, Croud and Kate Wheaton, Head of Strategy, Relationship Design at Ogilvy with host Dino Myers-Lamptey.

    35 min
  • 4 episodios

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Welcome to Great Thinking: The Future of Advertising, presented by the UK’s Department for Business and Trade, where leaders in the UK Advertising and Creative sectors discuss how they are navigating some of most important challenges brands are currently facing around the world.

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