LEVEL UP: A Wedding Photography + Videography Podcast

Taylor Petrinovich & Kelley Gilster | The Level Up Co.
  • 0.0 (0)
  • ENTREPRENEURSHIP
  • EVERY TWO WEEKS

Ready to take your wedding photography or filmmaking business from mainstream to luxury? We are on a mission to equip YOU with the information and resources you need to scale your business into the premiere and luxury markets, where you can successfully 2-3x your prices.Every Tuesday we invite you to tune in on conversations with Kelley and Taylor, luxury wedding cinematographers and business coaches, as we teach you what we have learned over 22+ years of combined experience in the wedding industry.Learn the ins and outs of the luxury market, how to align your brand within it, and become fully prepared to take your business from mainstream to luxury. In a nutshell: this is the wedding filmmaking + photography podcast for creatives striving for MORE in their businesses.The wedding industry can be a challenging place to build a career, and we are here to help.https://thelevelupco.com/

  1. 1 DAY AGO

    Lies We Told Ourselves

    For years, we told ourselves lies about our businesses. Lies that kept us playing small, holding us back, and making us think success looked one certain way. We thought we had to shoot destination weddings to “arrive.” We thought buying the newest gear would finally level us up. We thought charging higher prices would mean more difficult clients. None of that was true. The truth is, you don’t need to chase every shiny object to succeed. You don’t need to go viral on Instagram or say yes to every opportunity that crosses your path. You need clarity, strategy, and the courage to stop letting fear make decisions for you. Once we realized that, our businesses and our mindsets shifted in ways we never thought possible. You are capable of building a profitable, fulfilling business right where you are. You don’t need to wait for permission, and you don’t need to be anyone other than yourself to do it. No more comparing your path to someone else’s.  No more hiding behind fear.  No more believing the lies that hold you back. It’s time to rewrite the story of what success can look like in your wedding business. 00:00 – 02:30 | Intro, Wedding Season Updates, and Destination Work 02:30 – 07:00 | Lie #1: You Have to Do Destination Weddings to Be Successful 07:00 – 12:30 | Lie #2: Buying New Gear Will Grow Your Business 12:30 – 16:30 | Lie #3: Higher-Paying Clients Are More Difficult 16:30 – 22:30 | Lie #4: Pay-to-Play Opportunities Are a Bad Thing 22:30 – 25:30 | Lie #5: Instagram is About Going Viral and Followers 25:30 – 28:00 | Closing Thoughts and Pep Talk for Creatives The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

    28 min

  2. 9 SEPT

    Seven Strategies You Need to Succeed in the Luxury Wedding Market

    You can have all the talent in the world, but if your business strategy doesn’t match the level of clients you want to attract, you’ll stay stuck exactly where you are. The luxury market plays by a different set of rules, and once you learn to recognize them and align your brand, pricing, and portfolio accordingly, everything changes. In this episode we’re pulling back the curtain on what it really takes to grow a profitable, sustainable business in today’s wedding industry. We’re talking about the mindset shifts that matter, the strategies that actually move the needle, and the difference between creatives who stay stuck and those who rise to the top. You are capable of breaking into luxury and building a business that excites you, inspires you, and provides the income you want for your life. The only question is — are you ready to get serious about your strategy? 00:00 – 07:30 | Destination Weddings, Pricing Transparency, and Setting Income Goals 07:30 – 12:30 | Understanding the Luxury Market and Recognizing Luxury Events 12:30 – 17:30 | Building a Strong Brand and Leveraging Social Media the Luxury Way 17:30 – 24:00 | Pricing, Proposals, and Refining Your Portfolio 24:00 – 31:30 | Mastermind Program, Mentorship, and Student Success Stories 31:30 – 38:00 | Planner Relationships, Booking Process, and Etiquette in the Luxury Market 38:00 – 47:45 | Opportunities, Wedding Day Execution, and The Importance of Strategy The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

    48 min

  3. 2 SEPT

    Why Discipline Beats Talent Every Time

    Discipline turns average into unstoppable. Distraction turns talent into wasted potential. Too many photographers and filmmakers are chasing every shiny object, trying to be everything to everyone, and spreading themselves too thin. The truth is, you don’t need to do it all. You need focus. When you stop diluting your energy and start showing up with clarity, consistency, and discipline, everything changes. The creatives who win aren’t always the most talented, they’re the ones who stay committed, focused, and consistent long after others get distracted. That’s what sets apart the artists stuck in the mainstream market from the ones thriving at the luxury level. You are capable of building a brand that attracts dream clients, commands higher prices, and creates loyalty through trust. But only if you choose to stop chasing every bubble in sight and start directing your energy where it matters most. No more shiny object syndrome.No more distraction.No more dilution. It’s time to focus, to stay consistent, and to outpace talent with discipline. 00:00 – 03:30 | Talent vs. Skill and the Balance of Art + Business 03:30 – 07:30 | Why Focus Matters More Than Being Everywhere 07:30 – 11:30 | The Danger of Dilution and Shiny Object Syndrome 11:30 – 15:30 | Consistency, Artistic Style, and Building Trust 15:30 – 21:00 | Staying Focused on Platforms and Relationships That Matter21:00 – 26:30 | Hard Work, Discipline, and Outpacing Talent The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

    28 min

  4. 26 AUG

    How Becoming Obsessed With Your Business Unlocks Your Full Potential

    So many of us are playing it safe in our businesses. We set small goals we know we can hit because the thought of failing feels terrifying. But the truth is, that fear is keeping you stuck and holding you back from everything you’re capable of. The moment you give yourself permission to dream bigger, go after something greater, and get obsessed with reaching your full potential, everything changes. In this episode, we’re talking about what it really means to become obsessed with your business, how to tie that obsession to your bigger life goals, and the mindset shifts that will push you out of comfort and into growth. You’ll learn why obsession isn’t selfish, how to avoid burnout by finding your “why,” and the daily habits that separate those stuck in the mainstream market from those thriving at the luxury level. If you’ve ever looked at other photographers and filmmakers landing dream clients and thought, “that could never be me” this conversation will flip that belief on its head. You’re capable of so much more than you think, and all it takes is deciding to go for it. Timestamps 00:00 – 02:00 | Opening & Recent Weddings 02:00 – 05:30 | The Concept of Obsession 05:30 – 09:40 | Taylor’s Story & Five-Year Goal 09:40 – 14:15 | Why Obsession Needs a ‘Why’ 14:15 – 18:10 | Signs You’re Not Obsessed Enough 18:10 – 23:15 | Measuring Obsession & Healthy Practices 23:15 – 26:00 | Building Skills & Continuous Growth 26:00 – 27:20 | Closing & Free Class Invitation Register for our FREE workshop, Referrals on Repeat, happening Wednesday August 27th https://thelevelupco.com/referrals-on-repeat The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

    27 min

  5. 21 AUG · BONUS

    How To Get Referrals On Repeat

    You're invited to class next week! Register for Referrals on Repeat through the link below. https://thelevelupco.com/referrals-on-repeat Most wedding photographers and filmmakers are told to do it all: post constantly on Instagram, invest in expensive ads, keep up with SEO, and pray the inquiries roll in. But here’s the truth: the most powerful (and profitable) marketing strategy in the wedding industry has been sitting right under your nose the entire time. NEXT WEEK, UNLOCK THE #1 MARKETING STRATEGY FOR WEDDING PHOTOGRAPHERS + FILMMAKERS Free training on Wednesday, August 27 at 10am PT / 1pm ET You don’t need a massive following, a huge ad budget, or endless hours creating reels. You need a referral system that works. That’s exactly what you’ll get inside Referrals on Repeat.The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

    6 min

  6. 19 AUG

    Breathing New Life Into Your Brand

    In this episode, we’re diving into what it really looks like to step into a new era of your business. Not just a new logo or fresh colors, but a true refresh that reflects who you are now, not who you were when you started. Because the reality is, you’ve grown. Your work is stronger, your vision is clearer, and it might be time for your brand to catch up. We talk about the signs it’s time for a change, the mindset shifts that come with letting go of what used to work, and how an intentional brand experience can create real alignment between you and the clients you want to serve. If you’ve ever felt like your brand doesn’t quite match the quality of your work, this episode is your reminder that a refresh isn’t just about aesthetics. It’s about stepping fully into the version of your business that’s ready for more. You don’t need permission to evolve. And you don’t have to figure it out alone. Let this be the nudge to take up space, refine your presence, and create a brand that opens the door to the opportunities you’ve been waiting for. Your next level is waiting. [00:00 – 02:26] Welcome Back and Refresh Talk [02:27 – 05:21] Why Brand Alignment Matters More Than Ever [05:22 – 09:05] Recognizing When It’s Time for a Rebrand [09:06 – 15:04] The Power of Knowing Your Ideal Client [15:05 – 20:19] How Much Should a Rebrand Cost? [20:20 – 30:24] Building a Brand That Matches Your Next Level [30:25 – End] Launch Strategy, Visibility, and Template Support The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

    34 min

  7. 12 AUG

    How to Use a Marketing Sprint to Attract Dream Clients Fast

    Marketing doesn’t have to be complicated. Sometimes, all it takes is one intentional sprint to boost your visibility, reignite momentum, and get in front of the people you actually want to work with. In this episode, we’re breaking down what a marketing sprint really is, how to use it when things feel slow or stagnant, and the specific mindset that makes this strategy work without burning out or spiraling into algorithm anxiety. If you’ve ever felt like you're posting just to post or crossing your fingers that the right clients magically find you, this is your reminder that visibility is something you can create. You don’t have to wait for permission. You don’t have to have it all figured out. You just have to start. Because momentum builds when you do. And the fastest way to get in front of new clients, build brand awareness, and spark real conversations isn’t through guesswork—it’s through consistency, clarity, and a focused plan that actually meets your business where it is now. Ready to see what’s possible when you stop winging it and start showing up with intention? Let’s sprint. 🏁 Timestamps: [00:00 – 02:26] Welcome Back and Post-Summer Updates [02:27 – 05:21] What is a Marketing Sprint and Why It Works [05:22 – 09:05] When to Use a Marketing Sprint [09:06 – 15:04] Core Strategies for Sprint Success [15:05 – 20:19] Advanced Tactics for Visibility [20:20 – 30:24] Consistency, Tracking, and Overcoming Algorithm Anxiety[30:25 – End] Mastermind Invitation and Community Power The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

    40 min

  8. 5 AUG

    The One Wedding That Changed Everything

    We all have that one moment that shifts everything. The opportunity that changes how we see ourselves, our business, and what’s really possible. In this episode, we’re talking about the wedding that changed everything for us—how we got in the room, what led to that booking, and what it unlocked on the other side. If you’ve been feeling like you’re just one connection, one planner, or one portfolio piece away from stepping into a new level, this episode is going to speak straight to you. Because the truth is, those game-changing weddings don’t just happen—they happen when preparation meets opportunity. We’re pulling back the curtain on what we wish more filmmakers and photographers knew about entering the luxury market. It's not about luck. It’s about readiness, positioning, and having the courage to show up like you're already in the room. You’re capable of more than you think. You just have to start showing up like it. Timestamps: [00:00 – 01:20] The One Wedding That Changes Everything [01:21 – 03:24] Opportunity Only Matters If You’re Prepared [03:25 – 05:46] Why One Great Wedding Can Redefine Your Brand [05:47 – 08:07] Planner Trust and the Real Way Into the Luxury Market [08:08 – 13:00] Behind the Scenes of Two Career-Defining Weddings [13:01 – 17:41] How Strategic Preparation Can Open Luxury-Level Doors The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway. The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/

    18 min
See All (226)

About

Ready to take your wedding photography or filmmaking business from mainstream to luxury? We are on a mission to equip YOU with the information and resources you need to scale your business into the premiere and luxury markets, where you can successfully 2-3x your prices.Every Tuesday we invite you to tune in on conversations with Kelley and Taylor, luxury wedding cinematographers and business coaches, as we teach you what we have learned over 22+ years of combined experience in the wedding industry.Learn the ins and outs of the luxury market, how to align your brand within it, and become fully prepared to take your business from mainstream to luxury. In a nutshell: this is the wedding filmmaking + photography podcast for creatives striving for MORE in their businesses.The wedding industry can be a challenging place to build a career, and we are here to help.https://thelevelupco.com/

Information

You Might Also Like