The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Leveraging new media to generate visibility, leads, & revenue -- Steve Olsher // Podcast Magazine
Ben and Steve discuss the pod-fade, different ways of monetizing content even offline, and the value of consistency, staying the course, and having a clarity of the bigger vision that your podcasting endeavor is supporting.
Profiting from podcast -- Steve Olsher // Podcast Magazine
Ben and Steve talk about becoming the hub of the wheel in building influence, finding the gatekeepers within the vertical you operate in and understanding how you can reinforce your expertise by connecting and offering added value through your own unique framework.
How to become an 'Icon' in your niche -- Steve Olsher // Podcast Magazine
Ben and Steve discuss the importance of having a clear path to revenue as a brand and business, taking advantage of the captive audience, and the new media trifecta.
How marketing automation platforms impact revenue -- Kristina Alexandra // Pareto Pi Consulting
Ben and Kristina discuss where to derive the most value out of marketing automation, the implementation of the platform, and having a true understanding of what you are trying to accomplish with your marketing efforts.
Why marketing implementations fail -- Kristina Alexandra // Pareto Pi Consulting
Ben and Kristina discuss the value of understanding the value of where you’re at and the trajectory and growth ceiling of your business model in figuring out your marketing stack.
Manufacturing Industry Strategies & Channel Mix -- Jeff White // Kula Partners
Today we discuss the marketing channel mix for manufacturing companies with Jeff White, Co-founder and Principal at Kula Partners.