753 episodios

The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

MarTech Podcast // Marketing + Technology = Business Growth benjshap LLC

    • Marketing

The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

    Leveraging new media to generate visibility, leads, & revenue -- Steve Olsher // Podcast Magazine

    Leveraging new media to generate visibility, leads, & revenue -- Steve Olsher // Podcast Magazine

    Ben and Steve discuss the pod-fade, different ways of monetizing content even offline, and the value of consistency, staying the course, and having a clarity of the bigger vision that your podcasting endeavor is supporting.

    • 17 min
    Profiting from podcast -- Steve Olsher // Podcast Magazine

    Profiting from podcast -- Steve Olsher // Podcast Magazine

    Ben and Steve talk about becoming the hub of the wheel in building influence, finding the gatekeepers within the vertical you operate in and understanding how you can reinforce your expertise by connecting and offering added value through your own unique framework.

    • 15 min
    How to become an 'Icon' in your niche -- Steve Olsher // Podcast Magazine

    How to become an 'Icon' in your niche -- Steve Olsher // Podcast Magazine

    Ben and Steve discuss the importance of having a clear path to revenue as a brand and business, taking advantage of the captive audience, and the new media trifecta.

    • 15 min
    How marketing automation platforms impact revenue -- Kristina Alexandra // Pareto Pi Consulting

    How marketing automation platforms impact revenue -- Kristina Alexandra // Pareto Pi Consulting

    Ben and Kristina discuss where to derive the most value out of marketing automation, the implementation of the platform, and having a true understanding of what you are trying to accomplish with your marketing efforts.

    • 15 min
    Why marketing implementations fail -- Kristina Alexandra // Pareto Pi Consulting

    Why marketing implementations fail -- Kristina Alexandra // Pareto Pi Consulting

    Ben and Kristina discuss the value of understanding the value of where you’re at and the trajectory and growth ceiling of your business model in figuring out your marketing stack.

    • 16 min
    Manufacturing Industry Strategies & Channel Mix -- Jeff White // Kula Partners

    Manufacturing Industry Strategies & Channel Mix -- Jeff White // Kula Partners

    Today we discuss the marketing channel mix for manufacturing companies with Jeff White, Co-founder and Principal at Kula Partners.

    • 21 min

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