Marketing Podcasts

•

Canal • 4 programas

Marketing

Marketing

Cada día
Marketing

Marketing

Cada día
Administración

Administración

28/03/2024
Marketing

Marketing

Cada día

10 jul

What's more important in the AI era: trust, traffic, or personalization?

AI is reshaping how websites build trust and drive conversions. Anda Gansca, Co-Founder and CEO of Knotch, builds AI-powered content intelligence that shows how digital content influences buyers across the path to purchase. We debate whether personalization, trust, or traffic matters most as AI reduces website visits, why LLM-driven personalization risks repeating the "creepy factor" of early automation, and why human judgment still determines whether personalization builds trust or breaks it. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
22 jun

Why great marketing is like baking Cookies

Personalization at scale remains one of marketing's biggest technical challenges. Amanda Cole, Chief Marketing Officer at Bloomreach, brings over 15 years of SaaS marketing experience and expertise in AI-powered ecommerce platforms. Cole discusses how AI has evolved beyond buzzword status to become fundamental marketing infrastructure, comparing effective personalization strategies to precision baking where timing and ingredient ratios determine success. She outlines practical frameworks for unifying customer and product data across marketing channels and explains how real-time individualization drives measurable commerce growth. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
9 mar

SEO Under Siege: 2025’s Collapse of Google Traffic

Organic traffic dropped 40% in 2025 as AI search reshapes discovery. Malte Landwehr, CMO and Chief Product Officer at Peak AI, brings enterprise experience from Idealo (Europe's largest price comparison site) and deep insights from reverse-engineering ChatGPT's shopping functionality. The discussion covers grounding optimization strategies that influence AI model source selection, measurement frameworks replacing click-based attribution with self-reported data and visibility tracking, and multi-platform authority building across Reddit, YouTube, and third-party sources that AI models consistently cite for commercial queries. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
19/03/2024

How AI is driving the evolution of data analytics

Dr. Joseph Cazier, Clinical Professor and Associate Director of the Centre for AI and Data Analytics at Arizona State University, delves into AI and data analytics in higher education. As generative AI becomes more accessible, it is enabling organizations of all sizes to harness the power of data like never before. This shift has leveled the playing field, providing smaller and midsize firms with access to the same datasets as larger organizations. Today, Dr. Cazier discusses how AI is driving the evolution of data analytics. Connect With: Dr. Joseph Cazier: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDiedre Downing: Website // LinkedIn // Twitter
28/03/2024

Personalizing Employee Relationships with AI

Carolyn Clark, Vice President of Employee Experience Strategy at Simpplr, discusses AI in employee engagement. Forward-thinking businesses recognize internal communications as a key strategic asset, acknowledging its role in fostering retention, revenue growth, and heightened productivity. Yet, quantifying the direct influence of communication initiatives on business results poses a challenge. Today, Carolyn shares her insights on measuring the impact of internal comms on employee engagement. Connect With: Carolyn Clark: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter
22/02/2024

Life working in Learning and Development

Maria Laws, Director of Learning Experience Design at Ahura AI Inc., explores the future of learning and development in the AI era. With generative AI's continuous evolution, there is an increasing need for individuals to expand their skill sets proactively. Ahura AI has positioned itself as a lifelong learning partner, offering personalized guidance, insights, and tools to thrive in an era demanding adaptability and continuous skill development. Today, Maria discusses the future of learning and development in the era of AI. Connect With: Maria Laws: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter
29 abr

If SEO is actually dying, what should marketers stop doing today?

SEO's declining effectiveness demands new customer acquisition strategies. Ruth Zive, Chief Marketing Officer at Voices, shares how voice-first technology is reshaping brand engagement for enterprise clients like Microsoft and BMW. She outlines tactical approaches for transitioning from search-dependent marketing to direct customer outreach and voice-powered brand experiences. The discussion covers practical frameworks for reducing AI-generated strategy bloat while accelerating go-to-market execution. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
22 ene

Will traditional SEO tracking tools be replaced by AI visibility tracking tools?

Enterprise SEO teams are measuring AI visibility without conversion attribution. Eli Schwartz, growth advisor who's driven millions in organic revenue for Tinder, Coinbase, and LinkedIn, explains why visibility tracking mirrors ineffective rank tracking from a decade ago. He outlines his first-click attribution framework for demonstrating SEO's $200M revenue impact, the holistic marketing integration strategy that positions SEO alongside brand and paid channels, and his evidence-based approach to sustainable organic growth over AI visibility metrics. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
23 jun

Stop obsessing over this marketing metric

Marketing teams obsess over vanity metrics instead of customer happiness. Amanda Cole, CMO of Bloomreach, explains why effective marketing strategy mirrors baking perfect cookies. She outlines how AI-powered personalization platforms unify customer and product data for real-time individualized experiences. Cole also discusses moving beyond "AI marketing" buzzwords to focus on embedded intelligence that drives actual business outcomes. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
16 ene

One word that best describes Reddit’s role in AI discovery

86% of AI citations come from sources brands already control, yet Reddit dominates AI discovery responses. Danny Kirk, founder of ReddiReach, has helped 500 brands navigate Reddit ethically while building a $2 million agency focused on turning Reddit from liability into AI search advantage. The discussion covers the strategic shift from 80% to 20% Reddit citations in AI responses, enterprise reputation management frameworks for community-driven platforms, and tactical approaches for leveraging organic Reddit engagement over traditional paid advertising in the age of AI-powered search discovery. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A series of podcasts for marketers that cover marketing technology, search engine optimization, content marketing, and more...

Sitio web

Marketing Podcasts

Top programas

What's more important in the AI era: trust, traffic, or personalization?

Why great marketing is like baking Cookies

SEO Under Siege: 2025’s Collapse of Google Traffic

How AI is driving the evolution of data analytics

Personalizing Employee Relationships with AI

Life working in Learning and Development

If SEO is actually dying, what should marketers stop doing today?

Will traditional SEO tracking tools be replaced by AI visibility tracking tools?

Stop obsessing over this marketing metric

One word that best describes Reddit’s role in AI discovery

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