NBN49 You Have To Decide What You Want To Be Known For with Guy Kawasaki

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Guy Kawasaki is the chief evangelist ofCanva, an online graphic design tool. He was an advisor to the Motorola business unit of Google and the chief evangelist of Apple. Guy is also the author of APE: Author, Publisher, Entrepreneur , What the Plus! Google+ for the Rest of Us,Enchantment: The Art of Changing Hearts, Minds, and Actions, The Art of the Start and eight other books. His latest book is, The Art of Social Media: Power Tips for Power Users, which he co-wrote with Peg Fizpatrick.

Talking about social media, event management and publishing

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Listen to episode 49 in iTunes or Stitcher.

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FEATURED LISTENER: Nicholas Young. Say hello on Twitter @nicholaswyoung.

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Guy Kawasaki begins by talking about his work with Canva.

Peg Fitzpatrick and Guy are like characters from “24”.

The Art of Social Media: Power Tips for Power Users

Self-proclaimed social media experts.

Check LinkedIn Recommendations and Twitter Lists of social media consultants before engaging (or ask me).

Guy speaks 50 – 75 times a year.

We discuss the need for an assigned person to run social media at conferences and events.

A big mistake is not posting enough to social media.

If you’re not pissing off a few people on social media, you’re just not using it right.

My CRM tool is “work your ass off.”

Guy uses social media as a marketing tool. He’s not using it to make friend