PR Wars Podcast: PR intern success

The life of an intern. It's tough to get that spot in the agency. When you do, what does success look like for both you and the agency? On today's PR Wars podcast, we talk with Kaci Pollack, Talent and Culture Manager for See.Spark.Go.

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Show open: “We want the truth.” “We want the truth.” “We want the truth.” “I have news for everybody. Get over it.”

Announcer
It’s time. Welcome to PR Wars coming at you live from Atlanta, Georgia. Now, here is your host… Chris Shigas.

Chris Shigas
Hello, everyone, and welcome to PR wars. I'm Chris Shigas. Hey, the life of an intern. It's tough to get that spot in the agency. And when you do you expect to learn. And it's got to be more than getting someone coffee. And on the agency side, what should you expect intern to do for a client? Today on PR wars, fellow communications stalwart Brad Grantham and I talk with the talent and culture manager for See.Spark.Go. It's a public relations agency with offices in Atlanta, Athens, Georgia and Nashville, Tennessee. Kaci Pollack, thank you so much for joining PR wars today.

Kaci Pollack
Yeah, so excited to be here. Thanks for having me.

Chris Shigas
internships, we're talking about interns. And it is tough for someone to break into the public relations agency. So what are some of your few basic tips to help someone say, hey, you gotta get your start somewhere. This is how you do it.

Kaci Pollack
Oh, really? Well, I'm super excited to be talking about internships today. Because that's sort of my bread and butter. It's the thing I'm most passionate about. And I love helping students how they can find a great experience and an internship, I would say my biggest tip to any student or recent college graduate, that's looking to kind of break in to the PR agency world with internships is to figure out what is unique about that agency, or that company, see where it aligns with your own passions and unique skills, and then merge them together. So an example I like to use is kind of, we have a student this semester, who she's a recent college graduate, and she's really passionate about the food industry, right? Well, we have food industry clients, and so she was able to in her interview, and in her application materials, show off her passion and her experience with the food industry. And that that for us was okay, that's a need we have, and she's able to fill it. So I like to tell students to find the need and fill it figure out how you can bring your passion, your skills, your unique experiences to the table and show those off and kind of do your own personal PR to tell that agency or company why they need to hire you,

Chris Shigas
right. So even if that person doesn't have professional experience within that industry, they're just perhaps a student, right, just for having that interest alone, that could help make them a good fit within the vertical industries of your clients.

Kaci Pollack
Totally. Absolutely. I totally agree. And I think that that's actually really important because an internship, we're looking for students who are super motivated to come to work and to show up and you know, they're doing an atwill, right, this is not their full time employment job. So