Why Communications Strategy is NASA’s Secret Weapon

We want to hear from you https://podcast.storiesandstrategies.ca/survey

Why is strategic communications so important to NASA? And what strategies do they use? What audiences do they target?

Brittany Brown of NASA shares how NASA tailors messages for different audiences - ranging from super fans to untapped communities and stakeholders. She shares insights into memorable campaigns, including the Apollo 11 moon landing and the Parker Solar Probe.  

Listen For
 5:21 Segmenting NASA's Audiences
9:38 Making Complex Science Relatable
11:02 Collaborating with Partners - There's Space for Everybody
21:30 Answer to Last Episode’s Question From Guest Arik Karani  

Guest: Brittany Brown
NASA Contact | Website | X | LinkedIn | Instagram | YouTube 

Rate this podcast with just one click 

Stories and Strategies Website

Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.

Apply to be a guest on the podcast

Connect with us

LinkedIn | X | Instagram | You Tube | Facebook | Threads

Request a transcript of this episode

Support the show