012 - Lori Sussle Bonanni

In this episode of Hives + Vibes + Tribes, I am speaking with Lori Sussle Bonanni.

Lori Sussle Bonanni is the founder of elssus, LLC, a multi-disciplined communications consulting firm. Lori builds and grows companies’ reputations thereby increasing awareness, business results and credibility. Think of her as a nontraditional publicist for companies as early as startups and as established as Global 500s.

While working at multinational agencies and media companies, she always found herself working at the in-house startup and/or on the team breaking down silos.This dynamic helped fuel her entrepreneurial spirit, creating the perfect foundation for the launch of elssus.

This adventure loving human was candid and honest about how her experience working at media giant NBC is an example of how the workplace culture can vary from division to division and its not always the way we see it splashed in the headlines. And when she told the story of her solo sabbatical to 6 South American countries, I could help but be just a bit envious of her having chucked everything to follow a dream.