Behind the Memes with @NolitaDirtbag

Alex Hartman is the mind behind Nolita Dirtbag, a “niché and nouveau riche” meme page covering greater-downtown Manhattan (and sometimes Brooklyn). We chat about spending $180 before 11AM on “day in the life” videos, Dirtbag messaging hierarchies, why you shouldn’t put the place of your employment in your IG bio, bringing showmanship back to restaurants, being in a room full of Nolita Dirtbag reply guys, and “what makes you confident?”

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