Big Picture Medicine

Mustafa Sultan, MD
  • 5.0 (1)
  • MEDICINE
  • UPDATED WEEKLY
Big Picture Medicine

The health entrepreneurship podcast — focusing on big picture stuff. Interviews with health/biotech entrepreneurs and leaders having impact at scale. Health stuff a techbro/sis would find interesting. Think health meets the Tim Ferriss Show. Get in touch: pod@musty.io

  1. 1 JAN

    #134 Sean Duffy, Omada Health ($1bn+ Valuation)

    According to Business Insider, Omada Health has quietly filed its S-1 to prepare for an IPO. Here's how Sean Duffy (CEO & Co-founder) built it. 0:00 Intro 0:17 Signing first customer 1:51 How to have good ideas in healthcare 4:00 Why metabolic health is a hard area to innovate in 5:18 What the MVP product looked like 11:16 Sean's secret tactics 14:55 Operational innovation as a differentiator 20:19 The Omada playbook — is it repeatable? 25:31 What boss moves have you made Sean? 29:37 The difference between good and great 32:29 Sean's best tip on selling in enterprise healthcare 33:35 Sean's advice to himself Links Omada Health: https://www.omadahealth.com Dr Mustafa Sultan: ⁠⁠https://www.musty.io⁠

    35 min

  2. 27/10/2024

    #133 A New Radiology Foundation Model ($160M Raised) — Harrison.ai CEO, Dr Aengus Tran

    Dr Aengus Tran is the CEO of Harrison.ai — an Australian radiology AI startup who have raised $160M. Harrison.ai just released their radiology foundation model, Harrison.rad.1. And it's really good. 0:00 Intro 2:25 I'm glad I didn't found my startup in the US 4:21 Partnering with a clinical operator is key 7:28 Scrappy stories from the early days 11:17 Where human radiologists outperform AI (zero-shot learning) 17:23 Big bets on the future of radiology 21:18 What happens when GPT-8 arrives? 25:29 How can AI reach suprahuman radiology performance? 28:58 What boss moves did you make? Links Harrison.ai: ⁠https://harrison.ai⁠ Dr Mustafa Sultan: ⁠https://www.musty.io⁠

    35 min

  3. 26/08/2024

    #132 Arcadia CEO ($100M ARR) on How To Sell Enterprise Healthcare — Michael Meucci

    Michael Meucci (CEO) transformed Arcadia — formerly a mid-sized consultancy into a healthcare platform with $100M of Annual Recurring Revenue. How? Lots of smart moves, including becoming really good at enterprise healthcare selling. Here's how he did it. Links Arcadia: https://arcadia.io/ Dr Mustafa Sultan: https://www.musty.io/

    25 min

  4. 27/05/2024

    #131 Scaling Contraceptive App to 2M Users By Daring Not to Be Free (Dr Elina Berglund, CEO Natural Cycles)

    Dr Elina Berglund is the CEO/Co-founder of Natural Cycles, which she has grown to 2M users. When every other app seemed to be free — she made a brave decision: She charged her users a monthly fee. And it worked... 0:57 - The Birth of Natural Cycles 2:57 - The Decision to Charge from the Start 3:47 - Building Trust Through Pricing 4:23 - From Personal Struggles to Public Solution 5:52 - Creating the Fail-Safe Algorithm 6:32 - Collaboration with CERN Colleagues 7:13 - The Human Body: Complex Beyond Measure 8:37 - The Promise and Challenge of Wearables 10:16 - Understanding User Behavior 11:04 - Gaining Regulatory Approval 12:26 - Secrets to Growth and Marketing 13:43 - The Challenge of Direct-to-Consumer Healthcare 16:02 - Data-Driven Decision Making 17:13 - Instincts Versus Data 19:01 - Staying Honest with Data 21:20 - Calibrating Communication for Investors 22:30 - Benefits of Being Profitable 24:08 - Data as a Superpower 24:59 - Overcoming Negative PR 27:13 - Future of Contraception 29:30 - Impact of Roe v. Wade Overturning Links Natural Cycles: https://www.naturalcycles.com/ Dr Mustafa Sultan: https://www.musty.io/

    31 min

  5. 24/03/2024

    #130 Kaia Health, Raising $125M By Turning $50,000 Elite Pain Rehab into an App (CEO, Konstantin Mehl)

    Konstantin started Kaia Health after paying $50,000 to cure his back pain at an elite pain rehab centre. It worked. But it seemed stupid. Why did this need to cost $50,000? Kaia Health has since raised $125M and helped 625,000 users. 0:00 The 90 second story 1:22 How did he grow 20% every week? 2:15 Market timing is everything 7:43 We never put pressure on this making any money 10:51 How does an app cure back pain? 14:43 US vs Germany for digital health entrepreneurs 16:40 Go to market of Kaia Health 19:51 Why raise so much money? 24:57 The hero license Links Kaia Health: https://kaiahealth.com/ Dr Mustafa Sultan: https://www.musty.io/

    30 min

  6. 04/02/2024

    #129 Jon Ronson on Writing, Hustle and the Psychopath Test

    Jon Ronson is one of the most interesting people alive today — period. He’s the author of the Men Who Stare at Goats, So You’ve Been Publicly Shamed and The Psychopath Test — which spent 10 weeks on the New York Times bestseller list. His two Ted talks have been watched 20 million times, his books have been brought to life by George Clooney on the big screen, he has written screenplays for Netflix blah blah blah. Don’t believe me, listen to a pitch Jon wrote for ‘the Psychopath Test’. If you are not dying to hear what happens next — then, I don’t what to tell you… 0:00 Jon's pitch for the Psychopath Test 1:41 Jon's story 6:00 Strategies Jon used to bypass career gatekeepers 7:03 Would Jon Ronson be on Substack/podcasting 12:05 Does Jon Ronson pay attention to analytics? Post mortems 16:26 Startup philosophy applied to storytelling 19:08 Writing Advice from Tim Ferriss: Jon's opinion on doing interesting things to write better 24:59 Does Jon Ronson like being famous? 28:49 Analysis of 'The Psychopath Test' pitch to Ira Glass 37:30 Should you make decision based on what would be a good story 38:48 Jon Ronson's habits for creative success

    43 min

  7. 24/12/2023

    #128 AgeTech: Shopify vs Amazon Model — Birdie CEO, Max Parmentier

    Max Parmentier is the CEO of Birdie, a Series B AgeTech startup who have raised $52M from the likes of Sofina, Omers Ventures and Index Ventures — and captured 10% of the UK market whilst currently scaling into Europe. 0:00 Intro 2:37 Shopify vs Amazon model in AgeTech 7:26 Product pivots: D2C never wins 11:56 Predictive AI AgeTech 13:58 I pitch an idea to Max 19:34 Lessons building Birdie 24:13 Leaving money on the table for purpose Links Birdie: https://www.birdie.care/ Dr Mustafa Sultan: https://www.musty.io/

    30 min

  8. 03/12/2023

    #127 Gentle Disruption Wins in Healthcare — DrDoctor CEO Tom Whicher

    Tom Wicher is CEO of DrDoctor — who have served over 20M patients and just raised £10M in their recent Series A round. But he spent the first 7 years bootstrapping, and diverged from his colleagues: Opting for the slow and steady gentle disruption path. Why? 0:00 Gentle disruption beats move fast and break things 3:36 Picking a problem in healthcare 5:44 Behavioural change theory 7:52 Stop treating patients like kids 10:30 Systems-level efficiency vs personalisation 13:02 Why don't patients show up for their appointments? 16:02 Overbooking: Learning from airlines 18:54 Carrot or stick: Motivating health behaviors 22:35 There's no big conspiracy in healthcare 26:24 PIFU model of patient booking 28:14 Sometime it's better not to empower patients 31:16 Habits/frameworks that have helped Tom succeed Links DrDoctor: https://www.drdoctor.co.uk/ Dr Mustafa Sultan: https://www.musty.io/

    34 min
See All (151)

    About

    The health entrepreneurship podcast — focusing on big picture stuff. Interviews with health/biotech entrepreneurs and leaders having impact at scale. Health stuff a techbro/sis would find interesting. Think health meets the Tim Ferriss Show. Get in touch: pod@musty.io

    Information

    • Creator
      Mustafa Sultan, MD
    • Years Active
      2020 - 2025
    • Episodes
      151
    • Rating
      Explicit
    • Copyright
      © 451135
    • Show Website
      Big Picture Medicine

    Content Restricted

    This episode cannot be played on the web in your country or region.

    To listen to explicit episodes, sign in.

    Stay up to date with this show

    Sign in or sign up to follow shows, save episodes and get the latest updates.
    Select a country or region

    Africa, Middle East, and India

    Asia Pacific

    Europe

    Latin America and the Caribbean

    The United States and Canada