CEO Series: Serena Williams, Serena Ventures

As we celebrate Black Excellence this month, Serena Williams is the perfect feature for our Billion Dollar Moves CEO Series, where we unpack the strategic plays behind the world’s most iconic leaders.

Serena Williams is more than a tennis legend—she’s a blueprint for reinvention, resilience, and generational impact. With 23 Grand Slam titles, four Olympic gold medals, and a net worth exceeding $340 million, Serena’s dominance on the court is undeniable. But here’s the real game-changer: only $95 million of that fortune came from tennis. The rest? Built through strategic investments, brand partnerships, and a deep commitment to empowering the next generation.

From breaking barriers in a country-club sport to becoming a powerhouse in business and venture capital, Serena has mastered the art of winning—both in sport and in wealth creation. Let's dive in to her #BillionDollarMoves!

Timestamps/Key Takeaways

0:00 - Intro

04:46 - Key Takeaway #1: Owning Who You Are, Your Trajectory & Staying The Course

10:08 - Key Takeaway #2: Unbreakable Resilience: Rising from Adversity

16:13 - Key Takeaway #3: The Business of Serena: From Court to Commerce— You Are Your Biggest Product

20:26 - Key Takeaway #4: Investing with Purpose

26:49 - Key Takeaway #5: Reclaiming Joy, Redefining Power at your own pace

29:10 - Recap: Serena William’s Billion Dollar Moves

ABOUT SERENA WILLIAMS

Serena Williams is widely regarded as the greatest women’s tennis player of all time, with 23 Grand Slam titles and an unmatched legacy in the sport.

Beyond tennis, Serena has built an empire that extends into business, fashion, and philanthropy. She founded Serena Ventures, investing in women- and minority-led businesses, and has used her platform to advocate for gender equity in sports and maternal healthcare awareness. Her impact led to changes in WTA ranking policies for mothers returning to the sport, and her personal journey—from overcoming injuries to becoming a mother and business leader—continues to inspire generations. 

FOLLOW SERENA:

https://www.instagram.com/serenawilliams/

https://x.com/serenawilliams

https://www.youtube.com/@SerenaWilliams

Resource:

The BoF Podcast | Serena Williams: ‘Pressure Is a Privilege’

The Story Behind Serena Williams | the Score

Serena Williams’ opening monologue for The 2024 ESPYS

What Serena Williams Gave the World | TIME

Serena Ventures Raises $111 Million to Invest in Diversity | Amanpour and Company

Life after tennis: Serena Williams on business ventures, family and her farm

Serena (2016) | Full Documentary | Universal Documentaries

Game, Set, Legacy: Serena Williams on Her Impact in Sports and Beyond

#SerenaSaturday with Bryan Stevenson of Equal Justice Initiative

How Serena Williams Wants to Conquer Wall Street | The Deal

Game, Set, Legacy: Serena Williams on Her Impact in Sports and Beyond

-

PODCAST INFO:

Podcast website: https://billiondollarmoves.com

Watch on Youtube: https://tinyurl.com/sarahchenglobal

Join the community: https://sarah-chen.ck.page/billiondollarmoves

FOLLOW SARAH:

https://linkedin.com/in/sarahchenglobal

https://instagram.com/sarahchenglobal

https://twitter.com/sarahchenglobal