#Hashtags, The Gartner Marketing & Communications Podcast

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#Hashtags, The Gartner Marketing & Communications Podcast

Tune into #Hashtags, A Gartner Marketing and Communications Podcast, to get the inside scoop on timely topics for marketing and communications professionals. We’ll sit down with some of our best thinkers to share practical tips and strategic insights to help you stay ahead of the curve and add value to your organization.

  1. 10 HR AGO

    Secrets of Successful Advertising

    Advertising is one of the largest, most discretionary lines in CMOs’ market budgets. But in a challenging consumer environment, it’s hard to identify winning strategies with clear ROI. This #Hashtags Podcast covers new data on high performers, unveiling secrets of successful advertising.

    40 min

  2. 13 NOV

    How to Get Credit for All That Value You’re Creating

    It’s one thing to create value — another to get credit for it. As CMOs fight for budget and influence, their success requires a multifaceted approach that reaches beyond numbers. Today, we discuss four keys to win over C-suite skeptics and solidify credit for all your valuable work.

    42 min

  3. 16 OCT

    Differentiating Your Digital Commerce Strategy

    In the competitive arena of digital commerce, marketers are looking for any edge to deliver on growth. In this #Hashtags episode, we talk about how a data-driven view into what top-performing brands are doing differently can help CMOs set a winning, differentiated digital commerce strategy for 2025.

    35 min

  4. 2 OCT

    Inside the Consumer Mind This Election Season

    How much do elections directly impact things that CCOs and CMOs care about, and to what extent? On today’s #Hashtags, we look at how successfully navigating the 2024 election season starts with an accurate assessment of what consumers are experiencing in this consequential presidential cycle.

    39 min

  5. 18 SEPT

    Shedding Some Insight on Digital Commerce

    CMOs and digital commerce leaders are charged with driving customer acquisition and retention, yet often lack reliable consumer insights. On #Hashtags, we talk about how recent data paints a better picture of where to invest or pull back, increasing CMOs’ confidence in digital commerce decisions.

    35 min

  6. 4 SEPT

    The Emotional Edge in B2B Selling

    B2B CMOs strive to create differentiated brand and product messaging that motivates buyers to act. Most messaging focuses on business value and functional benefits. But on this #Hashtags, we explore how this approach fails to account for a major factor in B2B decision-making — the way buyers feel.

    43 min

  7. 21 AUG

    Successfully Scaling Your Journey Orchestration

    Journey orchestration has emerged as an urgent priority for CMOs, but scaling it is a monumental challenge thanks to legacy investments and collaboration drag. Successful orchestration demands shifting culture, adopting new best practices, and mastering emerging tech.

    46 min

  8. 7 AUG

    Reframing How You Think About CX Personas

    Marketing and CX leaders often dismiss personas as time-consuming projects with dubious practical value. On today’s #Hashtags, we look at how this mindset is looking at personas in the wrong way. Personas crafted off the right kind of data and rooted in customer needs can drive commercial results.

    27 min
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Tune into #Hashtags, A Gartner Marketing and Communications Podcast, to get the inside scoop on timely topics for marketing and communications professionals. We’ll sit down with some of our best thinkers to share practical tips and strategic insights to help you stay ahead of the curve and add value to your organization.

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