20 episodes

Welcome to Chase Your Dreams. This is a podcast for fashion entrepreneurs who are ready to pursue their passion and make a living doing what they love. I’m your host Glynis Tao, an apparel business consultant and SEO specialist with 20 years apparel industry experience. I’m also a mom to a wonderfully, energetic little boy named Chase.

Chase Your Dreams Glynis Tao

    • Business

Welcome to Chase Your Dreams. This is a podcast for fashion entrepreneurs who are ready to pursue their passion and make a living doing what they love. I’m your host Glynis Tao, an apparel business consultant and SEO specialist with 20 years apparel industry experience. I’m also a mom to a wonderfully, energetic little boy named Chase.

    We Need To Get Real. An Interview with Fashion Designer Stella Carakasi

    We Need To Get Real. An Interview with Fashion Designer Stella Carakasi

    Stella Carakasi has been a fashion disruptor since 1993 when she launched the first, highly controversial hemp clothing collection in the United States. Her work continued to raise the eco-fashion bar and helped moving the emerging green revolution forward.

    In this episode, Stella takes us through her journey of building several successful fashion companies and some of the difficult decisions she's had to make as a business owner.

    This conversation is a powerful, truth telling and insightful look into the fashion industry as Stella shares a very important message to her audience as well as to young and emerging designers. This is unfiltered real talk that covers areas such as:

    - why she took the gamble and left wholesale behind

    - why it's the brands' responsibility to work towards sustainability, but don't lead with it

    - why business is not for the faint of heart

    - why it's important to start with your values

    - why you need to know your customer

    You can find out more about Stella Carakasi on her website: www.stellacarakasi.com Her Instagram is instagram.com/stellacarakasi/ and her Facebook page is facebook.com/carakasi/

    You can reach Stella by email at stella@stellacarakasi.com

    • 1 hr 8 min
    How to Market Your Brand During the 2nd Wave

    How to Market Your Brand During the 2nd Wave

    Here we are, Vancouver, in the 2nd wave. While most businesses are used to ramping up with seasonal promos and lots of consumer spending this time of year, everything is up in the air during a global pandemic. The first wave of the pandemic surprised everyone.

    It feels like we just got back on our feet and here we are in the 2nd wave.

    Normally around this time of year you would be deep into making and leveraging holiday marketing strategies and plans.

    But how do you plan when you have zero control over what happens?

    In today’s episode I have put together 6 tips that can help you and your business adapt to whatever this pandemic brings.

    Here are the links to the online marketplaces I talk about in the podcast:

    Farfetch (B2C) https://www.farfetch.com/ca/

    ASOS (B2C) https://marketplace.asos.com/

    JOOR (B2B) https://joor.com/

    NuOrder (B2B) https://nu.nuorder.com/index.html

    Currently I have a 4-part SEO training video series you can register for at no charge. Click on the link to learn more https://info.glynistao.com/SEO-training-series

    Do you need help with your business strategy? I offer business consulting for fashion entrepreneurs who are ready to pursue their passion and make a living doing what they love. I’m currently taking new clients, use https://calendly.com/glynistao/book-a-call to book a call with me.

    • 10 min
    How to Stay True to Who You Are. An Interview with Fashion Designer Ryan Amore

    How to Stay True to Who You Are. An Interview with Fashion Designer Ryan Amore

    My guest today is Vancouver-based celebrity fashion designer Ryan Amore. He specializes in women’s evening wear, occasion wear, athletic wear and high fashion. He’s worked with high end clients such as Christian Dior & Zac Posen.

    In this episode, Ryan talks about how he got his start in the fashion industry. How he developed his strong technical skills through various job experiences he’s had and then uses those skills to run his own design studio.

    He takes us through the process of garment development from sketch to final product.

    He explains how clothing companies are adapting to the pandemic. He answers the questions, what trends will come out of this pandemic? And should you be starting something new right now?

    He talks about how he navigates through different work environments. He gives advice on how to stay grounded and true to yourself in an industry that’s very image focused, and not to lose your identity when you’re working for an employer or client.

    You can see more of Ryan’s work at ryanamoredesign.com

    • 59 min
    How To Use SEO For Your Clothing Brand [Part 2]

    How To Use SEO For Your Clothing Brand [Part 2]

    This is Part 2 to 'How to use SEO for your clothing brand.' If you haven’t had a chance to listen to Part 1, I recommend you do that first. 

    Today I’m going over the top 10 SEO ranking factors. You can use this handy checklist of essential ranking factors to perform SEO on your website. Go to https://info.glynistao.com/SEO-checklist to download a copy of the SEO Ranking Factors Checklist.

    Currently I have a 4-part SEO training video series you can register for at no charge. Click on the link to learn more https://info.glynistao.com/SEO-training-series

    I'm offering a complimentary website assessment which include a site audit and site load speed test.  I will go over the report with you and give you recommendations how to improve your website's SEO. To take advantage of this offer, book your zoom call with me here: https://calendly.com/glynistao/book-a-call

    You can find me on Instagram @glynistao and my website glynistao.com Please subscribe to Chase Your Dreams Podcast if you haven’t already. Thank you for tuning in!

    • 20 min
    How To Make Better Things In Better Ways with Glencora Twigg

    How To Make Better Things In Better Ways with Glencora Twigg

    This episode I talk to accomplished apparel professional, Glencora Twigg. ⁣

    Glencora talks about what it takes to make it in the fashion industry. She gives her advice to young designers starting out and why it’s important to do the ‘grunt work’. ⁣

    As an OG of the Vancouver fashion scene, she cut her teeth working at her own retail store for 15 years. She also spent 10 years teaching at the local colleges where she shares her knowledge of what she knows to the new generation. If you are interested in a career in fashion, this episode is a must listen.

    • 1 hr 3 min
    How To Use SEO For Your Clothing Brand [Part 1]

    How To Use SEO For Your Clothing Brand [Part 1]

    Is your website feeling a bit neglected?🤔 Are you hearing the term SEO being thrown around but not sure what that is, or where to begin? With most people working and staying at home, now’s the BEST time to increase your website’s visibility.⁣
⁣ If you’ve been putting it off, or don’t know how to increase the traffic to your website through organic search… then I recommend you listen to today’s podcast. In this episode I will cover: - What is SEO? - Why SEO is important for your clothing brand - How Google actually works

    Currently I have a 4-part SEO training video series you can register for at no charge. Click on the link to learn more https://info.glynistao.com/SEO-training-series

    I'm offering a complimentary website assessment which include a site audit and site load speed test.  I will go over the report with you and give you recommendations how to improve your website's SEO. To take advantage of this offer, book your zoom call with me here: https://calendly.com/glynistao/book-a-call

    • 14 min

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