How Roche Bobois blends furniture, fashion, and the French 'Art de Vivre'

Founded in 1960, over the decades Roche Bobois has become synonymous with chic contemporary design. The first furniture brand to advertise in fashion magazines, today Roche Bobois’s hit products include the iconic Mah Jong and Bubble sofas, and hundreds of the brand’s showrooms are spread out all over the world.

On this episode of the podcast, the brand’s international director Martin Gleize speaks with host Dennis Scully about why the post-COVID landscape is fraught with confusion for furniture companies, the opportunities and challenges in China, and why the biggest mistake for any brand is to try to be two things at once. 

This episode is sponsored by Loloi and Annie Selke

LINKS
Roche Bobois
Dennis Scully
Business of Home