As we emerge from the pandemic and associated restrictions, Moira Clark, Professor of Strategic Marketing at Henley Business School and Director of the Henley Centre of Customer Management, discusses the changing expectations of customers who are increasingly demanding, confident and grumpy. How can companies best serve the ‘want-it-now' generation.
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Information
- Show
- Published28 September 2021 at 03:00 UTC
- Length31 min
- Season3
- Episode3
- RatingClean