Good Beer Hunting

Good Beer Hunting
Good Beer Hunting

Award-winning interviews with a wide spectrum of people working in, and around, the beer industry. We balance the culture of craft beer with the businesses it supports, and examine the tenacity of its ideals.

  1. Announcing The Gist by Sightlines

    18 SEPT

    Announcing The Gist by Sightlines

    We're coming to you today to bring you up to speed on some things we’ve doing since our hiatus.  One of the ways we’ve refocused our efforts is on our Sightlines.news brand. If you’re not already aware - Sightlines.news is our industry leading insights platform for the beverage alcohol and functional beverage industry. It’s a subscription-only newsletter and consultancy run by myself, and two voices I know you’re familiar with - Bryan Roth and Kate Bernot.  You can subscribe to Sightlines at Sightlines.news, or now you can follow our weekly brief in audio form by subscribing to The Gist by Sightlines, our new podcast weekly summary, available wherever you listen to podcasts. It has its own dedicated feed - it won’t be published here. So you should probably pause and go search for that and subscribe now before you forget. It’s called The Gist, by Sightlines. Here's the link to Spotify and Apple Podcasts We’ve been building Sightlines in the background for a couple years now, getting our product-market-fit tuned in just right. What I mean by that is - we’ve know there’s a desperate need for new perspective on the business side of alcohol and functional beverage - everything from the future of IPA to energy drinks to hydration to cannabis - it’s a wild wild world out there and not everyone is a billion dollar company with an insights and marketing department who can discern what’s happening and why.  Well, that’s where the ingenious data analysis and insights development if Sightlines comes in - making sense of a seemingly senseless world of beverage that’s usually inundated with anecdote and narrative that doesn’t really hold up under scrutiny - and costing small companies a fortune, not to mention the opportunity costs of missing the mark time and time again.  But how do companies sift thought all the data to make decisions about what’s next? Well, at Sightlines, we’ve found a way to level-set with our audience to provide the most critical information - often counter to the prevailing narratives - about what’s driving certain trends, categories, and value chain decisions. Some things are inherently consumer-driven, as they always have been. The pursuit of flavor, function, and feeling in peoples lives through beverage is timeliness even as it’s constantly changing. But in regulated industries, consumers don’t always get what they want - and producers have to navigate a world of legal grey areas, retailer priorities, and wholesaler consolidation that both stifles competition and creates unexpected white space.  Sightlines is exceptionally good at helping companies navigate all that, with what we call actionable insights. It’s not research for research sake - it’s insights that help you make decisions about what’s next for you and your most important audiences.  So, first of all, you should subscribe - there’s a monthly and yearly subscription package that gets you multiple reports a week in your inbox. And if you’re wondering if it’s for you - let me tell you, everyone from Boston Beer to Beat Box, to Martinelli’s Apple Juice, to Reyes rely on Sightlines to stay ahead of the competition. But small producers like Highland Brewing in Asehville, Allagash Brewing in Portland Maine, and 503 distilling in Portland Oregon rely on Sightlines to accelerate their growth. Wineries, distilleries, THC companies, and RTD and FMB producers all look to Sightlines for the uniquely cross-category insights we can deliver.  Some have even brought us into their innovation process to partner on their portfolio optimization and pipeline development.  And this week, for those of you who voraciously consumer podcasts as part of your knowledge gathering process, we’ve launch The Gist by Sightlines, a new podcast series you can find wherever you listen to podcasts (Here's the link to Spotify and Apple Podcasts) where Kate and Bryan and myself break down our recent reporting to giv

    23 min
  2. EP-421 Kevin and Britt Templin of Templin Family Brewing

    16 JUL

    EP-421 Kevin and Britt Templin of Templin Family Brewing

    Brewing is famously a science and an art. There are loads of technical aspects a skilled brewer should nail down to create something special, but there’s also a point where you just have to give up some autonomy. Or, at least accept it’s OK to play a little for some R&D. One of the most important things people in American craft beer have learned in recent years is how this also applies to their customers. A diverse menu that may expand beyond just beer is becoming table stakes and creativity in what kind of styles and flavor experiences you offer—in or outside of beer—can matter more than ever. You can control your taplist, but you also have to be flexible to what you hear and learn from people sitting at your bar. In this episode, we explore this idea and what it means to grow a business and expectations with Kevin and Britt Templin of Salt Lake City, Utah’s Templin Family Brewing, also known simply as TF Brewing. Since opening in 2018, TF Brewing has become known for its lager program, including its award-winning flagship, Granary kellerbier. The brewery has also earned recognition at the World Beer Cup, where in 2024 it won gold medals for its coconut-guava berliner weisse and Squirrel Juicy IPA. There are other medals from the Great American Beer Festival and WBC, but that hasn’t stopped Britt, Kevin, and their team from expanding their menu and listening to what customers are telling them they’re interested in drinking. The science of their beers has been stellar and the art of refining what that means for drinkers continues to evolve. You’ll hear us talk about what it takes to feel OK about making these changes—which for TF Brewing has included a new wine program and successful cocktail menu—along with what it means to be a growing brewery in 2024. The value the Templins place on their staff and how those people help the brewery succeed is high. By the time this conversation wraps, you’ll have an understanding of how “family” isn’t just in the name of the business, but how they want to make people feel. Even in that, there’s a science to running a brewery that’s a business, but an art to creating a space that promotes imagination, community, and closeness.

    42 min
  3. EP-420 Eeva and Trace Redmond of Elder Piper Beer + Cider

    13 JUL

    EP-420 Eeva and Trace Redmond of Elder Piper Beer + Cider

    It’s a classic question asked first in a novel, then in music, and often as a half-joke pop culture reference: Can you go home again? People change over time, but of course, places do, too. What we’ve previously experienced in our hometowns and where we grew up can feel distant for a very good reason. Time and experience changes us all, whether we like it or not. But in this episode, we’re going to explore what it means to lean into this question and ask instead, “what does it feel like to be home, again?” Working through this with me is Trace and Eeva Redmond, a couple who in recent years took years of experience working in beer and returned to Eeva’s home town of Petoskey, Michigan where they’ve opened Elder Piper, a brewery and cidery located along the shores of Little Traverse Bay on the upper portion of the state’s mitten shape. As brewer, Trace brings brewing experience that includes stops at Michigan’s Founders and Roak Brewing, as well as North Carolina’s Highland Brewing. Eeva has worked in a collection of hospitality and communication roles in beer as well, including positions at Roak Brewing, Sierra Nevada, and Highland. Why open a brewery now, at a time when we hear about so many closing? That’s where we start our conversation, but it leads us to many other ideas and reflections about what it means to start a business in a city of 6,000, especially when it’s the place where you grew up. As you’ll hear, community connection has been pivotal to Eeva and Trace, and their story offers something of a roadmap of what it takes to launch a new, neighborhood-focused brewery in today’s market.

    49 min
  4. EP-419 Matt Kwasniewski of Big Timber Brewing

    11 JUL

    EP-419 Matt Kwasniewski of Big Timber Brewing

    West Virginians take a lot of pride in their state. As well they should—it’s one of the most stunningly gorgeous destinations in the United States, albeit one that can be hard to get to, thanks to the same mountainous spectacle that draws people there in the first place.  Matt Kwasniewski is a West Virginia native, as well as the owner and head brewer of Big Timber Brewing in Elkins, West Virginia. It’s the largest craft brewery in the state, with an annual output of around 6,000 barrels last year, positioning them solidly in the “microbrewery” category. He says that West Virginia’s rural location, small population, and generally blue collar workforce makes it an unlikely place for craft beer to thrive. But the state is much more than how it’s defined by outsiders. Kwasniewski has seen the craft beer industry grow from 10 to around 32 breweries in the past 10 years, and for residents, that’s a lot.  In this episode, Kwasniewski walks us through the state of West Virginia, both as a local and as a brewer, and what he wishes more people knew about the relatively undiscovered Mountain State. For instance, they have some of the purest water anywhere in the country—ideal for brewing Big Timber beers like lagers, IPAs, and their award-winning porter that took gold at the 2024 World Beer Cup. He’s not interested in expanding much further than his home state, and why should he? He wants to be the beer of West Virginia, and you can hear him explain why and how he plans to do that.

    48 min
  5. On Becoming Hawk

    9 JUL

    On Becoming Hawk

    # On Becoming Hawk Hi there - this is Michael Kiser, founder and publisher of Good Beer Hunting. I’m coming to you today with a difficult message—but a simple one.  Good Beer Hunting—after nearly 15 years, and at least 10 of that that I would consider serious years—is going on a platform-wide sabbatical. It’ll be indefinite. It might be permanent. We have some ideas for what the future of Good Beer Hunting might look like—and soon I’ll be working on that vision with the counsel of my colleagues to see where it takes us. But the earliest vision is so drastically different than what GBH currently is, that the only way to get to the other side is to make a clean break. We’ve got to clear out the cache. We’ve got to quiet everything down for a bit and see what it all sounds like on the other side of that silence. We’re shutting down our various content streams—the podcast, the website, social—ending a sort of always-on feed of content that’s been, for many of us writers, editors, and artists, our life’s work. And for most of us, our best work. This thing that started as my personal blog would go on to be published in the annual Best American Food Writing, and win multiple Saveur blog awards before I had the courage to start publishing other voices beyond my own. It began as a way to pursue my curiosity for beer, combining the beauty I saw in it with the strategic implications of a new wave of culture and industry the world over. Good Beer Hunting came from a simple idea and simpler execution of a blog and grew into an international publication covering unique stories from countries all over. With every major shift, from one editor in chief to another, it would morph into something that felt beyond any reasonable ambition. Eventually winning awards from the Society of Professional Journalists, Imbibe Magazine, more than 100 awards from the North American Guild of Beer Writers, and most recently nominated for 6 James Beard Awards and winning 3 of them. If I consider what it would mean for us to achieve something beyond all that, I’d have to believe in a truly insane fantasy. In the many years of running a beer publication that took us to the top echelon of all publications —literally taking podiums next to the New York Times, Washington Post, and The New Yorker—we’ve had to build and sustain an organization that simply doesn’t have a roadmap for survival in 2024’s media landscape. And to be clear, it never did.  From day one, I vowed to not try and make GBH profitable, because the media world already showed that to achieve profitability was to welcome a certain kind of death—and often a shameful one. Chasing advertisers and clicks with listicles and promotions—and as a result, never creating anything of real value to anyone but the advertisers. It was a fool's errand, and one we didn’t follow. By not hunting down ad revenue and declining offers over the years, Good Beer Hunting was able to remain a personal project in a way, even as our ambitions continually grew and results showed what an impact our stories and contributors made on the world of beer and beyond. Instead of trying to manage our costs with advertising, we’ve been able to form longstanding partnerships with companies like Guinness, which has helped mitigate at least some of financial losses we took on every year. We also launched an experimental subscriber community called the Fervent Few, which took a meaningful chunk out of the debt and paid its dividends by connecting readers and fans from all over the world during the loneliest parts of the pandemic. But in reality, even these things combined didn’t cover the gaps as we continued growing.  The challenge of expanding GBH during its rapid growth phase came from my own pocket, which kept our editorial team independent and in control. But it also guided us to this moment. Paying for writers, designers, and editors was a budget pulled from my own strategi

    15 min
  6. EP-418 Luke Bauer of Snake River Brewing Company

    9 JUL

    EP-418 Luke Bauer of Snake River Brewing Company

    The definition of “local” can be quite different when the nearest urban regions are hundreds of miles away. That’s certainly the case in Jackson, Wyoming, where (quote-unquote) neighboring cities like Boise, Idaho; Denver, Colorado; and Bozeman, Montana all require a few hours in the car, if not on a plane, to get there. But it’s precisely that sense of remote grandeur that attracts millions of visitors to the Jackson Hole region every year. Where do they go when they want a good, local, craft brew? To Snake River Brewing Company, of course, which is the oldest operating brewery in the state and celebrates 30 years in business in 2024. In this episode, Snake River’s director of sales and marketing, Luke Bauer, describes what brought him to Wyoming nearly 20 years ago, and what kept him coming back after working in Texas, Alaska, and Colorado. In addition to his role at Snake River, he’s also on the board of the Wyoming Craft Brewers Guild, and shares a first-hand account of how the state’s craft beer industry has grown, changed, and evolved, especially post-pandemic. By his account, Wyoming is a unique place, but also one that’s full of surprises. He believes there’s a lot more experimentation than outsiders might initially expect from the local beer scene, and explains the big differences in style from one side of the state to the other. (Hint: one side sticks more to traditional or maltier beers, while the other embraces trendier styles like IPAs.) Snake River Brewing has managed to rack up awards at the World Beer Cup, including their most recent Bronze medal for Zonker Stout, as well as at the Great American Beer Festival, and many more over its 30-year tenure. It goes back to their mission statement: “The world doesn’t need another beer, but a better beer.” Let’s hear about the beer and beyond.

    50 min

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Award-winning interviews with a wide spectrum of people working in, and around, the beer industry. We balance the culture of craft beer with the businesses it supports, and examine the tenacity of its ideals.

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