#75 - Two is better than one: Insights on the Brink & The Consumer Insights Revolution

Brett Townsend, co-author of Insights on the Brink and SVP at Quester, compares and contrasts his own book with The Connected Insights Revolution and discusses how, together, both offer a blueprint for insights professionals to transition from a project management role to a strategic advisor role and how to focus more on the fun parts of insights such as storytelling and customer empathy.

Check out both books: 

• Insights on the Brink: https://tinyurl.com/mtwt3fyj

• The Consumer Insights Revolution: https://tinyurl.com/3jxeustu

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