How Data Powers Meta Ads and Impacts Campaign Performance — Brad Redding | Why More Data means Better Ad Performance, Key Data Meta Needs For Better Campaign Results, Server-side Tracking For Shopify, AI Creative Testing In 2025 (#351)

In this podcast episode, we dive deep into the world of tracking and explore how data powers Meta Ads and impacts campaign performance. 

Our featured guest is Brad Redding, Founder of GetElevar.com, who shares insights on navigating privacy changes, optimizing ad strategies, and leveraging data to improve e-commerce marketing performance.
 
Topics discussed in this episode: 

• Why Meta still dominates ecommerce advertising with 80% of customer acquisition spend 
• What specific data points Meta wants from advertisers for optimal campaign performance 
• How server-side tracking solves modern data collection challenges for Shopify stores 
• What custom conversion tracking strategies boost performance for different product lines 
• Why separating purchase events matters more than parameter optimization in Meta 
• How offline conversions and retail store data can enhance Meta advertising performance 
• What AI-powered creative testing capabilities are coming to Meta's platform in 2025 
  
  

Links & Resources

Website: https://www.getelevar.com/
Shopify App Store: https://apps.shopify.com/gtm-datalayer-by-elevar
LinkedIn: https://www.linkedin.com/company/getelevar
X/Twitter: https://x.com/getelevar

Get access to more free resources by visiting the show notes at
https://t.ly/wTibu 
 

SPONSORS:

Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/ 

Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/

Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify 

MORE RESOURCES

Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook

Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/

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