Sweat Equity by Marketing Examined

Marketing Examined
  • 0.0 (0)
  • MARKETING
  • UPDATED WEEKLY
Sweat Equity by Marketing Examined

Welcome to the best creative brainstorming session you've ever had. Hosts Alex Garcia & Brian Blum discuss the biggest marketing moves of the week and show you how you can implement these in your own business. Influencer marketing, growth marketing, content marketing - it's all here. Creativity. Breakdowns. Playbooks. Without the fluff.

  1. 23 HR AGO

    Everything You Need to Start a 100K Per Month TikTok Shop in 2025

    TikTok Shop isn’t just a platform; it’s a goldmine if you know the right moves. In this episode, we share step-by-step strategies for growing your sales, from  hero SKUs and gamified incentives to leveraging affiliates and founder-led storytelling. With examples and actionable tips, this is a must-watch for marketers and entrepreneurs! Checkout our sponsor Wix https://l.marketingexamined.com/wixpodcast -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1

    43 min

  2. 19 NOV

    If I Started Creating Content As a Brand In 2025, I'd Do This

    What makes a brand memorable? In this episode, we dive into the power of community-driven content. From organic content challenges to cause-driven marketing, this episode is all about standing out and building loyal communities. We discuss how a viral “Hit the Goal with Me” campaign —created by an intern—turned the small brand “Smashd” into a massive success. Plus, why do mission-driven brands inspire such strong customer loyalty? We also explore how to differentiate your brand by tapping into causes, building character-based narratives, and engaging with your audience creatively. Don’t miss this masterclass on growth and community building. -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1

    36 min

  3. 12 NOV

    I've Worked With 35,000+ Influencers - Here's what you need to know

    In this episode, we talk about mechanics of successful affiliate partnerships and community-driven marketing strategies. We explore how brands use communities and creative incentives to drive real ROI. From tiered commission structures to gamified rewards. We discuss how a strong brief with clear expectations is crucial in guiding creators to align with brand goals, and we touch on why bonuses tied to engagement metrics—like views and shares—can amplify brand visibility beyond just direct sales. This episode also highlights how brands like 75 Hard and Bandit Running leverage long-term commitments and challenges to transform their audience into loyal advocates, creating a powerful emotional connection through shared goals and accomplishments. Got a brand? Leave it in the comments, and we’ll brainstorm ways to engage your audience with challenges and competitions on a future episode! 📱Follow Us On Social: -------------------- Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1 -------------------- 🔥Want Free Game? Send us a picture of your Apple & Spotify reviews to podcast@marketingexamined.com and we'll make you a playbook in a future episode. -------------------- 📈Growth Playbooks, Directly To Your Inbox For growth playbooks, deep dives, and marketing case studies, get subscribed at https://www.marketingexamined.com -------------------- CHAPTERS: 0:00 Intro 01:45 – The Importance of Incentives in Partnerships 03:20 - Different Kind of Incentives: Comissions 05:15 – How to Keep the Appetite High 07:00 - Bonuses Tied to Non-revenue Generating 09:11 – Grow Faster With Wix Studio 09:45 – Intersection Between Brand Marketing and Performance Marketing 13:10 –Having a Strong Brief: Differentiation 14:15 – Having a Strong Brief: Inspiration 16:30 – Including Ideas and Tips for Creating a Strong Brief 18:45 – Setting Clear Expectations with Content Creators 21:00 - Boosting Engagement with Competition/Commitments 22:00 – The OG of Brand Competitions: The 75 Hard Example 24:40 - Commitment-Based Marketing: Case Study of Bandit Running 27:11 - Bandit’s Marathon Training Program: Building Forever Fans 29:20 – Understand What Your Community Buys from You 30:00 – Find the Underlying Goals Behind Your Product 30:58 - Center Your Customers Around a Common Goal

    33 min

  4. 5 NOV

    How to Create Cult-like Customers in 36 Mins

    In Episode 52, we dive deep into what it takes to create a brand with a cult-like following. Alex breaks down the four essential pillars of brand loyalty: values, story, community, and characters. Starting with the importance of clear values and a strong brand story, we share examples of companies like Seed, Yeti, and Muscle Milk and how their origin stories connect deeply with their audience. Next, Brian dives into brand lore, and how your brand cause lore to tell a brand story. This episode is packed with insights on creating a loyal customer base, with actionable tips on building long-term brand success. Don’t miss it! Don’t forget to subscribe, share, and support our journey to hit 10,000 subscribers before the year ends! As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1

    36 min

  5. 29 OCT

    This Wallet Brand Generated $10M in 30 Days with 1 Giveaway

    In episode 51, we explore the effectiveness of sweepstakes as a marketing strategy in today's landscape. Brian delves into case studies of HexClad and Ridge Wallet, showcasing how these brands leveraged giveaways and sweepstakes to generate millions in revenue during traditionally slow periods. Alex then shifts focus to middle and bottom-of-funnel content strategies, emphasizing the importance of landing page funnels in nurturing leads and driving conversions. He discusses how to create effective landing pages that guide potential customers through each stage of the buyer's journey, from consideration to purchase. This is a jam-packed episode filled with bangers! Thanks for watching! 📱Follow Us On Social: -------------------- Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1 -------------------- 🔥Want Free Game? Send us a picture of your Apple & Spotify reviews to podcast@marketingexamined.com and we'll make you a playbook in a future episode. -------------------- 🎥Checkout Brians Content Agency https://www.nibble.studio -------------------- 📈Growth Playbooks, Directly To Your Inbox For growth playbooks, deep dives, and marketing case studies, get subscribed at https://www.marketingexamined.com -------------------- CHAPTERS: 0:00 Are Sweepstakes back? 2:11 Hexclad’s Gordon Ramsay Sweepstakes Strategy 9:06 How Ridge Wallet $10M Giveaway Strategy 16:15 Marketing Examined Ad 16:53 The Content Funnel Strategy 17:54 Creating Middle & Bottom of Funnel Content 19:35 Banter about Diddy LOL 21:23 Creating Middle & Bottom of Funnel Content 23:15 Landing Pages for Middle of Funnel 24:12 How Position Your Brand Against Competitors 26:13 Turning Reviews & Comments into Content 28:47 Organic Content for Testing 29:37 Buying Behavior is Changing 31:38 When a post doesn’t do well… 33:10 Ending Thoughts

    34 min

  6. 22 OCT

    Ex Account Manager Quits Her 6-figure Job To Become A Full Time Creator and Make $40k/mo

    In episode 50, Alex and Brian interview Courtney Johnson, An ex account manager who quit her job and become a full-time content creator making $40K+/mo. She dives into how she formulates her viral videos, how to "bait the fish" and how women can use their unique skills to succeed in business. Checkout Courtney on Instagram:  [ / courtlynnjohnson   Thanks for watching! 📱Follow Us On Social: -------------------- Instagram Alex  E / alexgarcia_atx   Brian:  P / brian_blum   Twitter www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1 -------------------- 🔥Want Free Game? Send us a picture of your Apple & Spotify reviews to podcast@marketingexamined.com and we'll make you a playbook in a future episode. -------------------- 📈Growth Playbooks, Directly To Your Inbox For growth playbooks, deep dives, and marketing case studies, get subscribed at https://www.marketingexamined.com -------------------- CHAPTERS: 0:00 Intro - Courtney Johnson 1:20 Working on Marketing Team of Cowboys 2:26 Idea Generation for Viral Video 8:24 Why Courtney Wen’t Full Time Creator 9:45 How To Find your Content Niche 12:10 How to find Content Series 13:58 How to find Hooks & Hook Forumla 17:20...

    53 min

  7. 15 OCT

    2x Your Black Friday Revenue in 41 Mins

    Black Friday and Cyber Monday are right around the corner. And the brands that are prepared with a solid strategy will really stand out from the competition. If you play your cards right, Black Friday can be a game-changer for your brand. In this video, we’re diving into just that. Alex breaks down his Black Friday playbook, sharing fresh ideas for emails, ads, and promotions, plus key pitfalls to avoid. Then, Brian dives into Heart & Soil Supplement's organic content framework and how use of "tent pole" marketing to create content and sell their products. Thanks for watching! Support us by clicking subscribe and sharing with a friend. 📱Follow Us On Social: -------------------- Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1 -------------------- 🔥Want Free Game? Send us a picture of your Apple & Spotify reviews to podcast@marketingexamined.com and we'll make you a playbook in a future episode. -------------------- 📈Growth Playbooks, Directly To Your Inbox For growth playbooks, deep dives, and marketing case studies, get subscribed at https://www.marketingexamined.com -------------------- CHAPTERS: 0:00 Intro - What to expect this episode 2:42 Refining Your Black Friday Offers 6:01 How Brands Loose integrity During Black Friday 6:45 SMS & Email Black Friday Strategy 9:58 Using Influencers Email List 12:04 How Athletic Greens Uses Their Influencers 12:55 Ad Content Strategy for Black Friday 17:15 Lead Capture Strategy for Black Friday 18:55 How to Gamify Black Friday 21:40 Abandoned Cart for Black Friday 23:30 DM Waitlist Strategy 25:08 Organic Content Strategy for Black Friday 27:50 How to Build Your Audience "Interest Graph" 32:26 Breaking Down Heart & Soil Supplements Content Playbook 35:10 Using the "Tent Pole" Strategy for a Footwear Brand 39:24 Simple Ways to Use The Founder for Content 40:50 Ending Thoughts

    41 min

  8. 8 OCT

    How Peter Attia’s Protein Bar Made $10M in 3 Weeks

    As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1

    42 min
See All (55)

About

Welcome to the best creative brainstorming session you've ever had. Hosts Alex Garcia & Brian Blum discuss the biggest marketing moves of the week and show you how you can implement these in your own business. Influencer marketing, growth marketing, content marketing - it's all here. Creativity. Breakdowns. Playbooks. Without the fluff.

Information

You Might Also Like

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada