S01E27 Crown Castê: Leonardo Coutiño

Welcome to Crown Castê, your financial literacy podcast for small businesses. We publish inspiring, insightful conversations with investors and stewards of capital, about why they decided to make placements into a specific portfolio company of theirs. In today's episode, we are joined by Leonardo Coutiño.

Leonardo is the CEO at Optimus Digital. He is a Professional with 14 years of experience in marketing including creation, management, optimization and implementation of campaign communication plans with notable results, negotiation and management of relationships with suppliers and strategic business partners, training and consultancy to numerous companies in different sectors, most importantly industrials and consumers; project management, strategic planning and compliance. He is also an Angel Investor. In this episode, we discuss: 1. Stumbling into Angel Investing: What led Leonardo to angel investing? How did his media agency background provide him with an unfair information advantage? Can you tell us more about how his first investment happened? 2. Investing in the Mexican Tech Ecosystem: What is Leonardo 's view on the current state of the Mexican startup ecosystem? How does Leonardo select the companies he backs? What's Leonardo's advice to budding entrepreneurs in Mexico and what does he think needs to change in the ecosystem? 3. Investing Approach and Lessons Learned: How does Leonardo evaluate the people he backs? What were some of his lessons from his first investment experience? How does he manage expectations and align them with the startup's performance? 4. Unique Strategies for Angel Investing: How does Leonardo approach due diligence for potential portfolio companies? How does Leonardo use their experience in the payment processor sector to gain a strategic advantage in their investment? 5. Spotting Potential in the Market: Why does Leonardo believe that invoicing automation software will become more common in markets like Mexico? How does Leonardo balance the need for competitive pricing in developing markets with the potential for high returns on investment? How does Leonardo leverage their experience in marketing and growth to assess the potential of new ventures? Contact Info: Leonardo's Profile: https://www.linkedin.com/in/leonardo-coutino-digital-advertising-marketing/