Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Helium 10
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Are you an Amazon FBA, TikTok Shop, Walmart, or Ecommerce Seller, or someone interested in becoming one? The Serious Sellers Podcast by Helium 10 is an unscripted, unrehearsed, BS-free, organic conversation between host Bradley Sutton, and real life sellers and thought leaders in the ecommerce world, where they share the top strategies that will help sellers of all levels succeed. In addition, every week there is an episode of the ”Weekly Buzz” which gives a rundown of the latest news in the Ecommerce world. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

  1. 19 HR AGO

    #698 - TikTok Shop Video Secrets From A 7 Figure Seller

    Those awkward videos might be the key to 7-figure sales. Learn how one entrepreneur used raw TikTok content to grow two brands past 8-figures a year with simple, viral video strategies. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: h10.me/sspyt Join us on this TikTok Thursday episode as we explore the transformative impact of TikTok Shop on business growth and brand visibility. Today’s host will be Shivali Patel, Senior brand evangelist at Helium 10, and our guest Ryan Maya, an accomplished entrepreneur with two successful brands, Beyond Braid and Professor Pickleball. With over 400,000 followers, Ryan shares how TikTok Shop has become a game-changer, contributing to a remarkable 100% increase in revenue year over year. Discover how creating viral content on TikTok can lead to a “halo effect”, boosting sales across other platforms like Amazon and the brand's website. Listen in as we discuss effective content creation strategies that drive engagement and sales on TikTok Shop. From crafting clear calls to action to utilizing the power of raw, unedited content, I share insights on how simplicity can captivate audiences. Ryan and I also explore the iterative process of refining video-making skills, highlighting the importance of persistence and experimentation. Whether you're creating your own content or collaborating with influencers, engaging with the platform can unlock significant potential for your brand. Finally, explore the strategic aspects of optimizing your TikTok Shop presence. We touch on authentic content creation, leveraging affiliates, and the integration of Helium 10’s suite of tools for TikTok Shop sellers. Learn about the challenges and opportunities of collaborating with influencers and the power of live shopping. Ryan's experience with pickleball products on TikTok Shop offers a glimpse into the potential for success, underscoring the importance of creative content and compelling offers. Tune in to discover how TikTok Shop can revolutionize your E-commerce sales strategy and propel your Amazon brand to new heights. In episode 698 of the Serious Sellers Podcast, Shivali and Ryan discuss: 00:00 - Leveraging TikTok Shop for Sales Success 03:55 - Creating Effective TikTok Shop Videos 16:30 - Maximize TikTok Shop Sales With Authentic Content 20:21 - Content Creation and Strategy Insights 24:50 - Influencer, TikTok, and Advertising Strategies 29:48 - TikTok Shop Sales Strategy Discussion 35:39 - Video Performance Sustainability and Success

    37 min

  2. 2 DAYS AGO

    Weekly Buzz 9/4/25: Amazon’s Prime Big Deal Days Deadline | Walmart AI Agents | Tariff Aftershocks

    Amazon opens submissions for Prime Big Deals Day, Walmart doubles down on AI with new super agents, and the US ends the de minimis exemption, reshaping global trade. This and more buzzing news on this week's episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10SeriousSellersPodcast/videos We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Create deals now for Amazon Prime Big Deal Days https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHS01KNVc1UkdNSkQ0WVI4 Walmart’s latest AI innovations represent a shift for big retail https://www.cnbc.com/2025/08/30/walmart-stores-ai-innovation-retail-shopping-shift.html Helium 10 Academy YouTube Channel - http://h10.me/ytacademy Introducing Amazon Lens Live: Instant scanning, real-time product matches, and insights from Amazon's AI Shopping Assistant https://www.aboutamazon.com/news/retail/search-image-amazon-lens-live-shopping-rufus Amazon launches first-ever Second Chance Deal Days, offering customers high-quality returned and refurbished items at great prices https://www.aboutamazon.eu/news/retail/amazon-launches-first-ever-second-chance-deal-days-offering-customers-high-quality-returned-and-refurbished-items-at-great-prices Retail panic: What the end of the 'de minimis' exemption means for brands across the globe https://www.nbcnews.com/business/business-news/retail-panic-end-de-minimis-exemption-means-brands-globe-rcna227990 New Serious Sellers Podcast YouTube Channel - https://www.youtube.com/@Helium10SeriousSellersPodcast Amazon cracks down on Prime free shipping sharing https://www.cnbc.com/2025/09/02/amazon-eliminates-prime-share-shipping.html Final call: Don’t miss Amazon Accelerate 2025 https://sell.amazon.com/blog/final-call Join the Elite Workshop a day before Amazon Accelerate 2025 http://h10.me/q3workshop   In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:45 - Prime Big Deals 01:53 - Walmart AI Agent 04:10 - All New Academy 04:52 - Amazon Lens Live 06:29 - Second Chance Deals 08:09 - Competitor Sales without SQP 12:09 - De Minimis Ends 13:32 - SSP New Channel 14:00 - Prime Sharing Restriction 14:55 - Amazon Accelerate 2025

    16 min

  3. 4 DAYS AGO

    #697 - He Has Doubled His Amazon Sales Every Year!

    Shut down for trademark infringement, this seller pivoted from print-on-demand to Amazon FBA, doubling revenue four years straight and now projecting $3M this year. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos E-commerce seller Ranno Tasane from Estonia joins the Serious Sellers Podcast to share his fascinating journey from print-on-demand to skyrocketing private label Amazon sales. Imagine doubling your revenue every year for four consecutive years and reaching a projected $3 million! Despite Estonia's modest population, Ranno is part of a vibrant e-commerce community that thrives on innovation and tenacity. This episode also includes a chuckle-worthy tale from the host about a prolonged identity mix-up between Ranno and another Estonian seller, Neeme. Ranno's story is packed with entrepreneurial wisdom as he recounts the challenges of managing multiple brands and the strategic pivots that led to his current success. During the pandemic, Ranno made bold decisions that involved phasing out brands and selling others, propelling him to concentrate on a flourishing fruit powder business. Listen as he details an unexpected move to Kenya and the intricacies of building a sustainable business model between Estonia and Poland, all while keeping a sharp eye on inventory management. The episode also uncovers Ranno's aggressive marketing techniques and niche strategies that make his Amazon ventures stand out. From the Subscribe and Save program to sourcing rare ingredients like the wild blueberry, Ranno's focus on market dominance is unwavering. With a customer-first approach, Ranno emphasizes the importance of turning potential negative experiences into positive ones, maintaining a robust brand reputation. As the conversation wraps up, the Bradley shares his admiration for Estonia, considering it one of their top 10 favorite countries, and looks forward to seeing if Ranno's impressive growth trend will continue. In episode 697 of the Serious Sellers Podcast, Bradley and Ranno discuss: 01:41 - Estonian Seller Community Growth  04:24 - Ranno's Backstory 07:46 - Copyright Infringement and Revenue Growth 12:46 - Struggles of Launching Multiple Brands in Amazon 16:28 - Brand Phasing and Selling Success 20:40 - Steps to Scale a Brand 26:06 - Optimizing Subscribe and Save Discounts 28:39 - Aggressive Marketing Strategies for Unique Products 30:59 - Customer-Centric Amazon Success Strategy 32:06 - The Jungle Powders Brand 34:32 - Future Growth and International Success

    35 min

  4. 30 AUG

    #696 - Tips For Smarter Amazon Advertising

    In this episode of TACoS Tuesday, we’ll examine the latest Amazon Ads updates, from smarter targeting and AI tools to new keyword harvesting and bid strategies, which are reshaping how sellers run campaigns today. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Vince Montero, former senior product marketing manager at Helium 10 and now CEO and Founder of Evinced Digital, joins us to uncover the transformative updates in Amazon advertising that are revolutionizing campaign management for sellers. Vince breaks down the latest innovations, including the game-changing keyword harvesting update in Helium 10 Ads, which clears the path for more efficient and focused advertising by eliminating redundant keyword suggestions. With Vince's expert insights, you’ll learn how to leverage the new automation toggle to streamline your campaign efforts and maximize the potential of Amazon Marketing Cloud for smarter audience targeting, as well as benefit from new-to-brand bid adjustments. Explore the future of Amazon advertising with advanced AI-powered creative tools that are setting new standards for campaign strategies. From the AI video generator that crafts engaging, dynamic content in no time to the AI audience query generator that refines targeting precision, these tools are reshaping the way sellers approach advertising. Alongside these creative advancements, we discuss Amazon's strategic pivot to long-term metrics and forecasted ROAS, offering a fresh perspective on the enduring impact of ads beyond immediate sales. This episode promises a ton of actionable strategies and forward-thinking insights, essential for anyone eager to outpace the competition in the evolving Amazon PPC landscape. In episode 696 of the Serious Sellers Podcast, Shivali and Vince discuss: 00:00 - Amazon Advertising Updates for Sellers 02:14 - Automating Keyword Harvesting for Campaigns 06:52 - Amazon Ads Brand Bid Adjustments 10:14 - Amazon Ads Audience Capabilities Update 13:41 - Amazon Advertising Strategies and Audience Targeting 14:55 - Testing Bid Adjustments for Successful Campaigns 18:01 - Introduction to Audience Management Console 20:25 - Advanced Creative Tools and Long-Term Metrics 23:59 - Amazon Video Ads with AI

    29 min

  5. 28 AUG

    Weekly Buzz 8/28/25: Amazon Kills Variations? | Walmart Ties Marketplace to Stores | New YouTube Channel Giveaway!

    Updates to variation listing Armageddon, Walmart is now tying its online offerings to its retail stores, and our brand new YouTube channel has just launched! These and more buzzing news on this week's episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Update to irrelevant or redundant variation theme removal https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUEszWTIyTko1MktORVVQ New YouTube Channel for the Serious Sellers Podcast and Weekly Buzz by Helium 10 https://www.youtube.com/@Helium10SeriousSellersPodcast Amazon resumes Google Shopping ads – but not in the U.S. https://searchengineland.com/amazon-resumes-google-shopping-ads-international-domains-461238 Walmart ties marketplace to stores, debuts AI seller tools https://finance.yahoo.com/news/walmart-ties-marketplace-stores-debuts-122600640.html Walmart Rolls Out Faster Deliveries for 3rd-Party Sellers https://www.pymnts.com/walmart/2025/walmart-rolls-out-faster-deliveries-for-3rd-party-sellers/ Send meltable inventory to FBA starting September 22, 2025 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVTROUlI3OFIzRFZLSkta Enrollment changes for FBA Liquidations and Donations programs https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQ0dHSzlXWFhVNlo2Q0g2 Protect your account from deactivation with Account Health Assurance https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSFpFSlU0SkFXOEJBRlJQ Optimized targeting for Sponsored Display Conversion campaigns https://advertising.amazon.com/en-us/resources/whats-new/sponsored-display-automatic-targeting-for-conversions/ Don't miss out on these crucial updates and insights for sellers looking to thrive in the e-commerce landscape. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:51 - Variation Armageddon Update 02:29 - New YouTube Channel 03:23 - Amazon Google Ads 05:02 - Black Box Update 08:00 - AI Walmart Tools 09:52 - Walmart Next Day Delivery 10:50 - Meltable Inventory Update 11:42 - FBA Liquidations Update 12:57 - Custom Ads Rules 19:05 - Protect You Account 20:47 - Optimized Targeting

    23 min

  6. 26 AUG

    #695 - What Amazon Brands Need To Know About Patents

    In this episode, discover how Amazon sellers can use patents not only to protect their products but also to uncover hidden opportunities for new product ideas and long-term success. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Ever wondered how to protect your products and discover new opportunities simultaneously? Join us as we chat with patent expert Rich Goldstein, who makes his fourth appearance on the Serious Sellers Podcast. Fresh off our adventure at the Billion Dollar Seller Summit in Hawaii, Rich and I dive into the dual nature of patents, not just as shields for your products but as keys to unlocking new market possibilities. Plus, Bradley shares how Rich has been his travel guru, transforming his journeys through airline loyalty strategies that have made my trips not only frequent but comfortable. Our discussion takes a turn towards the modern challenges of intellectual property management with Amazon's increasing reliance on AI to handle infringement complaints. We uncover the inefficiencies and pitfalls of AI-driven decisions and the hurdles sellers face in this tech-centric landscape. Listen as we provide practical guidance on navigating these complex waters and ensure your innovations don't unintentionally step on existing patents, using tools like Google Patents as a starting point. Wrapping up, we strategically dissect the considerations for obtaining patents, with a keen eye on cost-effectiveness and market impact. From the nuances of small vs. large-scale product launches to the significance of securing patents across different jurisdictions, Rich shares wisdom from his book, "The ABA Consumer Guide to Obtaining a Patent." We sprinkle in some light-hearted banter about our travel adventures, promising to bring Rich back for more insights into the ever-evolving patent world. In episode 695 of the Serious Sellers Podcast, Bradley and Rich discuss: 00:00 - Travel Hacking and Patent Strategies 03:54 - Travel Hacking Success From Rich's Tips 08:31 - Impact of AI on IP Infringement 12:01 - Patent Search and Infringement Concerns 17:27 - Timing and Considerations for Patent Applications 21:13 - IP Strategies and Product Development 25:37 - Foreign Patent Filing for US Applicants 33:28 - Benefits of Enforcing Patents 35:36 - Patent Book Recommendations Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.

    37 min

  7. 23 AUG

    #694 - Amazon Image Generation with Chat GPT-5

    Discover how to snap a photo of your product and instantly generate professional Amazon listing images and A+ content with AI. The future of e-commerce is here! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join us for an exciting exploration of the future of AI image generation as we introduce you to a revolutionary era where ChatGPT-5 transforms how Amazon sellers create professional-quality images for their product listings. In this episode of the Serious Sellers Podcast by Helium 10, we’re joined by AI expert Andrew Bell to discuss the latest advancements in AI technology. Learn how ChatGPT-5 combines the best features of previous versions to enhance image generation and listing creation, providing tools that could potentially replace traditional photography. Whether you’re new to selling on Amazon or a seasoned veteran, discover how these innovations can optimize your listings with AI-generated visuals, avoiding costly photo shoots and improving your product presentation. Listen in as we explore the intricacies of maximizing image generation quality and prompts. Uncover the secrets behind ensuring your AI-generated images meet the highest standards by specifying "maximum quality" in prompts. We’ll discuss strategies for using uploaded images as reference points and emphasize focusing on environment, mood, and composition. Andrew shares insights on a custom GPT model designed to generate precise prompts from product images, using examples like a water bottle to demonstrate its versatility. Additionally, learn about the use of Sora for generating multiple images simultaneously, enhancing productivity and creativity in your design process. Finally, we dive into the practical applications of custom GPT tools within ChatGPT for e-commerce optimization. Discover how to navigate the ChatGPT interface to access features like Sora for creating lifestyle images, and how the $20 monthly ChatGPT plan can generate multiple product images quickly and efficiently. We’ll guide you through the process of using Helium 10 Audience tool’s feature to test and identify the most effective product images for increasing click-through and conversion rates. This episode is packed with insights that promise to enhance your understanding of AI tools, offering cost-effective strategies to boost your e-commerce success. 👉 Access Andrew Bell’s custom GPT models for Amazon listing image and Premium A+ Content image generation here: https://h10.me/andrewbell-imagegpt In episode 694 of the Serious Sellers Podcast, Bradley and Andrew discuss: 00:00 - Future of AI Amazon Listing Image Generation 03:05 - Improving Instruction Following With GPT-5 06:28 - Maximizing Image Generation Quality and Prompts 09:47 - Making Changes for Office Use 12:58 - Generating Image Decks for Podcasts 18:27 - Discussion on Premium A+ Content 19:25 - Enhancing Image Generation With Prompts 26:19 - Enhancing AI Prompt Generation for Graphics 28:02 - AI Image Generation for Amazon Optimization 30:44 - Andrew's Custom GPT for Amazon Listings 36:01 - Amazon Main Image Requirements for AI-Generated Images

    38 min

  8. 22 AUG

    Weekly Buzz 8/22/25: Amazon Will Break Your Variation Listings Soon?!

    Amazon will soon break up your variation listings. Sponsored products are now showing up on Alexa. Soon, all TikTok Shop sellers will have to use a native AI-based PPC tool. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Removal of irrelevant variation themes will start September 2 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRVozVFk2UlpLQ0xSUk05 Alexa+ tests product discovery through conversational AI https://advertising.amazon.com/en-us/resources/whats-new/alexa-test-product-discovery-through-conversational-ai/ TikTok's new AI mandate is getting backlash from big advertisers https://www.businessinsider.com/tiktok-gmv-max-september-shop-ads-big-brand-pushback-2025-8 Amazon Deal Types https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQlFYRTJDR1RLTVlBS1lG Protect your account health by preventing trademark violations https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVUZVVFlUWFhENE5VQlJB Boost Labor Day sales with Outlet deals https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNDVYMks1RlU4NE4zRzNU Update to percentage-off promotions without claim codes https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHTEdEQzc0UzRKOTVZQlZR As we prepare for episode 700 of the Serious Sellers Podcast, Bradley is excited to share our new global launch strategies and keyword research adventures. From an upcoming Maldives trip to a Bali blast episode, we offer insights into optimizing listings and securing top search results for key product launches. With practical tips and strategies, this episode is a must-listen for anyone looking to thrive in the evolving e-commerce landscape. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:04 - Huge Variation Update 05:46 - Alexa + Showing Ads 09:21 - EU Inventory Heat Maps 11:07 - TikTok AI Ads Change 12:29 - Amazon Deal Types 16:19 - Amazon Influencers 20:39 - Trademark Rules Reminder 21:43 - Labor Day Outlet Deals 23:00 - % Off Promos 23:41 - 2 PPC Workshops Next Week!

    26 min
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Are you an Amazon FBA, TikTok Shop, Walmart, or Ecommerce Seller, or someone interested in becoming one? The Serious Sellers Podcast by Helium 10 is an unscripted, unrehearsed, BS-free, organic conversation between host Bradley Sutton, and real life sellers and thought leaders in the ecommerce world, where they share the top strategies that will help sellers of all levels succeed. In addition, every week there is an episode of the ”Weekly Buzz” which gives a rundown of the latest news in the Ecommerce world. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

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