LabTalks: The Non-Fungible Podcast

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LabTalks: The Non-Fungible Podcast Podcast

Welcome to LabTalks: Season 3! LabTalks: The Non-Fungible Podcast dives into the dynamic world of advertising and Web3. Join us as we explore everything from the latest Alkimi tech updates to the broader shifts in digital advertising. Featuring special guests, founders' insights, and educational content, we tackle the industry's biggest questions and trends. Tune in and be part of the conversation that's shaping the future of advertising in the digital age. Bads ads broke the internet. Fix it with $ADS.

  1. John Helm x LabTalks: Unpacking Biddable Media

    6 DAYS AGO

    John Helm x LabTalks: Unpacking Biddable Media

    In this episode of LabTalks, Ben and John Helm dive deep into the world of biddable media, exploring its crucial role in the digital marketing funnel. They discuss the importance of programmatic, paid social, and paid search in reaching audiences where they spend their time. Learn how Mars and Essence MediaCom are shifting their strategies to embrace transparency and efficiency in media buying, while also focusing on sustainability and responsible media choices. From exploring new channels like addressable TV to the benefits of programmatic out-of-home advertising, this episode is packed with insights on the future of digital advertising. Ben and John also discuss Mars and Essence MediaCom’s innovative approaches to Supply Path Optimization (SPO), the future of targeting, and the exciting potential of AI and automation in digital advertising.

    46 min
  2. LabTech: The Role of Validators in Alkimi’s Ecosystem

    6 SEPT

    LabTech: The Role of Validators in Alkimi’s Ecosystem

    In this episode of LabTech, we delve into the crucial role of validators in the Alkimi ecosystem. Validators are at the heart of Alkimi's decentralised ad exchange, ensuring transparency, efficiency, and sustainability in the ad supply chain. We discuss how validators validate every ad impression, helping maintain the integrity and decentralisation of the network. Learn about the balance between decentralisation and regulatory compliance, including what data Alkimi commits to the blockchain while safeguarding privacy and confidentiality. We'll also cover what it takes to become a validator, including the requirements and KYC process, and introduce our reward estimator tool designed to help prospective validators and liquidity providers assess their potential returns. Don't miss this comprehensive look at the driving force behind Alkimi’s success and its impact on the blockchain world.

    25 min

  3. 20 AUG

    LabTech: Revolutionising AdTech with the AI-Powered DSA and the Reward Estimator

    In this episode, Chorley and Chandru explore Alkimi's latest innovations, including the shift from traditional DSPs to our AI-powered DSA. This evolution enhances targeting, bidding, and reporting, making digital advertising more efficient and effective. We also introduce our new Reward Estimator, a tool designed to help users make informed decisions about staking and validating within the Alkimi ecosystem. Additionally, we discuss how these developments will boost publisher revenue through real-time floor-bid strategies and share our plans for future updates, including the rollout of our validator network to decentralise the platform and reduce costs. Tune in to discover how these advancements are set to reshape the future of AdTech.

    35 min
  4. LabTech: Updates on Recent Highlights and Events

    9 AUG

    LabTech: Updates on Recent Highlights and Events

    Hello Alkimists! Chorley and Chandru have been on the move, attending key industry events and expanding our horizons. In this episode, they recap their exciting excursions to Cannes, where they discussed SPO and AI in ad tech, and India, where they connected with our team, hosted our first hackathon and explored new market opportunities. They also cover their experiences at ECC in Brussels and MAD Fest in London, highlighting the unique conversations and innovative strides Alkimi is making. Plus, get a sneak peek at what's ahead on our roadmap, including the highly anticipated DSA launch.

    20 min
  5. LabTalks x Magna IPG : Innovations in Supply Path Optimisation

    2 AUG

    LabTalks x Magna IPG : Innovations in Supply Path Optimisation

    In our latest LabTalks episode, Ben sits down with Flaminia Sapori, Inventory Product Development Lead at Magna IPG. Flaminia shares her insights on the evolving ad tech landscape, the importance of Supply Path Optimisation (SPO), and the challenges of achieving transparency and sustainability in the ad supply chain. Flaminia discusses the crucial role of SPO at Magna IPG, emphasising the need for transparency and simplifying the supply chain through log-level data. She explains how transparency in ad tech benefits advertisers and publishers while driving sustainability by reducing the carbon footprint. Looking ahead, Ben and Flaminia share their visions for the future of ad tech, including the potential of blockchain and the commoditisation of log-level data. They highlight the importance of transparency in the supply chain to improve advertiser ROI and publisher yield, ultimately benefiting the entire ecosystem.

    49 min
  6. LabTech: Circulating Supply

    12 JUL

    LabTech: Circulating Supply

    Join Mark and Chandru in this episode as they unravel the concept of circulating supply within the cryptocurrency ecosystem. In this episode, circulating supply is discussed both from a crypto and legal perspective. They further explore the terms vesting, vested, allocated, unallocated, locked and unlocked.

    20 min
  7. LabTalks x Kinesso: Tackling Ad Fraud and Brand Safety Challenges

    21 JUN

    LabTalks x Kinesso: Tackling Ad Fraud and Brand Safety Challenges

    In this episode of LabTalks, Ben Putley is joined by Nathan Taylor-Billings, Head of Addressable Activation at Kinesso. They discuss Nathan's background in ad tech and programmatic advertising across trading desks, publishers, tech companies, and agencies. Nathan shares insights into campaign setups, brand safety practices, addressing ad fraud, made-for-advertising sites, optimising towards goals, testing innovations like blockchain ad buying, and preparing for a cookieless future. They explore the pros and cons of AI in advertising, innovations Kinesso is excited about, educating clients on emerging technologies like crypto wallets for identity, and the overall evolving ad tech landscape. It's an insightful conversation covering key challenges and opportunities in digital advertising today.

    48 min
  8. LabTalks Live 2024: Fireside Chat with Chris Twining, Head of Integrated Media at Stone Island

    11 JUN

    LabTalks Live 2024: Fireside Chat with Chris Twining, Head of Integrated Media at Stone Island

    We had the pleasure of hosting Chris Twining, Head of Integrated Media at Stone Island for a fireside chat where he discussed with Raman insights into how brand marketers are approaching new and emerging technologies to combat the changing media landscape, whilst airing on the side of caution what these changes mean.

    33 min
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About

Welcome to LabTalks: Season 3! LabTalks: The Non-Fungible Podcast dives into the dynamic world of advertising and Web3. Join us as we explore everything from the latest Alkimi tech updates to the broader shifts in digital advertising. Featuring special guests, founders' insights, and educational content, we tackle the industry's biggest questions and trends. Tune in and be part of the conversation that's shaping the future of advertising in the digital age. Bads ads broke the internet. Fix it with $ADS.

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