The Google Ads Podcast

Solutions 8
  • 5.0 (1)
  • MARKETING
  • UPDATED TWICE WEEKLY
The Google Ads Podcast Podcast

The Google Ads Podcast is here to help you achieve your business goals with Google Ads! Brought to you by Solutions 8, the global authority in the Google Ads space and one of the world's leading PPC agencies. Listen in to get the best PPC strategies, tutorials, tips, tricks, hacks, best practices, and REAL case studies. Go to Sol8.com to get help with your Google Ads

  1. 1 DAY AGO

    Guide to Meta Ads Targeting Part 3: Remarketing

    Learn the best remarketing practices to boost the performance of your Meta Ads. Watch this video now. In the third and last part of our Meta Ads Targeting Guide, Jonathan Paquin, one of our Meta Account Managers, shares his strategies for effective remarketing, the exclusions you should note, how to scale your campaigns by testing which audiences to target, and more. If you haven't watched the first two parts yet, you can watch it here: 🎯 Guide to Meta Ads Targeting | Part 1 :     • 🎯 Guide to Meta Ads Targeting | Part 1   🎯 Guide to Meta Ads Targeting | Part 2 :     • 🎯 Guide to Meta Ads Targeting | Part 2   0:00 Intro 0:21 Guide to Meta Ads Targeting Part 3: Remarketing 4:37 Recent audiences 7:19 Exclusions 9:14 Advantage+ Shopping Campaign limitations 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads on Amazon here: a...

    13 min

  2. 3 DAYS AGO

    Guide to Meta Ads Targeting | Part 2

    Learn how to target audiences based on interest, behavior, and demographics, and leverage Advantage+ to maximize the performance of your Meta Ads. Watch this video now. In the second part of this three-part Meta Ads Targeting Guide, Jonathan Paquin, one of our Meta Account Managers, walks you through how to stack interests effectively, utilize behavioral data, use broad targeting techniques, and use Advantage+ for better audience reach and cost efficiency. If you haven't watched Part 1 yet, you can watch it here:     • 🎯 Guide to Meta Ads Targeting | Part 1   Related videos: 🔥 Meta Ads Top-Level Traffic Strategy for eCommerce:     • 🔥 Meta Ads Top-Level Traffic Strategy...   🚀 Meta Ads Campaign Structure | Part 1:     • 🚀 Meta Ads Campaign Structure | Part 1   🚀 Meta Ads Campaign Structure Part 2: Creatives Setup and Optimization:     • 🚀 Meta Ads Campaign Structure Part 2:...   🚀 Meta Ads Campaign Structure Part 3: Customizing Columns for Optimization:     • 🚀 Meta Ads Campaign Structure Part 3:...   0:00 Intro 0:12 Guide to Meta Ads Targeting Part 2 4:47 Behaviors and Demographics 8:59 Broad 10:19 Advantage+ Shopping Campaign 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: a...

    12 min

  3. 8 SEPT

    Guide to Meta Ads Targeting | Part 1

    Learn how to target audiences effectively on your Meta Ads with Jonathan Paquin, one of our Meta Account Managers. Watch this video now. In the first part of this three-part Meta Ads Targeting Guide, Jonathan explains how to build lookalike audiences. He walks you through the process so you can leverage your best customers to target a similar, larger group to get more sales. He also shares how he uses tools and Meta Ads campaign features to enhance audience targeting efficiency. Related videos: 🔥 Meta Ads Top-Level Traffic Strategy for eCommerce:     • 🔥 Meta Ads Top-Level Traffic Strategy...   🚀 Meta Ads Campaign Structure | Part 1:     • 🚀 Meta Ads Campaign Structure | Part 1   🚀 Meta Ads Campaign Structure Part 2: Creatives Setup and Optimization:     • 🚀 Meta Ads Campaign Structure Part 2:...   🚀 Meta Ads Campaign Structure Part 3: Customizing Columns for Optimization:     • 🚀 Meta Ads Campaign Structure Part 3:...   0:00 Intro 0:26 Guide to Meta Ads Targeting Part 1 7:12 Audience targeting for new businesses 21:35 Product/Collection specific 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private

    23 min

  4. 6 SEPT

    Google Ads Strategy to Get Higher Lead Quality

    John Moran shares his strategy that resulted in getting 40% higher lead quality in Google Ads. Learn about the bidding strategy he uses and how he manages campaigns to boost performance. 👉 This video is from our You vs. Google Mastermind. Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ Related videos: 💣 Using Only Target ROAS Bidding for Standard Shopping Campaigns:     • 💣 Using Only Target ROAS Bidding for ...   💰 Get the Biggest Bang for Your Buck in Brand Campaigns: Bidding Strategy to Lower the CPC:     • Video   Guide to Google Ads Bidding Strategies:     • Guide to Google Ads Bidding Strategies   💣 How Google Reacts to Your Success:     • 💣 How Google Reacts to Your Success   👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: a...

    8 min

  5. 4 SEPT

    Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2

    John shares an example of how he runs the optimal Meta Ads setup that utilizes the L1, L2, and L3 approach. Watch this video to learn if this is something you can replicate to help boost your digital marketing efforts. If you haven’t seen part 1 yet where John shares an overview of how the approach generates, and engages cold traffic then remarkets, you can watch this video:     • 💣 Optimal Meta Ads Setup: L1, L2, & L...   👉 This video is from our You vs. Google Mastermind. Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 0:00 Intro 0:11 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2 3:30 Analysis of Campaign 6:20 Creative Strategy and Content 8:54 Case study and insights 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads on Amazon here: a...

    15 min

  6. 2 SEPT

    Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 1

    John shares his new strategic approach for using Meta Ads and Google Ads together to enhance the performance of digital marketing efforts. Watch this video to learn more about this strategy. Google doesn’t generate demand, but captures demand. Meta is good at generating demand, but poor at capturing demand. With these two key concepts, John developed a strategy to leverage each of the ad platforms' strengths. This uses L1, L2, and L3 campaigns in Meta Ads to generate and engage cold traffic then remarketing. Learn more about it here. 👉 This video is from our You vs. Google Mastermind. Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ Related videos: 🚀 Why I'm Moving Customers OFF of Performance Max:     • 🚀 Why I'm Moving Customers OFF of Per...   🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS:     • 🚀 Measuring Ad Success: Key Business ...   👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads on Amazon here: a...

    9 min

  7. 31 AUG

    Meta Ads Campaign Structure Part 3: Customizing Columns for Optimization

    Learn how to boost Your Meta Ads by customizing ad columns beyond the default settings to enhance data analysis. In this third and last part of the Meta Ads Campaign Structure series, Jonathan Paquin, one of our Meta Ads Account Managers, talks about: - Getting better insights with relevant performance metrics - Tracking and analyzing critical Meta Ads metrics - How Facebook charges for ad delivery - How to manage and monitor comments and engagement on ads - Audience targeting best practices - Bidding strategies and ad budget concerns If you haven’t seen the first and second parts of the Meta Ads Campaign Structure series, you can watch them here:     • 🚀 Meta Ads Campaign Structure | Part 1       • 🚀 Meta Ads Campaign Structure Part 2:...   0:00 Intro 0:35 Meta Ads Campaign Structure Part 3: Customizing Columns for Optimization 5:24 Viewing ad comments and reactions 9:05 Facebook charging methods 13:47 Campaign bid strategy tips 17:00 Audience targeting best practices 👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/ 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbjFFSzhubWhGbmN4N1NReVVicnA5QXI1cmhMd3xBQ3Jtc0trSjFGR2RFU013TVJudnpDdVBKaHhSNXp5b2t1ajdYeDBka0tFNWl6cXhVNmpjbW9Ld1draXo5V29PTjhsZkpkZnkwalltX1pPQXY3dnpjSDZQdTc3MDkxTHlMclQwMkpXUmxzYkxFS3dTc29neWY5WQ&q=https%3A%2F%2Fsol8.com%2Fnewsletter%2F&v=IYfK5silmho" rel="noopener noreferrer"...

    17 min

  8. 29 AUG

    Meta Ads Campaign Structure Part 2: Creatives Setup and Optimization

    Learn about how to set up your Meta Ads creatives, along with various strategies and optimization techniques with Jonathan Paquin, one of our Meta Ads Account Managers. In the second part of the Meta Ads Campaign Structure series, Jonathan talks about: - Creative formats and the most effective type to engage users - Advantage+ Shopping campaign - Actionable tips when creating headlines and ad copy - Tailoring your creatives for different ad placements - Managing your ads to boost engagement and performance If you haven’t seen part 1 of the Meta Ads Campaign Structure series, you can watch it here:     • 🚀 Meta Ads Campaign Structure | Part 1   👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/ 0:00 Intro 0:16 Meta Ads Campaign Structure Part 2: Creatives and Optimization 2:14 Advantage+ shopping campaign 7:11 Headline and ad copy recommendations 10:41 Info labels and the importance of managing ad engagement 13:45 Tip for maintaining engagement using Post IDs 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: a...

    15 min
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About

The Google Ads Podcast is here to help you achieve your business goals with Google Ads! Brought to you by Solutions 8, the global authority in the Google Ads space and one of the world's leading PPC agencies. Listen in to get the best PPC strategies, tutorials, tips, tricks, hacks, best practices, and REAL case studies. Go to Sol8.com to get help with your Google Ads

Information

  • Creator
    Solutions 8
  • Years Active
    2022 - 2024
  • Episodes
    436
  • Rating
    Clean
  • Copyright
    © Copyright 2024 Solutions 8
  • Show Website
    The Google Ads Podcast

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