Growth Powered by FareHarbor

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Growth: Powered by FareHarbor is your go-to podcast for real stories and actionable insights on building and scaling a successful tour and activity business. Join FareHarbor Community Manager and host Rebekah Costley as she chats with thriving operators, industry experts, and FareHarbor pros about the strategies that drive growth and how to make the most of FareHarbor’s tools. In each episode, we’ll dive into everything from marketing tactics to leveraging software features, celebrating the wins and overcoming the challenges that come with running a tourism business. Whether you’re just getting started or looking to scale, Growth has something for you. Tune in and discover how to elevate your business with expert advice and practical takeaways from those who know the industry best.

  1. Unlocking Earning Potential with GetYourGuide & FareHarbor

    2 JUL

    Unlocking Earning Potential with GetYourGuide & FareHarbor

    This episode of Growth Powered by FareHarbor brings you an inside look at GetYourGuide, one of the leading online travel agencies (OTAs) in the tourism industry. Rebekah talks with Allie, Senior Account Executive at GetYourGuide, about how operators can succeed on the platform and how FareHarbor clients can leverage that connection. Topics include: What it takes to get listed (and verified) How to write better listings that actually convert Why reviews and visuals matter more than ever The biggest misunderstandings about OTAs How GetYourGuide’s global reach and marketing strategy help small businesses thrive New features: AI tools, review responses, pickup UX This episode is for you if you're: ✔️ A FareHarbor client looking to grow your bookings ✔️ Curious about selling through GetYourGuide ✔️ Want to better understand OTA partnerships and strategies Learn more at getyourguide.com/partners Join the FareHarbor Community at fareharbor.com/community Helpful links: GetYourGuide Supply Partner Help Center: https://supply.getyourguide.support/hc/en-us This includes tons of helpful resources, including best practices for responding to reviews and optimizing your listings. How-To Video Series – Creating Products with GetYourGuide: https://supply.getyourguide.support/hc/en-us/sections/14002453180061-Creating-Products-with-GetYourGuide-How-To-Videos These short videos walk through key parts of the setup process and would be great visual additions. Spring 2025 Travel Experience Trend Tracker: https://www.getyourguide.supply/travel-experience-trend-tracker-spring-2025?utm_source=linkedin&utm_medium=video&utm_campaign=organic&utm_term=feed

    44 min
  2. Bonus Episode! Celebrating World Pride Month: A Conversation with Sundog Sailing

    11 JUN

    Bonus Episode! Celebrating World Pride Month: A Conversation with Sundog Sailing

    In this Pride Month special, Rebekah speaks with Captain Jen and Captain Janet of Sundog Sailing about their journey as queer women in the sailing and tourism industry. They share how they built a business rooted in inclusion, hospitality, and joy all while creating a safe space on the water for everyone. Together, they reflect on the importance of visibility and representation in tourism, the personal stories that shaped their business, and how being themselves has been the most powerful form of leadership. Captain Jen and Captain Janet encourage donations to the following organizations: PFLAG The Trevor Project We Are Team Jake This episode must-listen for queer entrepreneurs and anyone who’s ever built something from the ground up with heart. Listen wherever you get your podcasts, or watch the full episode on YouTube!

    31 min
  3. What Tour Operators Can Learn from Adventure Cat's Seamless Booking Process

    9 JUN

    What Tour Operators Can Learn from Adventure Cat's Seamless Booking Process

    Charlie from Adventure Cat Sailing joins Rebekah to share how one of San Francisco’s most iconic tour businesses creates a smooth, guest-first booking experience on and off the water. They discuss what it takes to build trust through branding, how FareHarbor tools help remove friction from the guest journey, and why thoughtful pricing, team culture, and follow-up reviews all matter. If you're thinking of upgrading your booking flow, scaling your guest experience, or exploring reservation softwares built for tour operators, this episode is for you! Listen in for insights on marketing, operations, and what makes guests come back for more.

    52 min
  4. Smart Booking, Happy Elephants: The Tech Behind a Thai Sanctuary’s Success

    15 MAY

    Smart Booking, Happy Elephants: The Tech Behind a Thai Sanctuary’s Success

    What happens when a growing ethical elephant sanctuary in Thailand upgrades to a smarter reservation system? In this episode, Rebekah sits down with Vincent, General Manager of Phuket Elephant Sanctuary, to explore how FareHarbor helped them streamline operations, improve guest experience, and scale sustainably. Vincent shares the sanctuary’s growth story, including how they survived the pandemic, embraced ethical tourism practices, and now manage up to 300 guests per day—all while protecting their elephants and educating travelers.  We also dive into: - The launch of FareHarbor in Thailand - The benefits of mobile-first booking -Pivoting your business when things go awry - How FareHarbor’s tools and support helped Vincent’s team scale, automate, and thrive. - What ethical tourism is, especially when it comes to caring for animals Whether you're researching reservation software or already scaling your tourism business, this episode is a great look at how the right tech partner can power thoughtful, impactful growth.

    43 min
  5. How Tour Operators Can Maximize Revenue with Digital Ads and Sales Strategy with Andrew Slaga

    14 MAR

    How Tour Operators Can Maximize Revenue with Digital Ads and Sales Strategy with Andrew Slaga

    How can tour and activity operators use Google Things to Do (GTTD) to drive more direct bookings and increase visibility? In this episode of Growth Powered by FareHarbor, FareHarbor Community Manager Rebekah Costley dives into how operators can leverage Google Things to Do to capture more organic traffic, optimize their listings, and reduce reliance on OTAs. Tune in to learn: ✔ What Google Things to Do is and how it works for tour and activity businesses ✔ How to optimize your listings to appear in Google search results ✔ Strategies for increasing direct bookings using GTTD ✔ Common mistakes operators make with GTTD listings and how to avoid them This is a great episode for anyone looking to improve their Google presence, attract more customers, and stay ahead of industry trends. Listen now wherever you get your podcasts! #FareHarborPodcast #GoogleThingsToDo #TourismMarketing #TourOperators #DirectBookings #ScalingYourBusiness #TravelIndustry

    39 min
  6. Tourism Trailblazers: Women Who Lead and Build (International Women's Day)

    7 MAR

    Tourism Trailblazers: Women Who Lead and Build (International Women's Day)

    Join host Rebekah Costley for a special International Women’s Day edition of Growth Powered by FareHarbor, where we celebrate the resilience, innovation, and success of women entrepreneurs in the tourism industry. In this episode, five inspiring women share their entrepreneurial journeys, challenges they've overcome, and strategies for success—from running food tours in Puerto Rico to leading adventure tourism businesses in Australia and Canada. In This Episode, You’ll Learn: How these women built thriving tourism businesses The biggest challenges they’ve faced—and how they overcame them Strategies for scaling, adapting, and staying competitive in tourism What it means to balance business, family, and personal growth The future of women-led tourism and leadership Featured Guests: Paulina Salach (Spoon Experience, Puerto Rico) – Culinary tourism & food-focused experiences Kaija Pack (Break Life, Houston) – Innovating with alternative therapy businesses Margit & Amy (Walk and Eat Spain, Madrid) – Expanding food tourism globally Tanya McCready (Winterdance Dogsled Tours, Canada) – Growing a seasonal adventure business Kate Forrester (Gold Coast Watersports, Australia) – Transitioning into adventure tourism Watch the extended version of this episode on YouTube! https://www.youtube.com/@FareHarborOfficial Connect with FareHarbor: https://fareharbor.com/blog/category/podcast/ | Join the Conversation at https://www.facebook.com/groups/fareharbor |  [Follow FareHarbor on LinkedIn https://www.linkedin.com/company/fareharbor/posts/] 👉 Don’t forget to subscribe, leave a review, and share this episode with fellow tourism entrepreneurs!

    32 min
  7. Driving Traffic with Content: How Lia Garcia Scales Tours with Blogs and Influencers

    04/12/2024

    Driving Traffic with Content: How Lia Garcia Scales Tours with Blogs and Influencers

    This episode is #incredible. Rebekah chats with co-founder Lia Garcia of Louisville Food Tours, about her journey from travel blogging to running a successful food tour business. Leah shares how she used SEO, influencer marketing, and affiliate programs to increase visibility and drive sales. Leah also discusses in detail the power of authentic storytelling and using it to build meaningful partnerships with local businesses to grow her revenue. If you’re a tour operator looking to enhance your marketing strategy and boost bookings via social media marketing and blogging, this episode has some valuable insights on how to leverage creativity as well as FareHarbor’s tools to achieve success!

    34 min
  8. In the Spotlight at FareHarbor Spark: Authentic Stories from Our Community

    03/12/2024

    In the Spotlight at FareHarbor Spark: Authentic Stories from Our Community

    We’re bringing you authentic stories from Spark 2024 in New Orleans in this episode! Join clients from diverse industries like Best Cabo Yachts, Cajun Food Tours, Navajo Tours Direct (and more!) as they share how FareHarbor has helped streamline their operations and boost bookings. From enhancing the customer experience to utilizing powerful features like FareHarbor Dock and our affiliate tools, these tour operators reveal how they’re using our platform to grow their businesses. Listen now for key insights on how FareHarbor empowers operators to succeed in an ever-competitive industry!

    26 min
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About

Growth: Powered by FareHarbor is your go-to podcast for real stories and actionable insights on building and scaling a successful tour and activity business. Join FareHarbor Community Manager and host Rebekah Costley as she chats with thriving operators, industry experts, and FareHarbor pros about the strategies that drive growth and how to make the most of FareHarbor’s tools. In each episode, we’ll dive into everything from marketing tactics to leveraging software features, celebrating the wins and overcoming the challenges that come with running a tourism business. Whether you’re just getting started or looking to scale, Growth has something for you. Tune in and discover how to elevate your business with expert advice and practical takeaways from those who know the industry best.

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