#13 How can purpose unlock system-wide sustainability transformations?

“Long-term well-being for all is the ultimate goal of an economy.” Putting this insight into practice requires a radical rethinking of business-as-usual. Companies must recognize sustainability as their raison d'être. After all, what is sustainability if not the pursuit of long-term well-being for all? **In this episode, we learn from Dr. Victoria Hurth about how purpose can help companies position sustainability at the core of their operations - for widespread change.**