A Deep Dive into Programmatic - Part V Audio Advertising)

• What makes up Programmatic audio  (01:37)
• How is it different than a traditional radio buy (02:21)
• Podcasts - a special snowflake (03:22)
• Examples within the world we live (04:47)
• Positives of advertising on a podcast (06:01)
• Downsides to advertising on a podcast (09:06)
  • A peak inside podcast targeting and purchase options (10:12)
• Positives of Programmatic audio (14:41)
• Why you may not want to use Programmatic audio (22:04)
• Final thoughts! (25:23)

New to Programmatic? Check out our primer episode

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